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THE CHATTER

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* Jim Brooks from Velti Plc

What is ?

o Mobile Advertisingo Mobile Advertising

o Mobile Analytics

o Mobile Marketing

• Mobile Sites

• Mobile Applications

• Mobile CRM

“A baby is a loud noise at one end and no sense of

responsibility at the other.” Ronald Knox

“I had nothing to offer anybody except

my own confusion.”Jack Kerouac

“If you start

to take

Vienna, take Vienna, take

Vienna.”Napoleon Bonaparte

Probably the most compelling mobile

service in the world (of retail)...

• Launched in 2004

• Annual uptake of 60% new users provided with a real multi channel experience

• Enabling an extra sales channel – conversion rate of 55% reservations to

collections

• Argos reminder notifications has added to another 15% of conversions to

A few interesting FACTS

Argos’ mobile channel delivered • Argos reminder notifications has added to another 15% of conversions to

reservations

• 250,000 customer initiated messages per month - total of 2.5millon messages per

month

• All Argos channels sent 30 million mobile customer notifications in 2009 – which

represents 120% annual growth

• Text & Reserve interactive channel resulted in £20m worth of reservations in 2009

• 6 million members within the service – 4 million of those are OPTED IN for

Argos marketing activities

Argos’ mobile channel delivered over £70 million worth of

incremental revenue in 2009

Everybody needs to start somewhere…