vam 2013 conference brochure
DESCRIPTION
Join us March 9 - 12, 2013 at The Homestead in Hot Springs, Virginia for our Annual Conference.TRANSCRIPT
AnnuAl ConferenCe + MuseuM expoE oR p
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[ 2 0 1 3 C o n f E r E n C E t H E m E ]
follow our quick guide + cOlOR In the boxes of the sessions you want to attend, to help navigate your conference path.
E oR p e What does explore mean to you? ...To your career? What does it mean to your museum? ...Your community?
Perhaps you want to look outward, to explore the world around you,
and your museum’s impact on it. Perhaps you prefer to look inward,
examining your museum’s potential, or your own career development
and personal enrichment. Either way, this conference will have
something for you to explore.
We know many of you plan to bring your spouse, partner, or family with
you to enjoy the Homestead. We have created several events throughout
the conference that are open to families or even specifically for families
(while you are hard at work in sessions!). Watch for these throughout the
program. Please note, however, that conference sessions and the exhibit hall are
not appropriate for children, and they will not be welcomed in those spaces.
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* For Saturday act i v i t ies , and further deta i l s on sess ions , see the fo l lowing pages
* s U n d A Y m A r C H 1 0 m O n d A Y m A r C H 1 1 T U E s d A Y m A r C H 1 2
09 10 11 12 01 02 03 04 05 06 07 08 09 10 11 12 09 10
sTEPs WORksHOP
VAm cOUncIl mEETInG (open to all members)
HOmEsTEAd BEHInd THE scEnEs TOUR
lEAdERsHIP PROGRAm: succession planning for Your board
ExPlORInG THE lAnGUAGE Of GRAnTWRITInG
dEVElOPInG cOncRETE AUdIEncE OUTcOmEs
mAPPInG YOUR mUsEUm PAssIOn
THInkInG OUTsIdE Of THE BOx: serving non-traditional audiences through unconventional partnerships
WHAT HAPPEns AfTER dIsAsTER REcOVERY: dealing With insurance, conservators, and more
sTEm mEETs HIsTORY
cAREER PlAnnInG fOR EmERGInG And mId-lEVEl PROfEssIOnAls
ExPlORInG REsOURcEs: volunteers and interns for collections
WElcOmE REcEPTIOn In THE ExHIBIT REsOURcE HAll
sUndAY EVEnInG AcTIVITY: plaY in the plaYer’s pub
HOsPITAlITY sUITE: sponsored bY cinebar productions, inc
090807 10 11 12 01 02 03 04 05 06 07 08 090807 10 11 12 01 02 03
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HOT TOPIcs BREAkfAsT TABlEs In dInInG ROOm
kEYnOTE AddREss: REBEccA kAmEn
cAsE sTUdY: exploring living historY at booker t. Washington national monument
HAVInG THE TAlk: the planned giving conversation
BEYOnd THE fIEld TRIP: using Your museum resources to create primarY source lesson plans for todaY’s social studies classroom
UsInG sOcIAl mEdIA TO cOndUcT HIsTORIcAl REsEARcH
lEd lIGHTInG And ARTIfAcT dIsPlAY
[ Buffet Lunch ] HIsTORIc HOUsE mUsEUm fORUm: trends, challenges and opportunities
mAnnEqUIn dREssInG fOR dUmmIEs
HIsTORIc HOUsE mUsEUm fORUm: a continuing conversation
cAsE sTUdY: outreach! hoW volunteer docents successfullY took the national museum of the marine corps into the communitY
TO BE OR nOT TO BE….A cOnsUlTAnT
InTERAcTIVE lEARnInG sPAcEs And cOmmUnITY PROGRAmmInG fOR cHIldREn, YOUTH And fAmIlIEs
fAlcOnRY AT THE HOmEsTEAd: familY activitY
ExPlORInG A VIsIOn fOR YOUR mUsEUm
sTUdEnTs As TEAcHERs
EnGAGInG YOUR AUdIEncE WITH sOcIAl mEdIA
EffEcTIVE GIfT sHOP mAnAGEmEnT fOR smAll mUsEUms
EVEnInG REcEPTIOn In THE ExHIBIT REsOURcE HAll
EVEnInG BAnqUET And dOcUmEnTARY PREmIER
cIRcUIT WAlk (7:45am)
PlEnARY sEssIOn: the future of museum funding
THE cHAnGInG ROlE Of cURATOR
WORkInG WITH YOUR lOcAl TOURIsm OffIcE
THE fUndAmEnTAls Of An InsTITUTIOnAl cOdE Of ETHIcs
GET cREATIVE THROUGH cRITIcAl THInkInG
ExPlORInG ARcHAEOlOGY: bridging the gap betWeen the field and the museum
HOmEsTEAd BEHInd THE scEnEs TOUR
c R E A t I v I t y
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vAm’S cRowD-SouRcED ExhIbIt: What is Your Passion?
