VALUE TO OUR AUDIENCE

OPERATIONAL EXCELLENCE

PEOPLE AND CULTURE

FISCAL STABILITY

VISIONMISSION

VALUES

You can trust our services to stimulate and expand understanding, inspire the spirit and improve the quality of lives.

2014-2019 Strategy Map

WXXI is the essential, lifelong educational public media resource that engages, inspires

and strengthens our community

Highly valued media services when you want them, the way you want them.

• Commitment to our community• Respect for our audiences & ourselves• Dedication to the value of learning

• Appreciation for innovation & creativity• Commitment to diversity & balance of perspectives• Superior stewardship & accountability

Select and create high quality content

that reflects and strengthens the

communities we serve.

Extend audience access to our

services.

Enhance our commitment to

diverse audiences.

Expand meaningful engagement with

audiences.

Employ appropriate current and next

generation technology.

Improve effective project prioritization and

resourcing.

Foster superior internal communication.

Cultivate a creative and adaptive mission-driven

staff.

Attract and engage diverse volunteers/staff.

Maintain strong, supportive and engaged

Boards.

Grow traditional revenue sources.

Maintain operational effectiveness and superior

stewardship.

Create new revenue opportunities.

2015 Goals

1. Develop and organizational intranet2. Design and project impact assessment3. Assess and prioritize capital equipment investment

1. Go Public Comprehensive Campaign2. Re-vamp on-air TV fund raising3. Develop a new corporate sponsorship toolkit

1. Little One digital transition2. Anniversary celebrations: Classical 40th AM 30th Reachout 30th Little 85th3. Reinvent the talk show

1. Employ comprehensive marketing and PR efforts 2. Coordinate and capitalize on events 3. Enhance our Go Public campaign

1. Staff recog-nition efforts 2. Performance appraisal process 3. Board Dev. Committee 4. Skills training plan5. Salary/benefit benchmarking