vbhc

SUMMER INTERNSHIP REPORT

For The Partial Fulfillment of Post Graduate Program in Management

On

Market survey on demand of budget housing, industrial development, standard of living of

given area

For VBHC PVT. LTD.

Submitted to

Regional Office, Gurgaon.

Date: 30th June 2011

Submitted By

Ajay Singh

Fostiima Business School

Declaration By The Organization

1

This is to certify that this project, entitled “Market survey on demand of budget housing,

industrial development, standard of living of given area” submitted to VBHC Regional

Office Gurgaon, done by Ajay Singh (PGP13003) is original work .

This work has been carried out as summer internship under my guidance from ‘16th April 2011

to 16th June 2011’

Mr. Vivek kumar

Regional Business Head

VBHC pvt. Ltd.

Gurgaon

ACKNOWLEDGEMENT

2

Life is full of unpredictable yet is filled with good experiences and these experiences can leave

you with some of the best memories for life. My summer training was one of the events which

will stay forever in my life.

As I have been selected in VBHC, at GURGAON, I got the opportunity to do a live project on

market survey to find out the demand of budget housing and industrial development of

concerned areas. It was a good experience for me to be a member of VBHC family for two

months. The company provided me with practical marketing survey knowledge and also gave me

a chance to interact with different people from different cultures.

First of all I would like to thank my parents for their cooperation and guidance. Secondly, I

would be thankful to the Executive Chairman of FOSTIIMA Business School Mr. Anil

Somani, Director of FOSTIIMA Business School, Mr. Kamal Sharma and my faculty

member for their guidance & moral support.

I would like to express my special thanks to my project guide and mentor Vikas Kumar Bharti

and Vivek Kumar (Business Head, Delhi) who has given me proper guidance in spite of his

busy schedule and suggestions regarding training and preparation of report.

I would also owe my sincere gratitude to Mr. Rajeev Talwar, (HR Director, Delhi) for his

approval and for my training in the company.

Ajay Singh

(PGP13003)

Executive Summary

3

This report provides an analysis and evaluation of the demand of Budget Housing in different

places.

We conducted a survey in different locations at nine different places. This report includes the

preferences of the people, location of the gated community, Size of the house, Budget of the

house. It also includes the information about the existing infrastructure and the future projects

coming in there and nearby locations.

I have tried to gather the primary data which was relevant for the above mentioned objectives of

the company by identifying the opportunities present and by formulating and applying various

strategies to capture those opportunities with analysis, conclusions and recommendations.

Table Of Contents

Title Page No.

4

Declaration By The Organization………………………………………………………2

Acknowledgement……………………………………………………………………….. 3

Executive Summary……….……………………………………………………………4

Table of content………………………………………………………………………….5

Table of content………………………………………………………………………….6

About VBHC………..….………………………………………………………………7

Vision and mission……………………………………………………………………….7

Industry analysis…………………………………………………………………………7

Objective of research…………………………………………………………………….8

Methodology used………………………………………………………………………..8

Market survey key……………………………………………………………………….9

Areas visited .…………………………………………………………………………….9

1. Tala………………………………………………………………………………10

2. Dhan tala gujran………………………………………………………………...10

3. Dhan tala meena…………………………………………………………………11

4. Chandwaji………………………………………………………………………..11

5. Modinagar………………………………………………………………………..12

6. Muradnagar………………………………………………………………………13

7. Neemrana…………………………………………………………………………13

8. Behror……………………………………………………………………..………14

9. Kotputli…………………………………………………………….……..………..15

Conclusion …………………………………..………………….………….…….………...16

5

Recommendation……………………………………………………….….……………….17

Bibliography………………………………………………………………………………....17

Annexures …………………………………………………………………………….………18

ABOUT VBHC

6

Company Background

About VBHC: Homes those are high on 'value' and low on 'budget'.

VBHC is an affordable housing start-up, aspiring to revolutionize construction paradigm in India

by ramping operational efficiency into system, utilizing best in class processes, ERP interfaces,

and BIM modeling to achieve its goal of providing high value homes at a budget price. The

organization has a vibrant mix of technocrats and professional managers, both from Civil

Engineering Industry and from other sectors. VBHC is a professionally managed real estate

company with marquee investors. We are privileged that India's largest home financer, Housing

Development Finance Corporation (HDFC), is an anchor equity investor in VBHC.

Vision & Mission

VBHC’s have a vision of building meticulously planned and well designed homes that give you

value for your money. The company’s vision is to build 1 million homes in 10 years.

Industry Basics

There is strong unmet demand for affordable housing in India, which will continue to increase steadily as a

result of urbanization, increasing number of nuclear families; rising income levels and strong desire for home

ownership. To cater to this large demand that focus on cost efficient, quick and high quality construction.

The sector as a whole has been performing very well over the past decades, especially given the

property prices that has really experienced in most developed economies. Despite a correction in

prices being anticipated, it came as a huge blow, accompanied as it was, by the worst recession

since the Great Depression. Given sub-prime mortgages were the primary catalyst for the

collapse of many leading financial institutions, leading to the economic recession, suffice to say,

the industry came under heavy strain, especially in the United States. The inability to make the

revised mortgage, payments forced a huge number of foreclosures, creating excess supply and

dramatic price falls. Meanwhile, with everyone tightening their belts, new construction halted for

both commercial and residential projects, resulting in an even weaker market sentiment.