Throughout the time that the Exhibit Resource Hall is open, VAM will be hosting our
first crowd-sourced pop-up exhibit. Look for our session on Sunday “Mapping your
MuseuM passion”, and for emails we will send before the conference—they are
your chances to get involved!
YO
U ARE HERE
N o w G o E x p L o R E
Family Activity Extra Fee RequiredCoffee Break
Evening Event Pre-Registration Required
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s A T U R d A Y m A r C H 0 9
s U n d A Y m A r C H 1 0
pRE-coNfERENcE ActIvItIES
{ Regist rat ion opens } 12 pm
1 pm - 4 pm
AfRIcAN AmERIcAN hERItAGE NEtwoRk mEEtING AND woRkShop
{ Regist rat ion opens } 9 am
10 am - 12 pm
Steps woRkShop
pre-registration and extra fee required.
This workshop will introduce you to the STePs program, a benchmarking
project created by the American Association of State and Local History.
Designed to help small and mid-sized museums learn about and
incorporate best practices into their daily operations, collections care, and
interpretation, STePs can also be the first “step” toward AAM accreditation.
All participants will be given a STePs workbook; should you choose to join
the STePs program after completing this workshop, you will get a $50
discount off of your STePs registration fee.
vAm couNcIL mEEtING (oPen to all members)
11 am - 12 pm
homEStEAD bEhIND thE ScENES touR pre-registration and extra fee required.
Explore behind the scenes of The Homestead. This program is open to family
members as well as conference participants.
{ Lunch i s on your own }
1 pm - 4:30 pm
LEADERShIp pRoGRAm: the sustainable board: succession Planning for the board You need pre-registration and extra fee required.
sponsored by glavé & holmes architects.
moderator: Randy Holmes, Principal, Glavé & Holmes Architecture
Presenters: Sam Davis III, Principal, The Davis Group; David Camden, Past
President, Maymont Foundation; Frank Robinson, President and CEO, Lewis
Ginter Botanical Garden
One of the biggest challenges facing any nonprofit organization is ensuring
good governance. Selecting and recruiting good board members is the tip of
the iceberg—in order to manage transitions in leadership an organization
must plan for, navigate and execute a sound succession planning process.
Our panel will look at succession planning from several viewpoints, including
the CEO and Board President. Led by Sam Davis, a well-known nonprofit
consultant with more than 25 years of strategic management experience, the
session is designed for both museum directors and members of their boards.
5:30pm SchoLARShIp fuNDRAISER at maPle ridge pre-registration and extra fee required.
Join us at Maple Ridge, a gracious estate near The Homestead. The brick
manor home surfaced with marble chip stucco was originally a turn-of-the-
century farmhouse transformed by Thomas Fortune Ryan in 1922. Enjoy
refreshments and hors d’oeuvres and superb architectural detail while
exploring the main floor of this gorgeous historic home. All proceeds from
this event benefit the VAM scholarship program.
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1 pm
woRkShopS:
these sessions will run from 1:00 pm to 4:30 pm, with a break from 2:30 pm
to 3:00 pm. please read the descriptions carefully; these are intended solely
for those who plan to stay the entire 3 hours.
ExpLoRING thE LANGuAGE of GRANtwRItING
speakers: Mellissa Mullins, Grantwriter, Norfolk Botanical Gardens;
Rob Vaughan, President, Virginia Foundation for the Humanities
Grantwriting is truly an art, and requires not just a great project to get
funded, but also a great grantwriter. This session will explore some of the
tips and techniques you can use to better communicate your message to
a funder.
DEvELopING coNcREtE AuDIENcE outcomES pre-registration required. this workshop is limited to 20 participants.
speakers: Emily Skidmore, Senior Associate, Randi Korn and Associates;
Roslyn Esperon, Research Associate, Randi Korn and Associates
In this workshop, speakers will explain the process of developing concrete,
realistic audience outcomes for a program or exhibition. Then, for the
majority of the workshop, participants will break into small groups to
develop outcomes for a specific program or exhibition. While ideally 2 to
3 staff from the same institution would collaborate together to develop
these outcomes, the workshop is designed to allow participants to work
individually as well. During this time, RK&A staff will circulate to help
groups or individuals hone their specific outcomes. Please come to the
workshop with a specific program or exhibition in mind.
