vancouver rebels of recruiting roadshow | garrett fitzpatrick demo

Confidential and Proprietary © Glassdoor, Inc. 2008-2015


What We Know About Today’s Candidates

Source: Corporate Executive Board, 2014 Employment Branding Effectiveness Survey

Almost two-thirds of job applicants (61%) said they are more skeptical of claims made by employers now than

they were in 2011.

That figure rises to 65% for millennials.


<1999Newspaper Era

2000Job Board Era

2003Networking Era

2005Job Aggregator Era

The job advertising landscape 2007GlassdoorCareer Community


Everyday We Make Decisions Based on Reviews

4

Since 1995 decisions have been made on reviews…

Launched: 2000

TravelProducts

Launched: 1995

Glassdoor helps people everywherefind the jobs and companies they LOVE.

Launched: 2008

Employment

Launched: 2004

Dining


Why? Candidates Decision Making Process Has Changed

+

HiringManager

Recruiter

CareerPage

HiringManager

Recruiter

CareerPage

TodayYesterday

EmployersPerspective

EmployersPerspective

Candidates rely on bothPeers & Employer Insight

Candidates rely onEmployer Insight Only


1 or less 2 to 5 6 to 10 11+0%

10%

20%

30%

40%

Our Audience is Diverse and Informed

6

30,000,000+

Years Experience

No College

Members

48%52%

MaleFemaleCollege

Grad School

51%

22% 27%

Source: Quantcast 2015

Source: Quantcast 2015

Source: comScore July 2015 MediaMetrix®


Glassdoor Global Reach (Monthly Sessions)

7

Australia257,000YoY 80%

Germany280,000YoY +131%

India2,200,000YoY +28%

Canada1,600,000YoY +50%

US29,000,000YoY +50%

Spain81,000YoY +110%

UK1,700,000YoY +155%

France204,000YoY +126%


Canada Growth

8

50%New Users

Avg. Page views

Mobile traffic

Avg time on site

787k 3.41 40% 2:33

Canadian Clients (sample)

Traffic Growth

BC

250,000Sessions

Quebec

147,000Sessions

Alberta

196,000Sessions Ontario

850,000Sessions


How Glassdoor Delivers Applicant Quality

9

CandidatesSelf-Select

Before Applying

YourEmployerBrand

Quantity Quality


Proven Results across 2,500+ ClientsCompany Size

Tech Finance Retail Consulting Manufacturing

+

-

Top 5 Source of Hire

22 Engineering Hires @$700 CPH

Reduced Time-To-Hire by 50%


Recruiting Challenge• Attract more quality candidates to career opportunities• Showcase Myplanet’s culture to prospective employees• Further develop brand and increase awareness

Client Success Story: Myplanet

“

100%improvement in

all reputation categories

Take your strategy to the next level with recruiting best practices on employers.glassdoor.com

We wanted to embrace the ethos of Glassdoor at Myplanet as we feel honest feedback is critical to improving ourselves as a company. We want to show our current and future employees alike that we are committed to our most valuable asset, our people!

7 critical hires (Company: 50 - 150)

Including 2 front end developers, 2 interaction designers, a marketing manager & product strategist (Myplanet Internal Metrics, 2015)

403% increase in candidate awarenessAs indicated by traffic to Glassdoor profile (Jan. - June 2015)

90% of candidates review Glassdoor profileMyplanet directly links to Glassdoor from career site to encourage candidates to research the company (Myplanet Internal Metrics, 2015)

”

How Glassdoor Helped Myplanet

Myplanet re-energizes the workplace through a global collaboration platform, bespoke employee web apps, and highly tailored content & commerce experiences. The company firmly believes in the power of user-centered design, open source, and agile principles. Myplanet is headquartered in the heart of Toronto, Canada with additional offices in Vancouver, Chicago and Ukraine.

About Myplanet Glassdoor Results

Glassdoor Solutions

• Enhanced Profile:• Show job seekers latest job openings• Incorporate company photos and videos • Share the latest company updates• Highlight company benefits

• Job Ads: Advertise open roles to a high quality audience

Myplanet makes 7 critical hires and sees a 403% increase in candidate awareness on Glassdoor!

Yashar RassoulliCo-Founder and Director, Technology at Myplanet

August 2015


Our Solutions

Job SlotsEnhanced ProfileDisplay Advertising

• Increase Brand Awareness• Target Candidates Researching

Competitor Profiles• Diversity & Inclusion

Campaigns

• Increase Brand Awareness• Influence Candidates• Unique Candidate Insight &

Analytics

• Source Quality Applicants• Demographic Targeting• Desktop, Mobile & Email


Free Employer Account

Use Glassdoor Analytics to Measure

13

1 What is my brand awarenesswith job seekers? Is it growing?

2 What is my brand reputation?

3How does my awareness and reputation compare with my competition?

4Who am I attracting with my brand message and is it the right audience?


Homepage Highlight

14

Let Your Brand Make The First Impression on Glassdoor!


Employer Center: Valuable Intel


Employer Center: Valuable Intel

16

• Measure brand awareness• Benchmark against competitors • Monitor candidate demographics • Compare internal departments and

locations

Audit Your Brand


What is New and Exciting?

17

Localized Profiles

Newly Designed Employer Center

Branded Jobs

Localize your employer brand to international audiences and attract top talent

Extend employer branding into job descriptions and increase influence on candidates

Measure and educate your organization’s recruiting strategy all from one place

Candidate RetargetingTarget your ideal candidates as they research competitors & after they leave Glassdoor


What is New and Exciting?

18

Competitor Targeting

Review & Interview Analytics

Featured Review

Advertise your brand & jobs on competitor non-client profiles for free

Select any review to appear first on your Glassdoor profile

Filter and report your employee sentiment and candidate interview reviews by office location, job title and department

Homepage HighlightAdvertise your office and culture on the Glassdoor Homepage


Employer Resources


2015 Employer Branding Summit

21

vancouver rebels of recruiting roadshow | garrett fitzpatrick demo

Recruiting & HR