7

Despite the dismal global scenario, the Indian market was somewhat shielded from the effects, as

the economy as a whole remained more robust than its counterparts. Though private construction

did not accelerate at the same pace as pre-2008, it remained positive. The largest players such as

India bulls, GMR, Larsen & Toubro, DLF, Unitech and Grasim Industries sailed the storm and

emerged relatively unscathed.

OBJECTIVE OF RESEARCH:

To know about the demand of budget housing,

To segment the target market on the basis of income,

To figure out the future perspective of developments in the specified area.

Methodology Used:

I have tried my best to follow proper method for data collection, field work carried out, analysis

and interpretation done.

Any scientific research starts with identifying & defining the problem and the same is true about

the study. The study is aimed at the knowing the market size. The project work will be based on

the primary data obtained by market survey.

Market Survey

Sample size 300

8

Sample nature Convenience

Marketing research method Quantitative marketing research

Survey type Personal interview through

Questionnaire

Areas Visited:

10. Tala

11. Dhan tala gujran

12. Dhan tala meena

13. Chandwaji

14. Modinagar

15. Muradnagar

16. Neemrana

17. Behror

18. Kotputli

Findings:

The concept of budget housing is appreciated by everyone.

The demand of low price flat is in peek.

VBHC does not have good Brand Name in the North Indian market.

Tala

9

1. There was lack of medical facilities and college in this village. People of this village

had to travel 13 km to avail any medical facilities and more than that for colleges.

Medical facility was the most important issue for the people of the village.

2. There was a lack of land available with people of this village. They showed interested

to buy flats if flats would be available near their village.

3. There is no water problem in the village.

4. Village was well connected to the Delhi-Jaipur highway through road transport.

5. People from other villages and Jaipur also come to this village for visiting the famous

Dargah and were also interested in buying flats.

Dhan tala gujran:

1. There was lack of medical facilities and college in this village. People of the village had to go

15km to avail any medical facility and more than that for college. Medical facility was the

most important issue for the people of the village.

2. They had the electricity issues where they use to get electricity for 6 hours a day and there

were poor lighting facilities for nights.

3. The people living in this village had their own house and their own land. They built houses for

themselves in their own land when required.

4. There was no water problem in this village.

5. Village was well connected to the Delhi-Jaipur highway and NH11 through road transport.

Dhan tala mena

10

1. There was lack of medical facilities and college in this village. People of the village had to go

15km to avail any medical facility and more than that for college. Medical facilities were the

most important issue for the people of the village.

2. They had the electricity issues where they use to get electricity for 6 hours a day and there

were poor lighting facilities for nights.

3. People had another major problem here as the Wild animals come to the village at night and

attack people and their pets because of which people were ready to buy flats if security is

provided.

4. There people were also facing water related problems.

5. Village was well connected to the Delhi-Jaipur highway and NH11 through road transport.

Chandwaji

The people of Chandwaji were ready to buy flats if they would be built within 5 km radius of

Chadwaji. They are not interested buy flats in Dhantala because of the following reasons:

1. Dhantala is less developed then Chandwaji and is away from highway.

2. Due to the problem of electricity in Dhantala.

3. Due to lack of facilities like hospital and College.

4. People already have their own houses in their own village so they are not willing to shift

from one village to another.

Existing Infrastructure in Chanwaji:

1 RIICO Office and Industrial Area near Tala Turn.

2 Till 5th Standard there is a school in Dhan Tala Dekla Village and till 10th standard

within 1Km

11

3 Cement factory in Kotputli, Rajasthan

4 Jaipur Nagar Nigam and Science city near river in Achrol

5 Shayam Vidya Peeth School and College

6 Education Valley in Achrol/Shapura

7 Many dealers in the nearby places are buying land, dividing it into multiple plots and

selling then, but none of them are constructing flats on the land.

8 Vinayak Property (8058311414) and Vijay Group- Selling plots near Tala Village

Future Development in Chandwaji:

Government has approves a hospital near Dargah in Tala village but the work has not started

since last few years

1 Keshav Nandan and Aryan College near Chadwaji

2 Talawas Rajput - Building College

3 Aditya Group - Alisha Nagar

Modinagar:

Modinagar is a municipal board in Ghaziabad district in Uttar Pradesh. It is situated on

Delhi – Meerut highway (NH– 58) and is 57 Km from central Delhi. It is an education

hub. It has around 30 colleges. It also offers many hospitals, factories and shopping

complex etc. To name a few: Dayawati Modi Public School, Modi Science & commerce

Inter College, Modi Institute of Engineering and Technology, Multani Mal Modi Post

graduate Degree College, Center for Management Development (C.M.D), SRM

University, NCR Campus, E.S.I. Hospital, Sarvodya Hospital etc.