1 pm - 2:30 pm
coNcuRRENt SESSIoN I
mAppING youR muSEum pASSIoN
speaker: Greg Stevens, American Association of Museums
Many of us get into the museum profession because of a passion we have for
art, history, or museums in general. But it is hard to tap into that passion
every day, as you get mired in museum operations and budgets. This session
will help you rediscover your passion, and help you explore some tools that
will help you better harness that passion. There will be an art project that
each participant will work on during this session; these completed projects
will form the core of our crowd-sourced exhibit in the Exhibit Resource
Hall—so join us!!
thINkING outSIDE of thE box: serving non-traditional audiences through unconventional PartnershiPs
speakers: Sarah Erdman, Independent Museum and Early Childhood
Educator; Sharon Celsor-Hughes, Creative Arts Director, Alzheimer’s
Association of Central and Western Virginia; Lisa Martin, Senior Program
Director, Reynolds Homestead
A panel discussion followed by round table breakout sessions will examine
how museums can expand the impact they have in their communities by
developing creative non-traditional museum partnerships. Participants
will not only hear from the presenters, who are creating exciting, new
partnership opportunities with museums in their communities, but will
also discuss with colleagues the rationale for developing programs for non-
traditional audiences and some of the unique challenges and rewards they
may find along the way.
whAt hAppENS AftER DISAStER REcovERy: dealing With insurance, conservators, and more
speakers: Lyn Sharp, Outreach and Collections, Virginia Tech; Melanie
Mathewes, Executive Director, Hermitage Museum and Gardens
This session, based on the experiences of the Pulaski Museum fire in 2011,
will offer an intimate view of all that you have to think about AFTER disaster
recovery—once you have frozen everything, then what? Once you’ve called
your insurance company, what happens next? The aftermath of disaster
extends far beyond the immediate scene, and our speakers will tell you how
to be prepared for what is to come.
2:30 pm to 3 pm
SNEAk pEEk bREAk IN thE ExhIbIt RESouRcE hALL sponsored by dorfman museum figures, inc.
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3 pm - 4:30 pm
coNcuRRENt SESSIoNS II
StEm mEEtS hIStoRy
speakers: Nancy Hayward, Director of Educational Outreach Programs,
George Washington’s Mount Vernon Estate, Museum & Gardens; Joyce
Matthews, STEM Committee Co-Chairperson, Walt Whitman Middle School,
Fairfax County Public Schools; Representative from Colonial
Williamsburg Foundation
Science, Technology, Engineering and Math, or STEM, has become the focus
of national attention when discussing the future of education. In our role as
adjunct classrooms, it is essential for museums to keep pace with student
and teacher needs. STEM programming is a natural fit for Science, Natural
History, and Children’s museums but what about history? This session will
explore two creative and replicable STEM-based projects that can serve as
models for any history museum or historic site to combine learning about
science, technology, engineering and math by looking at our history.
cAREER pLANNING foR EmERGING + mID-LEvEL pRofESSIoNALS
speakers: Liz Maurer, Re-Living History; Laurie Baty
In today’s marketplace, employees and candidates must be able to clearly
demonstrate the acquisition of skills and articulate how those skills benefit
the organization in order to progress in their careers. This presentation will
teach participants how to keep a career journal to document achievements
and how to translate achievements into winning cover letters and resumes
and effective interviewing. Rubrics will be provided.
ExpLoRING RESouRcES: volunteers and interns for collections
speakers: Jean Lancaster, Collections Manager, Fralin Museum of Art at the
University of Virginia; Carrie Taylor, Collections Manager, Monticello; Carol
Boyers Givens, Objects Conservator; Paige Gibbons, Historic Interpreter, Ben
Lomond Historic Site
Why would you explore the Hot Springs Mountain trails without hiking
boots, a sturdy walking stick, and a bottle of fresh spring water? In the
same vein, you may want to think of volunteers and interns as essential
resources for accomplishing the mountain of tasks and projects related to
the stewardship of your collections. This panel session will address broad
principles and adaptable practices for recruiting, training, motivating, and
engaging volunteers and interns. Panelists include a historic house museum
collections manager, art museum collections manager, and an objects
conservator who leads volunteer training workshops. Attendees will have an
opportunity to submit a brief description of a “nightmare volunteer episode”
or “war story” for the panel and audience members to discuss during the last
part of the session.
4:30 pm - 6 pm
wELcomE REcEptIoN IN thE ExhIbIt RESouRcE hALL sponsored by museum rails
6 pm - 8:30 pm
enjoy dinner on your own in one of the homestead’s many eating facilities.
please note: be sure to make your dining reservations when you make your room
reservations; seating can be limited, and may not be available once you arrive
on-site for the conference.
8pm - 10pm
SuNDAy EvENING ActIvIty: PlaY in the PlaYer’s Pub pre-registration required, no fee
After dinner, join us in the Player’s Pub for a casual evening of music
and fun!
