varun daahal - coke

8/6/2019 Varun Daahal - Coke

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* All the data is collected from Internet. I don't hold any ownership. Analysis is purely based on my understanding and perception

Varun Daahal (MD 8017)


2/23

Brief History

The Coca-Cola Company was originally established as the J. S.

Pemberton Medicine Company, a co-partnership between Dr. John

Stith Pemberton and Ed Holland.

In 1884, the company became a stock company and the name was

changed to Pemberton Chemical Company.

Finally in October 1888, the company received a charter with an

authorized capital of $50,000


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Mission

Our Roadmap starts with our mission, which is enduring. It

declares our purpose as a company and serves as the standard

against which we weigh our actions and decisions.

To refresh the world...

To inspire moments of optimism and happiness...

To create value and make a difference.


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Vision

Our vision serves as the framework for our Roadmap and guides

every aspect of our business by describing what we need toaccomplish in order to continue achieving sustainable, quality

growth.

People: Be a great place to work where people are inspired to be

the best they can be.

Portfolio: Bring to the world a portfolio of quality beverage brands

that anticipate and satisfy people's desires and needs.

Partners: Nurture a winning network of customers and suppliers,

together we create mutual, enduring value.

Planet: Be a responsible citizen that makes a difference by helpingbuild and support sustainable communities.

Profit: Maximize long-term return to shareowners while being

mindful of our overall responsibilities.

Productivity: Be a highly effective, lean and fast-moving

organization.


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SWOT Analysis

Strengths

Coca Cola is an extremely recognizable company. Popularity

is one of its superior strengths that is virtually incomparable.

Coca Cola is known very well worldwide.

It's branding is obvious and easily recognized. Things like, logos and promos shown on t-shirts, hats, and

collectible memorabilia.

Without a doubt, no beverage company compares to Coca

Cola's social popularity status.

Some people buy coke, not only because of its taste, but

because it is widely accepted and they feel like they are part of

something so big and unifying.


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Weakness

Word of mouth is probably a strength and weakness of everycompany. While many people have good things to say, there are

many individuals who are against Coca Cola as a company, and

the products in which they produce.

Another aspect that could be viewed as a weakness is the lack

of popularity of many of Coca Colas drinks. Many drinks that

they produce are extremely popular such as Coke and Sprite but

this company has approximately 400 different drink types

Another weakness that has been greatly publicized is the

health issues that surround some of their products. It is known

that a popular product like coke is not very beneficial to your

body and your health.


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Opportunities

An opportunity that we have seen being put to use before isthe ability for Coca Cola to buy out their competition

Coca Cola also has the opportunity to advertise its less popular

products.

Coca Cola is known well throughout 90% of the worldpopulation today.

Coca Cola has an opportunity to continue to widen the gap

between them and their competitors.


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Threats

Despite the fact that Coca Cola dominates its market, it still has

to deal with many threats.

Even though Coca Cola and Pepsi control nearly 40% of the

entire beverage market, the changing health-consciousness

attitude of the market could have a serious effect on Coca Cola.

In todays world, people are constantly trying to change their

eating and drinking habits. This could directly affect the sale of

Coca Colas products.

Other threats are of course the competition.

Coca Cola needs to be careful that Pepsi does not grow to be a

more successful drink.

Other product such as juices, coffee, and milk are threats.


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Internal And External

Analysis


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Internal Factors

STRENTHS

Inventory management

Employee moral

Customer loyalty

Expertise

Expands product line

Collaboration Advertisements

Global expansion

RATING

3

4

3

4

3

2

4

3


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Internal Factor

Weaknesses

Weak in non carbonated

sector

Obesity issue

Less control over the

management

More trend towards

healthy eating and

drinking

Rating

2

3

3

4


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External Factors

Opportunities

Untapped snacks market

Favorable trade regulation

Global culture

Presence in many market

Rating

1

4

4

4


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External FactorThreats

Ban of soft drinks in

public schools

Low value of dollar incompetitive market

Majority of coke

revenues come from

outside ofUS

Competitors already in

snacks market

Health conscious

Rating

3

3

4

4

2


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SummaryThe Coca-Cola Company is the world's largest

beverage company, largest manufacturer,

distributor and marketer of non-alcoholic

beverage concentrates and syrups in the

world, and one of the largest corporations in

the United States. Coca-cola can enter into

the snacks market as coke has many

favorable conditions as its in different

product line as well as expertise.


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Porters 5 forces

Entry Barriers are HIGH

Rivalry among competitors HIGH

Bargaining power of suppliers Moderate

Bargaining power of Consumers Moderate

Threat of substitute - Moderate


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Facts about Coca-cola

Coca-cola was first green color

Coca-Cola is called Coca-Cola because of the

original ingredients used in the medicine, Coca

leaves and Kola seeds

It was made for a hangover

cure & cure for headaches


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Coca-Cola' is the most recognized trademark,

recognized by 94% of the world's population

In a competition who can drink the most coke in

one go one drank 8 bottles of coke and died on

the spot

coca-cola means to make mouth happy in

Chinese

In Hong Kong it is sometimes served hot as aremedy for colds!


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Competitor Profile Matrix

Pepsi co

Cadbury Schweppes PLC


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Critical Success Factors

Product Line

Advertisement

Financial Position

Product Quality

Global Expansion

Relations (Employee/Union)

Market Share

Experience/Expertise

Ranking

4

3

3

3

3

3

2

3

* 1=Major Weakness, 2= Minor weakness, 3= Minor strength, 4=Major strength


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Critical Success Factors Ranking

4

3

3

3

2

3

4

3

Product Line

Advertising

Financial Position

Product Quality

Global Expansion

Relations (Employee/Union)

Market Share

Experience/Expertise

* 1=Major Weakness, 2= Minor weakness, 3= Minor strength, 4=Major strength


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Conclusion

Even though Pepsi & Cadbury are market

challengers& followers, most of their

revenues(60%) are from the Snack market. This

gives them an advantage in Earnings, investment

in diversified product lines

Coke entering into snack market provides an

advantage of more revenue generation


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Thank You

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varun daahal - coke

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