Based on the analysis of demand in Murad Nagar and Modi Nagar the company presumes

that they should do the project there. The company should start the project “B/w

Modinagar & Murad Nagar” or on the “road connecting NH58 & NH24 (Near Ordinance

12

Factory)”. As these places are near highway and land is available in abundance. The

colleges and schools are also nearby.

Muradnagar:

Murad Nagar is situated on Delhi – Meerut highway (NH – 58). It is around 48Km from

central Delhi. It is being surrounded by more than 50 villages. The city's central part is

Ordinance Factory Muradnagar.

Murad Nagar has major leading Colleges, Schools, Banks etc. To name a few: Ordinance

Factory Murad Nagar, KIET - An engineering college, KPT Degree College, ITS-Dental &

Medical College , ITS-Pharma College, K N Inter College, Jan Gan Man Public School, Kushal

Pal Tyagi degree college, Kendriya Vidhyalya, Murad Nagar Railway Station, Gurh Mandi

(Famous Place), Branch of Central Power Research Institute (CPRI) and many other.

Neemrana:

Neemrana, a town in District Alwar, Rajasthan, is situated at a distance of about 122 kms from

New Delhi. Neemrana is known for its grand fort that stands on the Jaipur – Delhi National

Highway (NH – 8).

The area is fast developing into an Industrial hub. Rajasthan government, through Rajasthan

Industrial Cooperation (RIICO) has developed industrial zones in various stages in Neemrana,

Alwar district in the past several years. Apart from the usual industrial areas, the Export

Promotion Industrial Park (EPIP) and the Japanese Zone in Majarkanth is particularly

noteworthy. Many eminent companies from India and abroad have set up their units in these

industrial areas and many new industries are coming that are not only adding a new dimension to

13

the industrial progress of Rajasthan but also creating new employment opportunities. Popular

companies in Neemrana are:

Terry Plus

Parle G Biscuit

Ginni International

Prarna Syntex

M.V. Cotspin

Electrolux Kelvinator

Roaches Breaweries

Sesame Food

Behror:

Behror, a tehsil in District Alwar, Rajasthan, is situated at a distance of about 135 kms from New

Delhi. Behror is midway between Delhi and Jaipur.

Behror has been an industrial place since the early 90's; the industrial area is known as RIICO

(Rajasthan State Industrial Development and Investment Corporation Limited) Industrial area.

The industries set up are Cement Production Plants, pharmaceutical companies and plywood

companies.

G. S. Pharmbutor Pvt. Ltd.

Green Ply Industries

RETER

14

Kotpuli:

It is situated on the NH-8 at a distance of 165 km South from Delhi and 106 km North from

Jaipur.

The main landmarks of Kotputli include Asia's 2nd largest Cement plant Ultra tech Cement of

Aditya Birla Group, B.D.M. Government Hospital, Sardar Senior Secondary School, Lal

Bahadur Shastri P.G. College etc. Kotputli is also famous for its fresh and good quality of

vegetables. Kotpulti is now emerging as Educational center, with many B.Ed Colleges, Dental

College, Law College, good schools and some good Degree colleges. Kotputli is also known for

its rich cultural diversity.

Conclusion

15

VBHC has huge market potential in these areas as responders were very keen in buying budget

houses. VBHC will get the benefit of first mover in these areas as there is no other company with

budget houses that have their presence in these areas except Neemrana.

VBHC should go for these markets to increase their strong presence in the market.

Recommendation:

16

Target market is potential market, so there should be no further delay in starting project.

VBHC should build their brand name in north India as business opportunity is high.

On the basis of survey analysi, VBHC should focus on three or four flooring building; the

demand of them is high.

On the top, company should focus on Neemrana and Behror projects, we are already late.

Bibliograghy

Primary source of data based on survey

Secondary source of data based on internet

Some other sources are interviews, discussion.

ANNEXURES

17

MURAD NAGAR AND MODI NAGAR RESEARCH REPORT

EXECUTIVE SUMMARY:

This report provides an analysis and evaluation of the demand of Budget Housing in Murad

Nagar and Modinagar which are 9 Km apart from each other. Both of them are situated on Delhi

– Meerut highway (NH – 58).

We have conducted survey in different locations in Murad Nagar, Modinagar and few villages

nearby. This report includes the preferences of the people for the location, Budget and Size of

different types of houses. It also includes the information about the existing infrastructure and

the future projects coming in nearby locations.



To know the income group of people residing,

To figure out preferred locations for the project,

To figure out the future perspective of developments in that area.

Findings and Analysis:

Overview of Murad Nagar

Population:- Around 1.5 lakh

Murad Nagar is situated on Delhi – Meerut highway (NH – 58). It is around 48Km far from

central Delhi. It is being surrounded by more than 50 villages. The city's central part is Ordnance

Factory Muradnagar.

Murad Nagar has major leading colleges, Schools, Banks etc. Few of them are Ordnance Factory

Murad Nagar, KIET - An engineering college, KPT Degree College, ITS-Dental & Medical

College , ITS-Pharma College, K N Inter College, Jan Gan Man Public School, KushalPal Tyagi

18

degree college, Kendriya Vidhyalya, Murad Nagar Railway Station, Very famous Gurh Mandi,

Branch of Central Power Research Institute (CPRI) and many other..