9:30 pm - 12 am
hoSpItALIty SuItE sponsored by cinébar productions, inc
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{ Regist rat ion opens } 7:30 am
8 am - 9 am
hot topIcS bREAkfASt tAbLES IN DINING Room
the homestead’s marvelous breakfast buffet is included in your conference
registration, so grab a plate and join us for some pre-session “hot topics” tables!
topics will be determined as the conference gets closer, via social media and
email surveys.
cERtIfIcAtE StuDENt bREAkfASt
if you are a current student in the certificate in museum management, an alum,
or are interested in joining the program, come have breakfast with us in the main
dining room!
9 am - 10 am
kEyNotE ADDRESS: rebecca Kamen
We are excited to welcome Rebecca Kamen to our conference this year!
Kamen is an artist whose work explores the nexus of art and science. Her
recent large- scale sculpture installation, Divining Nature: An Elemental
Garden, has been informed by wide ranging research into chemistry,
cosmology, spirituality and philosophy. She has also investigated rare books
and manuscripts at the libraries of the American Philosophical Society and
the Chemical Heritage Foundation, utilizing these scientific collections as
a muse in the creation of her work. Ms. Kamen has exhibited and lectured
both nationally and internationally in China, Hong Kong, and Egypt. She has
been the recipient of a Virginia Museum of Fine Arts Professional Fellowship,
a Pollack Krasner Foundation Fellowship, a Strauss Fellowship, and a travel
grant fellowship from the Chemical Heritage Foundation.
10 am - 11 am
coffEE bREAk IN thE ExhIbIt RESouRcE hALL
11 am - 12:30 pm
coNcuRRENt SESSIoN III
cASE StuDy: exPloring living historY at booKer t. Washington national monument
speakers: Carla Whitfield, Park Superintendent, Booker T. Washington
National Monument
This session will discuss the formation of a Living History Guild at Booker
T. Washington National Monument. How do you recruit good volunteers
who are committed to the mission? How do you get involvement from a
community who may be resistant to dressing and performing as enslaved
persons or slave owners? How do you interpret controversial subjects? How
do you ensure accuracy in dress and interpretation? What kinds of training
do you offer? In addition to learning the answers to these questions, you
will see a short dramatic performance by guild members dressed in costume
and hear how they developed their characters.
hAvING thE tALk: the Planned giving conversation
speaker: Bradley Purcell, Planned Giving Advantage, Inc.
Other speakers to be determined
The planned giving conversation is one of the most productive avenues
of fundraising, but one of the most fraught, too. This workshop will equip
you to think through and plan interactions that will place planned giving
options before your best prospects. It will also help you work with your
board members to make them effective planned gift advocates, multiplying
your museum’s outreach. This lecture-with-Q&A format session assumes no
knowledge of planned giving techniques, and will be useful to museums at
any stage of planned gift fundraising.
bEyoND thE SchooL fIELD tRIp: using Your museum resources to create PrimarY source lesson Plans for todaY’s social studies classroom small museum focus
speakers: Dianne Eelman, Historical Interpreter, Rippon Lodge; Rebecca
Super, Site Manager, Rippon Lodge; Karen Fossum, Collection/ Education
m O n d A Y m A r C H 1 1
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Volunteer, Warren Heritage Society; Jodi Puhlick, Teach American History
Grant Coordinator, Prince William County Schools
Explore new and exciting ways to engage school age children by developing
primary source lesson plans from documents and artifacts within your
museum’s collections. Virginia Standards of Learning require social studies
classrooms to use primary source documents. Why not let some of those
primary sources be from your museum’s collections? Developing social
studies lesson plans based on your museum’s treasures is the perfect way
to highlight your museum and exhibits while enhancing student learning.
It also provides an avenue for outreach and collaboration within the local
school systems. Primary source lesson plans require little or no monetary
investment and only a small amount of time to develop, but can be utilized
over and over every school year. It is a wonderful way to promote your
museum and exhibits to teachers and school age children in your local area.
Learn how get started today!
uSING SocIAL mEDIA to coNDuct hIStoRIcAL RESEARch
speaker: Lynn Rainville, Tusculum Institute, Sweet Briar College
Many museums own collections that relate to the local history of their city
or county. This history is built on oral histories and family remembrances.
This session will demonstrate how to use 21st-century social media to
collect such information from your community. Our case example will be
information gleaned from descendants of a 19th-century African American
community that lived on the Sweet Briar Plantation (today the home of
Sweet Briar College). Using input from these family members, we will discuss
the re-interpretation of an antebellum slave cabin located on the Sweet
Briar College campus behind the former “big house” (today the home of the
College President). Audience members will be asked to share their successful
efforts to use social media to gather and exhibit social history.
LED LIGhtING AND ARtIfAct DISpLAy
speaker: Mike Daniels, Exhibit Specialist, National Museum of the
Marine Corps
This session will explore the use of LED lighting and the pros and cons of
existing LED fixtures for museum lighting. Demonstrations and side by
side comparisons of LED and incandescent fixtures will be shown, along
with details about what to look for in a good LED fixture. Strategies for
calculating the return on investment for LED fixtures will also be explored.
