various types of booking opportunities presentation
TRANSCRIPT
VARIOUS TYPES
OF BOOKING
OPPORTUNITIES
INDEPENDANT HOTEL SITE
INTERNET DISTRIBUTION SYSTEM (IDS)
or
ONLINE TRAVEL AGENCIES (OTA)
INTEGRATED HOTEL
BRAND SITES
VOLUNTARY HOTEL
BRAND SITES
SOCIAL NETWORK
MOBILE
APPLICATION
EVALUATION OF THE MOST
EFFECTIVE BOOKING OPTION
FOR AN INDEPENDENT HOTEL
PROS CONS
Brand portals
(Only applicable for
voluntary chains)
High visibility of the hotel Possibility of comparison
Price constraints
Online Travel Agencies
(OTA)
High visibility of the hotel Possibility of comparison
Price constraints
Reserve auction site Possibility to sell quickly
the rooms
Cancellation policy non
flexible
Possibility of loss selling
Hotel Site All information can be
found on the site
Obligation to know the
hotel
Hotel site with
Facebook fan rate
offered
Possibility to create
loyalty
Obligation to update the
fan page regularly
Mobile booking
application
High visibility of the hotel
at anytime & everywhere
High development
Obligation to have a
smartphone
THE CHOICE
Also the hotel website is where the client is going to find
the most information's, best prices, packages… It is best to
choose as the most effective booking option for an
independent hotel an Online Travel Agency (OTA) as it is
the platform where the hotelier will be the most visible. In
addition, most OTA have mobile application to increase
visibility and ease the booking method. Finally, as
evaluations and feedbacks are more and more important
to customers, some OTA like Booking.com have already
integrated these options to their site.