Overview of Modi Nagar

Population:- 2.5 lakh

Modinagar is a municipal board in Ghaziabad district in Uttar Pradesh. It is situated on Delhi –

Meerut highway (NH– 58) and is 57Km far from central Delhi. It is a education hub. It has

around 30 colleges. It also has many hospitals, factories and shopping complex etc. Some of

them are Dayawati Modi Public School, Modi Science & commerce Inter College, Modi Institute

of Engineering and Technology, Multani Mal Modi Post graduate Degree College, Center for

Management Development (C.M.D), SRM University, NCR Campus, E.S.I. Hospital, Sarvodya

Hospital etc.

19

96%

4%

Interested In Buying in Murad Nagar

YesNo

77%

23%Interested In Buying in Modi Nagar

YesNo

20

Preferred Size of house in Murad Nagar0%

10%

20%

30%

40%

50%

60%

70%

5%

62%

33% 1 Bhk2 Bhk3 Bhk

21

Preferred Size of house in Modi Nagar0%

10%

20%

30%

40%

50%

60%

24%

56%

20%1 Bhk2 Bhk3 Bhk

Preferrence of location for the project:

22

23

B/w Modi Nagar & Murad Nagar22.58%Near Highway in Modinagar19.35%

Niwadi Road9.67%Near Krishna Institute Of Engineering and Technology8.87%

Road conecting NH58 & NH24 (Near Ordnance Factory) Factory)

6.04%Near Highway in Murad Nagar5.64%Near Bus stand in Modinagar5.24%

Rawli Road5.24%Jalalpur Road3.63%

Near Modi Park2.41%b/w railway line and Highway in Modinagar2.01%

Duhai1.61%hapur road1.61%

B/w Modingr & Meerut1.20%kadrabad1.20%

Near Modi Factory1.20%Phaprana Road0.80%

Near Murad Nagar Bus Stand0.80%Pipe line road0.80%

0 to 5K

5K to 10k

10K to 15K

15K to 20K

20K to 25K

25K to 30K

30K to 35K

35K to 40K

Above 40K0%

10%

20%

30%

40%

50%

9%

44%

23%

13%

3% 3% 2% 1% 2%

Breakup of individual Income in Murad Nagar

Income

0 to 5K

5K to 10k

10K to 15K

15K to 20K

20K to 25K

25K to 30K

30K to 35K

35K to 40K

Above 40K0%

5%

10%

15%

20%

25%

30%

5%

26%

21%

16%

8% 7%5% 6% 7%

Breakup of Individual Income in Modi Nagar

Income

24

0 to 5K

5K to 10k

10K to 15K

15K to 20K

20K to 25K

25K to 30K

30K to 35K

35K to 40K

Above 40K

0%5%

10%15%20%25%30%35%

6%

27%23%

29%

2% 4% 2% 4% 3%

Breakup of family Income in Murad Nagar

Income

0 to 5K

5K to 10k

10K to 15K

15K to 20K

20K to 25K

25K to 30K

30K to 35K

35K to 40K

Above 40K0%

5%

10%

15%

20%

25%

2%

19% 18%16%

9%7% 7%

5%

19%

Breakup of family Income in Modi Nagar

Income

25

SWOT ANALYSIS:

Strength

Land available in abundance in nearby

location,

Availability of water is good due to Ganges

Canal flow nearby,

First mover advantage,

Good transport facilities through road and

rail,

Education, Hospitals, Banks etc available in

abundance,

Workers easily available due to loss of jobs

in factories that has been closed recently

Weakness

Land prices already hiked,

Only 16 hours of electricity,

90% of the people already have

their own houses,

Reluctance to live in Multi

Stories,

People have already made

investment in Indrapuram and

Ghaziabad.

Opportunity

Can purchase land Near Duhai where project

of Eastern Peripheral Expressway is

approved,

Can purchase land on main highway in Modi

Nagar, Murad Nagar and Duhai which are

the proposed stations of Rapid Rail Transit

System which is expected to be completed

by 2006,

Threat

Living culture of people - As

they want the land and roof of

their own,

The future projects were

proposed by Mayawati

government, they might not be

continued by the new

government,

26

Can purchase land on Road connecting

NH58 & NH24 (Near Ordnance Factory)

Factory), as land is available there at cheaper

prices and the place is also near main

highway.

Chances of having problem in

payment from customer because

lack of fixed monthly income of

local residence.

Notes:

A Rapid Rail Transit System is the journey from Anand Vihar(Delhi) to Begumpul

(Merrut). Which will help to reach the Capital from Merrut in less than 50 minutes.