12:30 pm - 2 pm
buffEt LuNch pre-registration and extra fee required.
during lunch, we will have affinity tables set up, so if you would like your affinity
group to meet at the conference, please let us know, and we will be sure to have a
table set aside for them.
hIStoRIc houSE muSEum foRum: trends, challenges and oPPortunities
speaker: Max van Balgooy, President, Engaging Places, LLC
Grab a plate from the lunch buffet (extra fee required) or brown bag it, as
we discuss the state of the historic house in 2013 (coincidentally Virginia’s
Year of the Historic House). Check the temperature of your own institution
in relation to the forecast for historic sites in America. Our speaker, Max
van Balgooy, will explore ways your historic house museum can adapt to
the changing cultural and economic climate. A national leader in historical
interpretation and community engagement, van Balgooy has his finger
on the pulse of the latest trends, cultural shifts, and economic realities
affecting house museums. His consulting firm, Engaging Places, assists
museums and historic sites with strategic planning, interpretive planning
and implementation, program assessment, and other wide ranging services
to better engage audiences and to enhance sustainability. He has served as
Director of Interpretation and Education for the National Trust for Historic
Preservation. Currently, in addition to his consulting business, he serves on
the council of AASLH and teaches in the museum studies program at George
Washington University.
2 pm - 5:30 pm
woRkShop
3:30 pm - 4 pm coffEE bREAk IN thE ExhIbIt RESouRcE hALL
mANNEquIN DRESSING foR DummIES
speakers: Whitney Robertson, Museum Collections Manager, The Society of
the Cincinnati; Lindsay Borst, Conservator
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beginner session
The session will begin with a discussion of how to adapt a pre-made
mannequin, including basic ways to adapt an existing mannequin to best fit
and support a garment. While speakers will focus on temporary exhibition,
they will also address adaptations for long-term support and display.
Following the discussion, participants will be split into teams, using basic
equipment such as nylon stockings and archival batting to adapt mannequins
to fit one of a few sample garments. This session is designed to teach the
average museum professional how to effectively dress simple, non-custom
mannequins to best display and preserve their collections.
2 pm - 3:30 pm
coNcuRRENt SESSIoNS Iv
hIStoRIc houSE muSEum foRum: a continuing conversation
Max van Balgooy’s presentation is sure to stimulate discussion, so we
have set aside this session following lunch to continue a lively give and
take. Attend to carry on the dialogue with experts in relevant fields and
other peers who are facing the same issues and choices.
cASE StuDy: outreach! hoW volunteer docents successfullY tooK the national museum of the marine corPs into the communitY
speakers: Pat Mooney, Manager of Visitor Services, National Museum of
the Marine Corps; Andy Traynor, Rich Duff and Marshall Stewart, Docents,
National Museum of the Marine Corps
Seeing a need at the National Museum of the Marine Corps, a group of
volunteer docents stepped in to organize and operate a community outreach
program in order to promote the museum and support its mission. During
this session, some of these docents will share their experience with other
museum professionals and volunteers. The presentation will include a
description of the organization process, dealing with the growing pains,
putting together a versatile display, developing procedures, creating a
training program, incorporating electronics into the display, and the
development of web-based tools. Demonstrations will include the docent
website (including scheduling functions), an online database for tracking the
inventory of outreach items, and video display library created by the docents
in support of themed events.
to bE oR Not to bE…A coNSuLtANt
speakers: Liz Maurer, Director, Re-Living History; Conny Graft, President,
Conny Graft Research and Evaluation; Martha Katz-Hyman,
Independent Curator
If you are a consultant, thinking about becoming a consultant, used to
be a consultant, or once met a consultant, join us for this round table
discussion about the ins and outs of museum consulting. Over the course
of a career, many museum professionals move from an institutional post
to consulting and back again. Going from working for an organization
to working for oneself can be a challenging transition. There is no single
route to take in establishing a consulting practice. In this non-traditional
format, the moderators will draw upon the participants’ experience and
ideas to generate practical advice for areas such as marketing, setting rates,
communication, partnerships, and business operations. The moderators will
share their experiences as curatorial, evaluation, and education consultants,
and they look forward to hearing your thoughts. Come to network with your
colleagues and to generate ideas to apply to your own practice.
INtERActIvE LEARNING SpAcES AND commuNIty pRoGRAmmING foR chILDREN, youth AND fAmILIES
speakers: Cindy Peterson, Director of School and Community
Based Education, Taubman Museum of Art; Emily Kilgore, Educator,
Portsmouth Museums
This session will explore what museums are offering to engage children,
youth and families and make their visit meaningful. Discover what projects,
community programming and interactive, innovative learning environments
have been developed and successfully implemented.
