vendor guideline...vendor guideline at the core of university of the ozarks’ communications...

VENDORGUIDELINE

At the core of University of the Ozarks’ communications strategy is our brand identity,which is inspired by a mission of helping students reach their full potential personally, professionally and spiritually.

The key visual representation of this identity is our University logo. Understanding and carefully managing this important asset is critical to the overall success of our University’s ability to effectively maintain our positive image and leadership position as an outstanding educational institution.

The University of the Ozarks logo identity represents a proud tradition of excellence and trailblazing in higher education. The design of the brand mark connotes strength, heritage, progress and exploration. The distinctive trio of “arches” in the mark are inspired by the windows of our very own Munger-Wilson Memorial Chapel, but they also symbolize core values of self-discovery, spirituality and regional pride.

Taken as a whole, our brand identity, through name, architecture and color is an expression of where we have come from, who we are and our future together as a community and an institution of higher education.

Our brand identity is one of our most valuable assets. Consistent and proper use of our University identity will help differentiate and strengthen our position as an outstanding academic institution.

The Purpose of STANDARDS & GUIDELINES

COLOR PALETTE

SECONDARY

PRIMARY WHITEPRINT

CMYK c.0 m.0 y.0 k.0

DIGITAL

RGB r.255 g.255 b.255

Hexadecimal #FFFFFF

PURPLEPRINT

CMYK c.73 m.93 y.27 k.10

PANTONE

519C

DIGITAL

RGB r.82 g.53 b.93

Hexadecimal #52355d

PANTONE519C

BLACKPRINT

CMYK c.0 m.0 y.0 k.100

PANTONE

Process Black

DIGITAL

RGB r.0 g.0 b.0

Hexadecimal #000000

PANTONEProcess Black

GRAYPRINT

CMYK c.0 m.0 y.0 k.45

PANTONE

Cool Gray 8

DIGITAL

RGB r.136 g.137 b.140

Hexadecimal #88898c

PANTONECool Gray 8

UNIVERSITY LOGO

LOGO COMPONENTS

The logo of University of the Ozarks was evolved to refine and modernize the mark so that it creates positive, lasting impressions. Clean and simple in form, this logo is full of meaning and symbolism representative of our school’s history, belief system, attributes and vision.

When observing our logo, you will note three stacked shapes that were originally inspired by the windows of our University chapel. We feel this graphic is strong and a true representation of our school.

UNIVERSITY SHIELD WORDMARK

PRIMARY

The primary logo is the benchmark of our identity and should be used in most applications. Use these logos when communicating internally or externally with students, partners, parents, faculty and the community.

The vertical logo may be used in applications when the horizontal logo may be too small or not easily readable due to the nature of the application.

These logos can be used in print/digital, embroidery and screen print applications.

SECONDARY

The Clarksville, Arkansas logo was created to provide awareness and clarity on the University’s location outside of our region. It can be used in recruiting or other applications with audiences that may require a geographic reference point.

These logos can only be used in print/digital and screen print applications.

TRUTH AND LIGHTTaken from the third verse of the

Alma Mater.

DOVERepresents the Holy Spirit.

TOWERRepresents Cumberland Hall spire

amidst the rolling hills.

BUILDINGRepresents Munger-Wilson Memorial

Chapel.

BUILDINGRepresents Hurie Hall.

GATERepresents the gate that once stood

at the foot of the steps at the corner of College Avenue and University Street.

UNIVERSITY SEAL

SYMBOLS

The University seal is restricted for premium applications. The seal should be used sparingly and ONLY applied with gold foil unless approved by Marketing.

Usage: communication from the president, registrar, cabinet and board of trustees

COLOR VARIATIONS

F U L L C O L O R / 3 –C O L O R

1 –C O L O R

2 –C O L O R

* Must use this style of logo on white backgrounds with 1-color. Color can be purple, black or gray.

* Use this style of white logo on purple, black or gray backgrounds.

* Use this style of gray logo on purple or black backgrounds.

* Use this style of black logo on white or gray backgrounds.

ATHLETIC LOGO

PRIMARY

The primary logo is the benchmark of our identity and should be used in most applications. Use these logos when communicating our athletic brand through all mediums including print, digital, embroidery and screen printing.