Murad Nagar, Modi Nagar and Duhai are among its 17 proposed stations. This project is

expected to be completed by 2016,

“Eastern Peripheral Expressway” is a proposed road which will bypass Delhi on eastern

side. The project involves construction of a six-lane expressway.. It will also linked to

NH-58 near Duhai. Which is 9 Km far from Murad Nagar. Areas covered are

Sonipat, Faridabad (Haryana), Baghpat, Ghaziabad, Gautam Budh Nagar (UP) On

intersections with NH-1, NH-2, NH-24, NH-58, NH-91, SH-57, Hindon Expressway,

Yamuna Expressway,

Development of Transport Nagar at Baghpat road, Meerut,

People of these locations have already purchased houses in Inrapuram, Ghaziabad and

Delhi

90% of the people in both Murad Nagar and Modi Nagar have their self owned houses,

There is no degree college for girls in Murad Nagar so all the girls go to Modi Nagar for

studies,

There is no good hospital in Murad Nagar. People of Murad Nagar go to Modi Nagar or

Ghaziabad for better treatment,

Murad Nagar have many handloom factories and a major part of population work in those

factories,

27

Lot of factories in Modi Nagar have been closed due to which a large amount of

population of Modi Nagar go to work in Delhi and Ghaziabad,

Murad Nagar and Modi Nagar get electricity for approximately 16 hours,

They prefer low rise apartments maximum of 4 floors,

Till now there is no real estate project in both Murad Nagar and Modi Nagar,

Suraj city and other Multi Stories apartments is already present on Phaprana road, Modi

Nagar, which is built by local dealers,

People of Modi Nagar do not prefer to buy flats cross the railway line because the railway

portal is very busy.

Recommendations:

Based on the analysis of demand in Murad Nagar and Modi Nagar we think that we should do

the project there. We should start the project “B/w Modinagar & Murad Nagar” or on the “road

connecting NH58 & NH24 (Near Ordnance Factory)”. As these places are near highway and

land is available in abundance. The colleges and schools are also nearby.

NEEMRANA/BEHROR/KOTPUTTLI RESEARCH REPORT

EXECUTIVE SUMMARY:

This report provides an analysis and evaluation of the demand of Budget Housing in Neemrana,

Behror and Kotputtli which are situated on Delhi – Jaipur highway (NH – 8).

We have conducted survey in different locations in Neemrana, Behror and Kotputtli. This report

includes the preferences of the people, of the location of the house, Size of the house, Budget of

28

the house. It also includes the information about the existing infrastructure and the future

projects coming in there and nearby locations.



To know the income group of people residing,

To figure out the future perspective of developments in that area.

Findings and Analysis:

Overview of Neemrana

Population: - Around 2.5 lakh

Neemrana, a town in District Alwar, Rajasthan, is situated at a distance of about 122 kms from

New Delhi. Neemrana is known for its grand fort that stands on the Jaipur – Delhi national

highway (NH – 8).

The area is fast developing into an Industrial hub. Rajasthan government, through Rajasthan

Industrial Cooperation (RIICO), has developed industrial zones in various stages in Neemrana in

Alwar district in the past several years. Apart from the usual industrial areas, the Export

Promotion Industrial Park (EPIP) and the Japanese Zone in Majarkanth is particularly

noteworthy. Many eminent companies from India and abroad have set up their units in these

industrial areas and many more new industries are arriving which is not only adding a new

dimension to the industrial progress of Rajasthan but also creating new employment

opportunities. Popular companies in Neemrana are:

Terry Plus

Parle G Biscuit

Ginni International

Prarna Syntex

M.V. Cotspin

29

Electrolux Kelvinator

Roaches Breaweries

Sesame Food

79%

21%Interested In Buying In Neemrana

YesNo

30

Preferred Size of house in Neemrana0%

10%

20%

30%

40%

50%

60%

70%

14%

66%

21%

1 Bhk2 Bhk3 Bhk

31

0 to 5K

5K to 10k

10K to 15K

15K to 20K

20K to 25K

25K to 30K

30K to 35K

35K to 40K

Above 40K0%

5%

10%

15%

20%

25%

30%

5%

11%

25% 25%

5%

14%

0%

11%

5%

Breakup of individual Income in Neemrana

Income

32

0 to 5K

5K to 10k

10K to 15K

15K to 20K

20K to 25K

25K to 30K

30K to 35K

35K to 40K

Above 40K0%

5%

10%

15%

20%

25%

3%

22% 20% 20%

7% 6%3% 4%

14%

Breakup of family Income in Neemrana

Income

SWOT ANALYSIS OF NEEMRANA

Strength

Good transport facilities through

National Highway,

Education, Hospitals, Banks etc

available in abundance,

Already developed area,

First movers advantage as a budget

Weakness

90% of the people already have their

own houses,

People have already made investment

in other projects in Neemrana itself.

33

housing,

Demand of low pricing flats is high.

People are aware and ready to buy

flats.

Opportunity

Demand is very high, can go for

many other projects as well.

Threat

Many projects are already there.

Overview of Behror

Population:- 26000(approx)

Behror, a tehsil in District Alwar, Rajasthan, is situated at a distance of about 135 kms from New

Delhi. Behror is midway between Delhi and Jaipur.

Behror has been industrial since the early 90's; the industrial area is known as RIICO (Rajasthan

State Industrial Development and Investment Corporation Limited) Industrial area. The

industries set up are Cement Production Plants, pharmaceutical companies and plywood

companies.