2 pm - 5 pm
fALcoNRy At thE homEStEAD: familY activitY preregistration and extra fee required.
this program is open to any family members as well as to conference participants.
Guests will view several different trained birds of prey as they learn about
their different hunting styles as well as the history of the sport of falconry.
Following the introduction, the birds will be cast into the air and then
return to the falconer for a food reward. Guests are encouraged to ask
questions and share their comments.
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3:30 pm - 4 pm
coffEE bREAk IN thE ExhIbIt RESouRcE hALL
4 pm - 5:30 pm
coNcuRRENt SESSIoNS v
ExpLoRING A vISIoN foR youR muSEum
speakers: Julie Walters-Steele, Director, Reynolds Homestead; Debbie Hall,
Executive Director, Historic Henry County Courthouse
We are often too caught up in our day to day operations to think about the
future. In this interactive session, participants will engage in a visioning
exercise to develop a long-term vision for their organizations and the first
steps to take to achieve this vision.
StuDENtS AS tEAchERS
speakers: Michele Longo, Curator of Education, Gadsby’s Tavern Museum
and Stabler-Leadbeater Apothecary Museum; Dean Howarth, Founder, Project
Enlightenment, McLean High School
Explore how to move beyond children as a museum audience to children
as teachers and museum advocates. Wondering if young volunteers would
work for your museum? Not sure how to engage your community’s youth?
Worried about the time commitment? This session addresses all of those
questions and more with practical examples, tips, and lessons learned from
using students as teachers in a variety of scenarios. Bring your questions
and concerns as the session wraps up with general discussion and time for
brainstorming take-home ideas.
ENGAGING youR AuDIENcE wIth SocIAL mEDIA
speakers: Domenick Casuccio, Director of Public Relations and Marketing,
Valentine Richmond History Center; Suzanne Hall, Chief Communications
Officer, Virginia Museum of Fine Arts; Carla Murray, Assistant Director of
Public Relations and Marketing, Maymont Foundation; Stephanie Kenney,
Social Media and Marketing Coordinator, Richmond Metropolitan Convention
and Visitors Bureau
Participate in a panel discussion with marketing and public relations
professionals to discuss best practices, techniques and measurements
in engaging and maximizing your audience through various social
media platforms.
EffEctIvE GIft Shop mANAGEmENt foR SmALL muSEumS small museum focus
speakers: Katarina Spears, Library of Virginia Foundation.
Other speakers to be determined
Gift shop operations can be an important source of earned income but
in most small museums the responsibility of shop management falls to
an employee who has many other duties and who may have no specific
experience in retail. Learn how to maximize profits while providing unique,
educational merchandise that extends the visitor experience beyond
the front door of your museum or historic site. This session will cover
the basics of inventory management, merchandising, retail accounting,
product development, profit margins, vendor selection, mission-related
merchandise and UBIT. This session will also demonstrate how to effectively
use purchasing representatives to make the process of product selection and
buying less work for the busy small museum professional.
5:30 pm - 7 pm
EvENING REcEptIoN IN thE ExhIbIt RESouRcE hALL
7:30 pm
EvENING bANquEt + DocumENtARy pREmIER pre-registration and extra fee required for the banquet.
Be sure to join us after the exhibit hall closes for a celebratory formal
banquet (black tie optional). Immediately following the dinner, we will walk
down the red carpet and be treated to the world premier of the new Virginia
Executive Mansion documentary, created to celebrate the anniversary of the
Mansion, and to honor 2013 as the Year of the Historic House!
You do not have to attend the banquet in order to attend the premier. If you prefer to eat on your own and join us after dinner, the red carpet will open at 9:00 pm.
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breakfast is on your own in the main dining room; remember, breakfast is included
for all full conference participants, so don’t miss out!
7:45 am
cIRcuIt wALk preregistration and extra fee required.
Get up early and join us for our third annual fundraiser for the Circuit Riders
program. (Or, sleep in, and contribute to the cause by signing up as
a ghostwalker!)
9 am - 10:30 am
pLENARy SESSIoN: the future of museum funding
speakers: Susan Hildreth, Director, Institute of Museum and Library
Services and Ford Bell, President, American Alliance of Museums
In this year’s general session, we will explore what lies ahead for museum
funding from a variety of sources – government funding as well as private
and corporate philanthropy. Our speakers will share their views from a
national perspective, and participants will join in the conversation to reflect
on what they are experiencing locally.
10:30 am - 11 am
moRNING coffEE bREAk
11 am - 12:30 pm
coNcuRRENt SESSIoN vI
thE chANGING RoLE of cuRAtoR
speakers: to be determined
As a wrap up to our crowd-sourced exhibit at the conference, this session
will explore the idea of sharing authority in museums. When you let your
audience have a say in an exhibit, what does that mean for the curator?