Applications: Everything including uniforms, hats, University apparel, website, banners, athletic communication, etc.Minimum Sizes: Print/Digital- 1” Embroidery- 2”

Supported by University of the Ozarks’ proud tradition of educational excellence and culture of life-enhancing guidance and learning, the athletic department is a natural extension of our

school’s strength, dedication and heritage. Our athletic department has introduced a new graphic identity for our University teams that complements the excellence, drive and competitive spirit

for which our athletes are recognized.

The University of the Ozarks Eagles graphic identity is a visual expression of our school and its athletic programs and is designed to leave a memorable, unique and positive impression.

Our athletic brand identity is one of our most valuable assets. Consistent and proper usage of this identity will help to differentiate and strengthen our position as an outstanding athletic and

academic institution.

ATHLETIC LOGO

The University of the Ozarks Eagles logo was created for departmental communication, recruiting materials and non-uniform applications where it is important to present the University name with the Eagles identity. This logo should also be used when the identity is presented in isolation such as banners, e-mail signatures, etc.

Applications: Any non-uniform application, warm ups, training apparel, banners, e-mail signatures, recruiting materials and University apparel.Minimum Sizes: Print/Digital- 1” Embroidery- 2”

SECONDARY

LOGO COMPONENTS

EAGLE HEADINTERLOCKING UO

The interlocking UO lockup were designed for usage on select signage, banners and apparel applications.

Applications: Any non-uniform application, warm ups, training apparel, banners, e-mail signatures, recruiting materials and University apparel.Minimum Sizes: Print/Digital- 1” Embroidery- 2”

SECONDARY - INTERLOCKING UO

INTERLOCKING UO - VERTICALINTERLOCKING UO - HORIZONTAL

LOGO CLEAR SPACE

The minimum surrounding logo clear space allowed is equal to 50% of the logo height. This applies to all logos.

No written information or graphics should appear within this space.

½ of height

½ of height ½ of height ½ of height

UNACCEPTABLE USES OF LOGO

DO NOT ROTATE

DO NOT USE LOGO ON BACKGROUND WHERE ELEMENTS DISAPPEAR

DO NOT USE ON COMPLEX BACKGROUNDS* Complex backgrounds are defined as written information,

artwork, or complex patterns in fabrics, etc.

DO NOT CROP

DO NOT SCALE OR STRETCH

DO NOT ADD A DROP SHADOW

DO NOT SKEW

DO NOT REMOVE ANY ELEMENTS DO NOT ALTER COLORS

DO NOT USE THIS COLOR VARIATIONAPPLICATION OF 1-COLOR ON WHITE

B R A N D F O N T H E A D I N G & PA R A G R A P H E X A M P L E S

TYPOGRAPHY

UNIVERSITY FONT

Heading TwoHelvetica • Regular • 16-point

HEADING ONEHelvetica-Black-SemiBold • All-CAPS

• Regular • 18-point

Heading ThreeHelvetica-Normal • Regular • 14-point

Heading TwoNihiciptimusa vocciam hordinum etius hora in tum hucestris. Nihiciptimusa vocciam hordinum etius hora in tum hucestris. Nihiciptimusa vocciam hordinum etius hora in tum hucestris. Nihiciptimusa vocciam hordinum etius hora in tum hucestris. Nihiciptimusa vocciam hordinum etius hora in tum hucestris.

Nihiciptimusa vocciam hordinum etius hora in tum hucestris. Nihiciptimusa vocciam hordinum etius hora in tum hucestris. Nihiciptimusa vocciam hordinum etius hora in tum hucestris.

HEADING: Helvetica • Regular • 18-point

BODY: Helvetica-Light • Regular • 9-point

12 ½ pt Line-Height

(*Museo used only by Marketing for print – headers, sub-headers, body content, etc.)

MUSEO SLAB ( 100 - 300 - 500 - 700 - 900 - 1000 )

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

MUSEO SLAB ITALIC ( 100 - 300 - 500 - 700 - 900 - 1000 )


HELVETICA

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789HELVETICA-LIGHT


HELVETICA-NORMAL


HELVETICA-BLACK-SEMIBOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 0123456789

TYPOGRAPHY

ATHLETIC FONT

Heading TwoLiquorstore-Italic • Regular • 22-point

HEADING ONELiquorstore • All-CAPS • Regular • 24-point

HEADING THREEHelvetica • All-CAPS • Regular • 18-point

Heading ThreeArial • Bold • 16-point

HEADING ONEHeading Two

Nihiciptimusa vocciam hordinum etius hora in tum hucestris. Nihiciptimusa vocciam hordinum etius hora in tum hucestris. Nihiciptimusa vocciam hordinum etius hora in tum hucestris. Nihiciptimusa vocciam hordinum etius hora in tum hucestris. Nihiciptimusa vocciam hordinum etius hora in tum hucestris.