G. S. Pharmbutor Pvt. Ltd.

Green Ply Industries

34

RETER

38%

62%

Interested In Buying In Behror

YesNo

35

Preferred Size of house in Behror0%5%

10%15%20%25%30%35%40%45%50%

26%

47%

27%1 Bhk2 Bhk3 Bhk

0 to 5K

5K to 10k

10K to 15K

15K to 20K

20K to 25K

25K to 30K

30K to 35K

35K to 40K

Above 40K0%5%

10%15%20%25%30%35%40%

5%

35%

19%14%

11%

2%6%

2%6%

Breakup of individual Income in Behror

Income

36

0 to 5K

5K to 10k

10K to 15K

15K to 20K

20K to 25K

25K to 30K

30K to 35K

35K to 40K

Above 40K0%

5%

10%

15%

20%

25%

3%

22% 20% 20%

7% 6%3% 4%

14%

Breakup of family Income in Behror

Income

SWOT ANALYSIS

Strength

Location is good on state highway,



Weakness

Higher % of the people already have

their own houses,

Reluctance to live in Multi Stories,

37

road,


available in abundance.

Opportunity

No such project is there in kotputli,

so VBHC has great opportunity to

capture potential market.

Threat

Living culture of people - As they want

the land and roof of their own.

Overview of Kotputli

Population: -

It is situated on the NH-8 at a distance of 165 km south from Delhi and 106 km north from

Jaipur.

The main landmarks of Kotputli include Asia's 2nd largest cement plant Ultra tech Cement of

Aditya Birla Group, B.D.M. Government Hospital, Sardar Senior Secondary School, Lal

Bahadur Shastri P.G. College etc. Kotputli is also famous for its fresh and good quality of

vegetables. Kotpulti is now emerging as Educational center, with many BEd colleges, Dental

college, Law college, good schools and some good Degree colleges. Kotputli is also known for

its rich cultural diversity.

38

60%

40%

Interested In Buying in Kotputli

YesNo

39

Preferred Size of house in Kotputli0%

10%

20%

30%

40%

50%

60%

70%

80%

22%

74%

4%

1 Bhk2 Bhk3 Bhk

40

0 to 5K

5K to 10k

10K to 15K

15K to 20K

20K to 25K

25K to 30K

30K to 35K

35K to 40K

Above 40K0%

5%

10%

15%

20%

25%

30%

7%

28%

13%

7%

15%11%

4%7%

9%

Breakup of individual Income in Kotputli

Income

0 to 5K

5K to 10k

10K to 15K

15K to 20K

20K to 25K

25K to 30K

30K to 35K

35K to 40K

Above 40K0%

5%

10%

15%

20%

25%

3%

22% 20% 20%

7% 6%3% 4%

14%

Breakup of family Income in Kotputli

Income

41

SWOT ANALYSIS:

Strength

Good location as on highway,



national highway,


available in abundance.

Weakness

Land prices already hiked,

90% of the people already have their

own houses,

Reluctance to live in Multi Stories,

Opportunity

No such project is there in kotputli, so

VBHC has great opportunity to

capture potential market.

Threat

Living culture of people - As they

want the land and roof of their own,

TALA REPORT

EXECUTIVE SUMMARY

This report provides an analysis and evaluation of the demand of flats in project site near Tala village which is 37Km from Jaipur city.

Conducted survey in 6 Villages near the site, Amity University, N.I.M.S University and analyzed the demand, income, preference of size of house, budget, and occupation of people living near the project site. We have also analyzed the existing infrastructure and the future projects coming in nearby locations.

OBJECTIVE OF RESEARCH


42

To know the income group of people residing

GENERAL OVERVIEW OF TALA VILLAGE

Tala Village comes in Jamwa Ramgarh Mandal in Jaipur District in Rajasthan. Tala is 18.4 km distance from its Mandal Main Town Jamwa Ramgarh. It’s 7 KM off NH-8(Jaipur-Delhi highway).

Behlor , Bhanpura Kalla , Birasana , Bobari , Booj , Dhamsya , ... . are the villages along with this village in the same Jamwa Ramgarh Mandal.

Near By Villages of this Village with distance are Rajpurwastala(2.2 k.m.), Bilod(2.7 k.m.), Jaichandpura(4.5 k.m.) ,Todameena(5.8 k.m.) ,Mathasoola(6.9 k.m.). Near By towns are Jamwa Ramgarh(18.4 k.m.) ,Shahpura(24.4 k.m.) ,Amber(26.4 k.m.) ,Viratnagar(30.8 k.m.)