What does the role of curator become? Join us for a discussion of this very
important topic facing all museums today.
woRkING wIth youR LocAL touRISm offIcE
speakers: Richard Armstrong, President, Bath County Historical Society;
other speakers to be determined
This session will explore how even the smallest museums can build
beneficial, far-reaching partnerships with their local tourism office. Several
small museums will discuss projects that they have successfully spearheaded
with their tourism offices and give you guidance on how you can do it too!
thE fuNDAmENtALS of AN INStItutIoNAL coDE of EthIcS
speaker: Cecelia Walls, Accreditation Coordinator, American Alliance
of Museums
Every museum should have a tailored Code of Ethics that outlines its basic
ethical and public trust responsibilities as a museum and educational entity.
The Code serves as an essential tool for consistent decision-making and
accountability. Learn about the standards and best practices for codes of
ethics, based on the Characteristics of Excellence for US Museums, and how
to write a code that addresses your museum’s specific issues.
GEt cREAtIvE thRouGh cRItIcAL thINkING
speaker: Aaron-Paula Thompson, Programs Coordinator, Library of Virginia
Have you ever met that person who always seems to have a new, fresh
suggestion? That person who has a simple idea that just makes so much
sense? Come learn about a critical thinking model that will help you see
problems and issues in a new way. Some call it creativity, others call it
brilliance! You will know it’s just good critical thinking.
ExpLoRING ARchAEoLoGy: bridging the gaP betWeen the field and the museum
speakers: Amanda Vtipil, Curator, Versar, Inc, Fort Lee Regional
Archaeological Curation Facility; Dee DeRoche, Chief Curator, Virginia
Department of Historic Resources; Christopher McDaid, Cultural Resources
Manager, Fort Eustis; Dr. Elizabeth Moore, Curator of Archaeology, Virginia
Museum of Natural History
T U E s d A Y m A r C H 1 2
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Archaeology is a subject which inherently triggers visions of action-
packed adventures and unearthing mummies and their treasures, but how
can museums harness that intrigue and engage visitors in conversations
about archaeology in the real world? This session aims to provide museum
professionals with the understanding, resources and inspiration to
effectively present archaeology in their museum. Speakers will highlight
the powerful stories archaeology can tell, provide information on how
museums and their visitors can use existing archaeological collections in
Virginia, talk about the informal and formal learning experiences archaeology
can provide, and explain how museums can develop lasting relationships
with archaeologists.
12:30 pm
coNfERENcE coNcLuDES
1:30 pm - 2:30 pm
homEStEAD bEhIND thE ScENES touR
preregistration and extra fee required.
this activity is open for families as well as conference participants.
If you have time before you head home, and didn’t catch this tour on
Sunday, stay and explore behind the scenes of The Homestead. coNfERENcE LoDGING The Homestead has offered us a rate of $95 single or double for
our annual conference (taxes and a resort fee will be added to this).
The deadline for reservations is february 8, 2013.
I N f o R m A t I o N
to make a reservation:
Go online to www.thehomestead.com, and go through the online
reservation process. Under the group code, fill in “museums”. While
the resort fee will appear as a $15 addition to your charges, we have
negotiated a reduced resort fee of $10, so that is the amount that will
be charged to your card.
Call toll free 1-800-838-1766. This is the number to call for advance spa
or dining reservations as well (these cannot be reserved online).
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BEfORE 2/8 $250.00 $225.00
$200.00
$300.00
$200.00
$225.00
$200.00
fUll cOnfEREncE: VAM MeMber
fUll cOnfEREncE: SpeciAl rAte cAtegory please fill in the appropriate special category: SpeAker coMMittee MeMber pAtron MeMber
fUll cOnfEREncE- Student (please include copy of id)
fUll cOnfEREncE - non-MeMber
sInGlE dAY REGIsTRATIOn: sUn mOn
Multiple regiStrAtion incentiVe vam member institutions sending three or more representatives pay less. fill out separate registration forms for each attendee and fax or mail together.
mUlTIPlE REGIsTRATIOn fUll cOnfEREncE if you bring 4 or more people from your museum, any attendees above three get an additional reduction in rate. 4+ REGIsTRATIOn fUll cOnfEREncE
2 0 1 3 R E G I s T R A T I O n f O R m p a g e 1
nAmE:
TITlE:
InsTITUTIOn:
AddREss:
cITY, sTATE: ZIP:
PHOnE: fAx:
E-mAIl:
EmERGEncY cOnTAcT PERsOn:
dAY PHOnE: nIGHT PHOnE:
Is THIs YOUR fIRsT VAm cOnfEREncE? YEs nO
please indicate dietary restrictions: VEGETARIAn nO dAIRY VEGAn OTHER: (kOsHER, HAlAl, fOOd AllERGIEs)
mEmBERsHIP mY ORGAnIZATIOn Is A mEmBER mEmBER #: I HAVE An IndIVIdUAl, PATROn, sTAff OR sTUdEnT/fAcUlTY mEmBERsHIP mEmBER #: I’d lIkE TO jOIn OR REnEW
BEcOmE A mEmBER nOW, paY less to register
Patron | $115.00
IndIvIdual | $45.00
Staff (of vam member institution) | $30.00
Student | $25.00
faculty | $30.00
please include a copy of your university id card; student membership is intended for full time students. please indicate whether you are a student or faculty member.
