vanengelen 360 inspiratieborrel - trends update 2014
DESCRIPTION
Geld verdienen is in 2014 bijna onmogelijk geworden. De concurrentie van internet is alom, prijzen zijn transparant geworden, een langdurende zakelijke relatie is weinig meer waard. Klanten sluiten zich steeds vaker af voor reclame en laten zich bij keuzes adviseren door onbekenden op internet. Hoe slaag je er als bedrijf in om jouw klanten en prospects te bereiken? En hoe kun je je meerwaarde overtuigend brengen? Of toch? Het jaar 2014 biedt enorme kansen. Met de nieuwste communicatiemiddelen kun je duizenden mensen in één keer bereiken. Je kunt ze ontroeren, laten lachen en ze betrekken bij wat jóu bezig houdt. Communicatie is meer dan ooit tweerichtingsverkeer. De manier waarop bedrijven communiceren zal daardoor wel moeten veranderen. Geen monoloog, maar een dialoog. Het vergt een andere aanpak, een andere visie, waarbij openheid en transparantie centraal staan. 360 Inspiratieborrel: trends en kansen voor 2014 Wil jij weten wat jij kunt doen in 2014 om jouw business succesvoller te maken? Download dan deze presentatie. Trendwatcher Bob van Leeuwen en Harald van Engelen nemen je mee in de nieuwste ontwikkelingen in techniek en communicatie. Zij geven je inspiratie en inzicht over de volgende thema’s en vraagstukken: wat is het belang van verbindende kernwaarden voor een bedrijf? welke nieuwe businessmodellen gaan er ontstaan? welke trends zullen de komende 5 jaar onze wereld vormgeven? wat betekent dat voor organisaties? ‘In de communicatie van vandaag, groeit de kiem voor de oplossing voor morgen’ vanEngelen: Inspireren + Creëren = GroeienTRANSCRIPT
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1994
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2004
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Op alle devices
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Wie vertrouw je?
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Consument krijgt steeds meer macht
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RevalutieHeroverwegin
g
van oude
waarden
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Centraal
Groot
Korte termijn
Verkoop
Autoriteit
Top down
Gepersonaliseerd
Complexiteit
Privé
Groei
Decentraal
Klein
Duurzaam
Ruil
Netwerkspeler
Bottom up
Persoonlijk
Eenvoud
Publiek
Vooruitgang
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Bezit
Verzorgingsstaat
Controle
Binding
Doelgericht
Gebruik
Verantwoordelijkheid
Chaos
Vrijheid
Ontwikkeling
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Business as usual?
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Business as usual?
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Business as usual?
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Business as usual?
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zichtbaar en INZICHTELIJK
O P E N
O P E N
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DECENTRAALWIJ nemen het over
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De grens tussen mens en machine verdwijnt
ON
OFF
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Formule
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IMAGE =<
REPUTATION
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REPUTATION
!
SEARCH RESULT
=
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SEARCH RESULT
!
ERVARING
=
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????
??Wat zie je?
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Ik zie, ik zie…….?
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Ik zie, ik zie…….?
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Ik zie, ik zie…….?
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Ik zie, ik zie…….?
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Ik zie, ik zie…….?
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Ik zie, ik zie…….?
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ZIELZIELZIELZIEL
ZIELZIEL
Vanuit het hart en gedaan met ziel
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Wat moet je doen om in 2020 succesvol te zijn?
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Hoe is de reis van jouw klant?
Wie is je klant? Wat is zijn/haar behoefte? Hoe gaat hij op zoek naar de oplossing?
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Extreme focus op klantgerichtheid
• Klant eerst, zonder compromissen • De klantrelatie is een offline relatie, online is de versterking daarvan
• We evolueren naar een self service maatschappij
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Technologie en data beheersen en benutten
Vroeger ging marketing om het leren kennen van de gemiddelde klant. !
Tegenwoordig om het kennen van de individuele klant.
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Verkopen zonder te verkopen
Klanten zijn moeilijker te bereiken !Mensen zijn geïnspireerd door verhalen. !Mensen = Product = Promotie !Dus: zorg voor aantrekkingskracht! !Waarvoor blijft jouw klant terugkomen?
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Meer weten?
• 360.vanengelen.nl (kennisplatform) !• www.vanengelen.nl (workshops) !• #360durftevragen !
• LinkedIn / Facebook / Twitter !
!
!
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Visie
Mensen kiezen 24/7 hun eigen contactmomenten. !
Organisaties weten onvoldoende in te spelen op dit continu veranderende gedrag: het ontbreekt hen aan kennis en mankracht. !
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Missie
Mensen zijn de kracht in iedere organisatie. We helpen om krachten te zien, te voelen en te delen. !
Wij geloven dat we samen kunnen groeien door onze kennis dagelijks of 24/7 te delen en jou te inspireren. !
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#360DURFTEVRAGEN
• Wekelijks vragenuur • Vrije inloop !Vragen over: • Internet • Vindbaarheid • Verhoging resultaat website • Social media • Drukwerk • Fotografie • Merkontwikkeling
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