Schools in Tala

Akshay sec. schoot, Tala Govt. Primary School, TALA

Banks Near Tala Village

State Bank of Bikaner And Jaipur, Jamwa Ramgarh

State Bank of Bikaner And Jaipur, Raisar

Bank of Baroda, Sitapura Industrial Area

FINDINGS OF MARKET RESEARCH

Amity Business school and NIMS:

43

In amity business school and NIMS we meet Registrar Brig. K.P. Singh and Dr. K P Singh respectively.Both institutes have got its own hostel for students as well as faculty quarters. Faculty members are transient and stay there for 2-5 years, after getting better opportunities near to city they change their job. Even student stay in College for a period of 2-5 years based on type of course they are joining and then shift to their home town or place where they get employment. Few students stay outside the college campus in chandwazi in rented flats (Paying rent of 1500-2000Rs) and were interested in taking flats on rent in chandwazi, not off NH-8.

All faculty members and students didn’t show interest in buying flat in Tala village due to following reason:

- It’s 7Km inside from the highway, and around 37KM from Jaipur city- All faculties and students are transient- Having religious problem in tala Village

Dantala gajran Village:

S/No

Name:Phone Numb:

Monthly family Income:

Occupation:

Interested for

Buying:

Budget:

(Lakhs)

Current Residence

:

Size Preferred

:

Preferred location:

1Ramnarayan NA

15,000

shop/farming No - own 3bhk

dankla road, dantala

2 Sampath9928996883

8,000 Farmer Yes 5 own 2bhk

Dantala road, dantala

3 Raju NA

10,000 Farmer yes 6 own 2bhk


4 Brijesh NA shop keeper no 2.5 own 2bhk Dantala

44

7,000 road, dantala

5 Ram Singh9649498141

3,000 Farmer yes 4 0wn 2bhk jaipur city

6 Seta ram NA

3,000 Farmer no NA own 3bhk


7 madanlal NA

2,000 Farmer yes NA own 3bhk


8 Baluram9555915241

25,000 Army No NA own 3bhk


9Bhagwan Singh

9660138450 NA unemployed No NA own 3bhk


10Prahlad meena NA

6,000

sales tax mine Yes 4 own 2bhk


11 Gopal8696200893

4,000 Farmer no NA own 3bhk Jaipur

12 Babulal ji9983362923

10,000 Farmer yes 4 0wn 1bhk


13Radhey Shyam

9799592643

5,000 shop keeper yes 4 own 1bhk


45

25%

25%

33%

17%


0-30003001-60006001-10000above 10000

Note:-

1) Having population of 2500, out of which around 50 people work in Riico Kukas industrial area and around 90% of population is dependent upon agriculture.

2) There are 3 Buses from this village in morning at a frequency of 30min which goes to Jaipur. Other mode of transportation is jeep which goes to Tala village and from there they can get buses running to Jaipur.

46

3) More people were interested in buying flats in case we provide medical facility in the campus as there is lack of medical clinic in the village and for any type of treatment the nearest available hospital is at a

4) Power supply is only for 6-7Hrs5) All of them have their own house and their own land. They built houses for themselves in their own land

when required.6) Water is available at a depth of 100feet.

Findings from Dantala Mena Village

S/No: Name:Phone Numb:


Occupation:Interested

for Buying:

Budget: (Lakhs)

Current Residence:

Size Preferred:

Preferred location:

1 Ram ji 8003669471 1500 farmer yes 2.5 own 1bhkDantala road, dhantala

2 Radha kishan 9783546720 1500 student yes 2.5 own 1bhkDantala road, dhantala

3 Ram kishan NA 20000 farming yes 2.5 own 3bhkDantala road, dhantala

4 Krishna 9983805197 3000 shop keeper yes 3 own 1bhkDantala road, dhantala

5 Ramavtar NA 3000 farmer yes 3.5 own 1bhkDantala road, dhantala

6Kamlesh sharma

9587491757 4000 shop keeper yes 5 own 1bhkDantala road, dhantala

7 Ramnath ji 9783220200 10000 farmer No NA own 3bhkDantala road, dhantala

8 chaj bhuj ji NA 10000 farmer No NA own 3bhk Dantala road,

47

dhantala

9Kaluram gujjar

8107847644 5000 farmer No NA own 3bhkDantala road, dhantala

44%

22%

22%

11%


0-30003001-60006001-10000above 10000

48

Note:

1. Having population of 1200.3. Power supply is only for 6-7Hrs4. Wild animals come to the village at night and attack people and their pets because of which people were

ready to buy flats if security is provided5. Water level is very low because of which people were interested in buying flats in Dantala Gajran

village.

Findings from Tala Village:


Monthly family

Income:Occupation:

Interested for

Buying:

Budget: (Lakhs)

Current Residence:

Size Preferred

:

Preferred location:

