value's view — print and social media
DESCRIPTION
Learn about the transformation from the Gutenberg Era to the Social Media Era. It worked out well. And Print is still alive, as the best Partner of On-Line communication! White Paper via Blog Post: English Version http://valuetrendradar.com/2012/12/10/needs-are-the-measure-of-all-things/ German Version http://valuetrendradar.com/2012/12/06/bedurfnisse-sind-das-mas-aller-dinge/ Video http://youtu.be/5IZ2byPY7wITRANSCRIPT
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Zeiten wende![Changing Times!]
Something Old Could Become
Something New!
Gutenberg is dead!
!Long lives Gutenberg!
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Roadmap of Valuable Success
“Primarily our unique work enabled technology suppliers, service providers and brand owners to address multibillion-dollar market opportunities!”
|Start of our Value Initiatives
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P H Y S I O L O G I C A L N E E D S
S A F E T Y N E E D S
S O C I A L N E E D S
S E L F - E S T E E M
S E L F - G R O W T H
R E L AT E D N E S S
E X I S T E N C E
A C T U A L I Z AT I O N
PR
INT
ING
SO
CIA
L M
ED
IA
HY
BR
ID P
RIN
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GUTENBERG ER A SOCIAL MEDIA ER A
White Paper via Blog Post http://valuetrendradar.com/2012/12/10/needs-are-the-measure-of-all-things/
http://valuetrendradar.com/2012/12/06/bedurfnisse-sind-das-mas-aller-dinge/
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S O M E T H I N G O L D
ESTEEM NEEDS!The need to be a unique individual
SECURITY NEED Materialistic and personal security
SELF-ACTUALIZATION
PHYSIOLOGICAL NEEDS!Need for food, water, shelter etc.
BELONGING AND LOVE NEEDS Friendship, love, appreciation
Based on Maslows‘ Hierarchy of Needs (According to Hermeneutics) © 2013 by Andreas Weber, Value Communication AG, Mainz/Germany
BASIC N
EEDS
SOCIA
L NEEDS
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ICH BEDÜRFNISSE!Anerkennung, Geltung
SICHERHEITSBEDÜRFNISSE Materielle , persönliche und geschäftliche Sicherheit
SELBST-VERWIRKLICHUNG
GRUNDBEDÜRFNISSE!„Hygienefaktoren“ zur Existenzsicherung
SOZIALE BEDÜRFNISSE Freundschaft , Liebe, Gruppenzugehörigkeit
Based on Maslows‘ Hierarchy of Needs (According to Hermeneutics) © 2013 by Andreas Weber, Value Communication AG, Mainz/Germany
E V O L U T I O N O F M E D I A : G U T E N B E R G - E R A ( b e f o r e 2 0 0 0 )
PRINT MEDIA!covers all levels of the hierarchy of needs
BASIC N
EEDS
SOCIA
L NEEDS
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SICHERHEITSBEDÜRFNISSE Materielle , persönliche und geschäftliche Sicherheit
ESTEEM NEEDS
SELF-ACTUALIZATION
BELONGING AND LOVE NEEDS
GRUNDBEDÜRFNISSE!„Hygienefaktoren“ zur Existenzsicherung
Based on Maslows‘ Hierarchy of Needs (According to Hermeneutics) © 2013 by Andreas Weber, Value Communication AG, Mainz/Germany
E V O L U T I O N O F P R I N T M E D I A : P O S T - G U T E N B E R G - E R A ( T O D A T E )
PROFESSIONAL PRINT MEDIA PRODUCTS!cover all levels of the hierarchy of needs only partially.!
So they become more and more irrelevant.
BASIC N
EEDS
SOCIA
L NEEDS
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E V O L U T I O N O F S O C I A L M E D I A : P O S T - G U T E N B E R G - E R A ( T O D A T E )
ICH BEDÜRFNISSE!Anerkennung, Geltung
SELBST-VERWIRKLICHUNG
PHYSIOLOGICAL NEEDS!Need for food, water, shelter etc.