Nihiciptimusa vocciam hordinum etius hora in tum hucestris. Nihiciptimusa vocciam hordinum etius hora in tum hucestris. Nihiciptimusa vocciam hordinum etius hora in tum hucestris.

HEADING: Liquorstore • Regular • 24-point

SUB-HEADING: Liquorstore-Italic • Regular • 14-point

BODY: Helvetica-Light • Regular • 9-point

* May also use for the body type: Arial • Regular • 9-point

12 ½ pt Line-Height

B R A N D F O N T H E A D I N G & PA R A G R A P H E X A M P L E S

(*Museo used only by Marketing for print – headers, sub-headers, body content, etc.)

LIQUORSTORE

LIQUORSTORE ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789LIQUORSTORE LIGHT BUZZ

HELVETICA

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789HELVETICA-LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789ARIAL

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

STATIONARY STANDARD ENVELOPES

NUMBER 9 ENVELOPENUMBER 12 ENVELOPE

NUMBER 10 WINDOW ENVELOPEA2 ENVELOPE

RETURN ENVELOPE

BUSINESS CARDS

ADVANCEMENT OFFICE UNIVERSITY OF THE OZARKS 415 N COLLEGE AVE CLARKSVILLE AR 72830-9989

NO POSTAGENECESSARY

IF MAILEDIN THE

UNITED STATES

BUSINESS REPLY MAILFIRST-CLASS MAIL CLARKSVILLE ARPERMIT NO 16

POSTAGE WILL BE PAID BY ADDRESSEE

Artwork for User Defined (4.375" x 5.75")Layout: Envelope.LYTJanuary 19, 2016

Produced by DAZzle, Version 12.2.02(c) 1993-2012, DYMO Endicia, www.Endicia.comAuthorized User, Serial #

IMPORTANT: DO NOT ENLARGE, REDUCE OR MOVE the FIM and barcodes. They are only valid as printed! Special care must be taken to ensure FIM and barcode are actual size AND placed properly on the mail piece to meet both USPS regulations and automation compatibility standards.

STATIONARY

FIRSTNAME LASTNAMETITLE

415 N College Ave Clarksville, AR 72830 O Z A R K S . E D U

479.979.0000 [email protected]







DESK NOTECARDS

LETTERHEAD

FOLDED NOTECARDS

415 N College Ave Clarksville, AR 72830


479.979.0000 479.000.0000 [email protected]

OZARKS.EDU

415 NORTH COLLEGE AVE CLARKSVILLE, ARKANSAS 72830-2880

OZARKS.EDU

415 NORTH COLLEGE AVE CLARKSVILLE, ARKANSAS 72830-2880

POWERPOINT TEMPLATECOVER SLIDEBACKGROUND COLOR:Hexadecimal #52355d

MAIN HEADER SLIDE HEADER FONT:Helvetica BoldBODY TEXT FONT:Helvetica Regular

TITLE SLIDEBACKGROUND COLOR:

Hexadecimal #52355dTITLE FONT

Helvetica Bold

COPY SLIDEHEADER FONT:

Helvetica BoldBODY TEXT FONT:

Helvetica Regular

LOGO PLACEMENT

E-MAIL SIGNATURE AND TEMPLATE

COLOR GRID

COLOR ACCESSIBILITY MATRIX

NOT approved.

Logo ColorBackgroundSolid Purple

BackgroundSolid 45% Gray

BackgroundSolid Black

BackgroundSolid White

BackgroundPurple Shades

Background45% Gray Shades

BackgroundBlack Shades

BackgroundSolid White

APMS519C

A A AA BC D

A BC D

A BC D

A BC D

B45%Gray

B B B B

CBlack

C C C C

DWhite

D D D D

CONTACT INFORMATION

While this guide is designed to address the most frequently used elements of University of the Ozarks’ brand identity, we cannot anticipate every situation. If you have any questions or desire further guidance, please contact:

University of the Ozarks

Office of Marketing 479.979.1433

vendor guideline...vendor guideline at the core of university of the ozarks’ communications...

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