1 Rehman9983063270

NAproperty dealer

yes 6 own 3bhkDantala road

2 Mahindra9666013746

15000 cement shop yes 10 own 2bhkDantala road

3 Abdul9680260822

NA painting No NA own NADantala road

4 Lakeer NA 2000 driver yes 3.5 own 2bhkDantala road

5 Muna khan9810381512

30000 contractor yes 5 own 2bhkDantala road

6 liyakat ali9680078163

20000 handicraft yes 4 own 2bhkDantala road

7Ishak khan Shek

9799277168

7500 mechanic yes 5 own 1bhkDantala road

8 Irfan khan NA 10000 shop keeper no NA own NADantala road

9 Latif khan9828818042

NA contractor no NA own 1bhkDantala road

10 Ashfak9799247620

10000 fabrication no NA own NADantala road

11Hanuman shayere

9829437892

7000 g. store yes 8 own 3bhkDantala road

12 Amit9929689036

8000garment shop


13 Mohsin khan7737865554

60000medical store


49

14 mhd. Sahil NA 10000 painter yes 1 own 2bhkDantala road

15 Kasam khan8823912706

8000 shopkeeper no NA own NADantala road

16 Babulal9929689031

7000 farmer yes 4 own 3bhkDantala road

17 Papu khan9950165326

12500property dealer


18 Yameen9829090006

10000 tailer yes 3.5 own 3bhkDantala road

19 Narender9829077427

4000 electrician yes 4 own 3bhkDantala road

20 C M sharma9351950225

NAgarment shop

yes 2 rent 2bhkDantala road

21 sarib sheik9983469215

3000building material


50

12% 6%

53%

29%


0-30003001-60006001-10000above 10000

Note:

1. Having population of 20000.2. Because of the community problem people from this village was not ready to buy in some other

village.3. Water level is easily available.4. People from other villages and Jaipur come to this village for visiting famous Dargah. So only this

community people from outside this village shown interest in buying small flats of 1 room.

51

Findings from chandwaji Village:



Occupation:Interested for

Buying:

1 Muneer 9680260916 4000 Labour NO

2Dr. Ramakant Swami

9829829734 50,000 Doctor NO

3 M.L. Sharma 9001477758 5000 Shop/Farmer NO4 Gopal Nath NA 7000 Farmer NO5 Rajender 9799527537 7000 Shop/Farmer NO6 Shravan 9782027950 9000 Shop NO7 M.K. Arora 9001477621 9500 Shop/Farmer NO8 Naveen 9829363718 8000 Shop/Farmer NO9 Ramji Lal 9829030640 15000 Property NO10 Phoolchand 9636378863 7000 Dhabha NO11 Dhumilal 9799527227 NA Unemployed NO12 Kailash 9829567184 NA Unemployed NO13 phoolchand 9671359017 NA Painter NO

14Shambo Dayal Kambli

9829453146 NA Shop/Farmer NO

15 Sushil Ahuja 9828857421 10,000 Painter NO16 Harpal 9875132840 12000 Shop NO17 Lakeer 9829594184 11000 Farmer NO18 mer 9414643670 4000 Shop/Farmer NO19 Ahmed 9414643671 9000 Painter NO20 Rajesh 9784231068 12000 Shop NO21 sanjay Sharma 9929791616 8000 Farmer NO22 Sardar singh Gujar 9828671319 4000 Shop/Farmer NO23 Dara Singh 8875619844 30000 Painter NO24 Govind Ram NA 4500 Shop NO

52

25%

45%

30%


0-30003001-60006001-10000above 10000

Other Findings:

The people of Chandwaji were ready to buy flats if they would be built within 5 km radius of Chadwaji. They are not interested buy flats in Dhantala because of the following reasons:

1. Having population of 20000-22000.2. Chandwazi is located on NH-8 and people staying here was not interested in buying flats 8 Km

away from highway.

Opinion of Property Dealers for Tala:

NAME: Rehman

LOCATION: Tala Village

53

MOBILE NO. : 9983063270

1. People from Jaipur and nearby areas are interested in buying land for investment purpose in and around tala.

2. Preferred budget for buying flat of 2-3BHK is 3-5Lakh. 3. People of TALA will not show interest in buying flats as they need large space for storing

their crops.4. Transportation is a concern for people.

NAME: Mohd. Ishaaq

LOCATION: Jaipur

MOBILE NO.: 09314512996

1. Demand is very less for tala.2. Query comes for buying land for the purpose of agriculture.3. Lack of facilities like hospital, transportation, electricity etc is main reason behind people

having not interest in buying property in tala.

NAME: Pappu khan

LOCATION: Tala Village

MOBILE NO.: 9950165326

1. Frequent demands are there for Land.2. People will be interested in buying 2bhk and 3bhk flats in the budget of 3-4 Lakh .3. Because of Amity and NIMS University people can buy flats for purpose of hostel.

Summary of Market research:

1) Even though people shown interest in buying flat but their family income was very less 10-18K/Mnth.

2) Budget for buying different type of flats 1bhk, 2bhk, 3bhk was 2Lacs, 4lacs and 6lacs respectively.

3) All villages near to the site in the circle of 8-10Km was developed based on different caste and villagers were not showing their interest for buying flat in other village due to difference in caste.

54

4) Villagers showed their interest in buying flats in the project which will be done in their village only because of the fact also that their farming land was near to their village.

5) Institutes didn’t shown their interest in buying flat in our project because of the fact that its 40 KM in the outskirt of the city where there is not as such development in terms of School, college, Hospital, and living standard and 95% of this population is transient.

Recommendation:

Based on demand of individual villages and casteism problem either we should not do project there or if it’s feasible for us we can do small-small projects of 20-30Flats for each villages.

55

vbhc

Real Estate