SOZIALE BEDÜRFNISSE Freundschaft , Liebe, Gruppenzugehörigkeit
Based on Maslows‘ Hierarchy of Needs (According to Hermeneutics) © 2013 by Andreas Weber, Value Communication AG, Mainz/Germany
SOCIAL MEDIA is based on self-actualization and provokes
a paradigm shift
BASIC N
EEDS
SOCIA
L NEEDS
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GROWTH!provides opportunities
for development and self-actualizating, expansion of
inner potentiale, self-esteem and self-respect
EXISTENCE!(Safety, precaution, fearlessness, secureness of materialistic needs)
RELATEDNESS — BELONGING AND LOVE NEEDS Friendship, love, appreciation
Based on Maslows‘ Hierarchy of Needs (According to Hermeneutics) plus ERG Categories by Alderfer © 2012 by Andreas Weber, Value Communication AG, Mainz/Germany
S O M E T H I N G N E W : E V O L U T I O N O F N E E D S A N D V A L U E S Y S T E M S
BASIC N
EEDS
SOCIA
L NEEDS
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GROWTH — !ENTFALTUNGSBEDÜRFNISSE!
Streben nach Selbst-!verwirklichung, Entfaltung
persönlicher Potenziale, Selbstachtung bzw.
Selbstwertschätzung
Based on Maslows‘ Hierarchy of Needs (According to Hermeneutics) © 2013 by Andreas Weber, Value Communication AG, Mainz/Germany
E V O L U T I O N O F M E D I A U S A G E : B O T T O M - U P T O T O P - D O W N
EXISTENCE!(Safety, precaution, fearlessness, secureness of materialistic needs)
RELATEDNESS — BELONGING AND LOVE NEEDS Friendship, love, appreciation
SOCIAL MEDIA is based on self-actualization and provokes
a paradigm shift
BASIC N
EEDS
SOCIA
L NEEDS
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Based on Maslows‘ Hierarchy of Needs (According to Hermeneutics) © 2013 by Andreas Weber, Value Communication AG, Mainz/Germany
EXISTENCE!(Safety, precaution, fearlessness, secureness of materialistic needs)
RELATEDNESS — BELONGING AND LOVE NEEDS Friendship, love, appreciation
SOCIAL MEDIA is based on
self-actualization and provokes
a paradigm shift
THREAT: !PROFESSIONAL PRINT MEDIA PRODUCTS !
will vanish from the hierarchy of needs
BASIC N
EEDS
SOCIA
L NEEDS
E V O L U T I O N O F M E D I A C O N S U M P T I O N H A B I T S . S O C I A L M E D I A T A K E S O V E R T H E L E A D !
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GROWTH — !ENTFALTUNGSBEDÜRFNISSE!
Streben nach Selbst-!verwirklichung, Entfaltung
persönlicher Potenziale, Selbstachtung bzw.
Selbstwertschätzung
EXISTENZ!(Schutz, Vorsorge, Angstfreiheit , Sicherung materieller Bedürfnisse)
RELATEDNESS — SOZIALE BEZIEHUNGEN!
(Zugehörigkeitkeit , Liebesbedürfnisse/Zuneigung, interpersonelle Achtungsbedürfnisse)
Based on Maslows‘ Hierarchy of Needs (According to Hermeneutics) © 2013 by Andreas Weber, Value Communication AG, Mainz/Germany
E V O L U T I O N O F M E D I A E F F E C T I V E N E S S : S O C I A L - M E D I A - E R A ( F R O M N O W O N ! )
HYBRID MEDIA COMMUNICATION!(Print+Online) is always Social Media compatible and covers almost all levels
of the Hierarchy of Needs
BASIC N
EEDS
SOCIA
L NEEDS
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P H Y S I O L O G I C A L N E E D S
S A F E T Y N E E D S
S O C I A L N E E D S
S E L F - E S T E E M
S E L F - G R O W T H
R E L AT E D N E S S
E X I S T E N C E
A C T U A L I Z AT I O N
PR
INT
ING
SO
CIA
L M
ED
IA
HY
BR
ID P
RIN
TIN
G
GUTENBERG ER A SOCIAL MEDIA ER A
White Paper via Blog Post http://valuetrendradar.com/2012/12/10/needs-are-the-measure-of-all-things/
http://valuetrendradar.com/2012/12/06/bedurfnisse-sind-das-mas-aller-dinge/
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We sharpen Print’s Effectiveness for a Disruptive Communication Approach
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