REGIsTRATIOn register bY februarY 8th to take advantage of our earlY bird savings! please check the appropriate boxes for the conference and the events you plan to attend.
AfTER 2/8 $275.00 $250.00
$225.00
$325.00
$225.00
$250.00
$225.00
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2 0 1 3 R E G I s T R A T I O n f O R m
TOURs, EVEnTs And mEAls tickets and pre-registration REquIRED foR ALL of the
following events, even if there is no additional fee
Saturday, March 9
scHOlARsHIP fUndRAIsER REcEPTIOn | $50 x =
Sunday, March 10
StePS WorkShoP | $50
hoMeStead Behind the SceneS tour | $10 x =
develoPing concrete audience outcoMeS (limit 20) | no fee
leaderShiP PrograM | $45
evening activity | no fee
Monday, March 11
Buffet lunch | $20 x =
falconry at the hoMeStead | $25 x =
evening Black tie Banquet | $35 x =
tueSday, March 12
circuit Walk fundraiSer | $10 x =
Be a “ghoSt Walker”! | $15 x =
hoMeStead Behind the SceneS tour | $10 x =
p a g e 2
cOnfEREncE GUEsT PAss: if you are planning to bring soMeone with you to the conference, you Might consider the guest pass. this allows your non-MuseuM professional guest to attend all 4 coffee breaks and both exhibit hall receptions. please note: this pass is intended for adult guests only.
nAmE Of GUEsT: | $100
Add EVEnInG BAnqUET fOR mY GUEsT | $35
Add BREAkfAsT fOR mY GUEsT (mOndAY And TUEsdAY) | $40
REsUmE REVIEW vaM offers one-on-one confidential resuMe review. check here to be paired with a reviewer during the conference. i’d like to have mY resume revieWed
PARTnER WITH A VAm VET if you are new to vaM or the conference, sign up to be paired with a long-tiMe vaM MeMber who can show you the ropes. sign me up to be partnered With a vam vet
sEnd-A-cOllEAGUE scHOlARsHIP fUnd dOnATIOn vaM offers liMited scholarships to MeMbers. help us to send a deserving colleague to the conference.
indicate amount $ 10 15.00 25.00 OTHER
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2 0 1 3 R E G I s T R A T I O n f O R m
PAYmEnT InfORmATIOn
REGIsTRATIOn fEE:
EVEnT fEEs:
dOnATIOn:
mEmBERsHIP:
TOTAl: pAyMent Method:
cHEck EnclOsEd, payable to vam
cARd # ExP. dATE
sIGnATURE
ImAGE RElEAsE. THE VAm sTAff TAkEs PHOTOGRAPHs THROUGHOUT THE cOnfEREncE, And REsERVEs THE RIGHT TO POsT THEm On OUR WEBsITE, OR UsE THEm In PROmOTIOnAl mATERIAl. if you do not wAnt your iMAge uSed in thiS MAnner, pleASe fill in thiS circle.
qUEsTIOns? cAll 804-358-3172
CanCellation PoliCy & DeaDline: cAncellAtion deAdline: februAry 17th. only refund requeStS for cAncellAtionS receiVed in writing And poStMArked by thiS dAte will be conSidered. refundS will be proceSSed After the conference. A $75.00 proceSSing fee will be deducted. VAM pAyS upfront coStS for eAch regiStrAnt. if you cAncel After thiS deAdline And hAVe A bAlAnce due, you will Still be reSponSible for thAt bAlAnce.
p a g e 3
15t h A N k y o u
We thank all of our conference sponsors
cApItoL ExhIbIt SERvIcES, INc.
cINébAR pRoDuctIoNS, INc.
cREAtIvE compANy
DoRfmAN muSEum fIGuRES, INc.
GLAvé & hoLmES ARchItEctuRE
GRopEN, INc.
hEALykohLER DESIGN
hoLLINGER mEtAL EDGE
muSEum RAILS
StuDIo AmmoNS
Stumpf & ASSocIAtES, INc,
thE DESIGN mINDS, INc.
cover and brochure design by the design minds, inc.
E oR p e nOW GO