Spiceworks for PartnersVendor Page Management

What is the Spiceworks Community?

• At over 5 million IT pros strong, the Spiceworks Community's is a place here IT professionals (called SpiceHeads) share helpful information and recommendations with one another.

• Plus, experts from tech vendors are there too, answering IT questions and talking shop.

What is a Vendor Page?A Spiceworks Vendor Page is your online HQ to interact with real IT pros who use your stuff, to get to know your potential customers and to build a community around your brand. IT decision makers and channel players can follow your brand in our IT social network, and you can stay in front of them with relevant news and promos.

General Elements

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1. Logo – This image is 200 by 200 pixels and can be updated by going to the Admin Actions >> Edit Page

2. Header Image – This image is 1080 by 280 pixels and can be updated by clicking the “Edit” button next to the Admin Actions menu.

3. Admin Actions – This is a menu only visible to vendor page managers to help administer the vendor page.

4. Tabs – This is the navigational area for the vendor page.

5. Promotional Block – A content block that is only visible on the Activity Tab. Dimensions are 680 by no more than 300 pixels.

6. Talk To – Displays the primary contacts (up to 5) for that brand’s presence. If there are more than 5, the last image will become a “more” option.

7. About – Takes information provided in the (Vendor Page) profile and displays it as an about section.

8. Followers – Will display how many followers your vendor page has.

Header Image

Changing your header image is quite easy.

1. Click the Edit Button on your vendor page

2. Click the Change Image option at the top of the page

3. Upload the image. It should be 1080 by 280 pixels and in JPG or PNG format

4. Note this area doesn’t have a carousel nor is the image able to be hyperlinked

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Edit Page (Admin Actions)The first option under Admin Actions is “Edit Page”. Here you can update your logo, your badge, publish your vendor page, and give a snippet of information about sponsoring a SpiceCorps.

1. The Logo should be at least 200 by 200 pixels

2. The Badge should be at least 80 by 80 pixels; think of this like a Twitter photo

3. If you’re still working on your vendor page, you can unpublish it so users cannot access it

4. SpiceCorps are regional meet-up groups that vendors can host and sponsor

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Vendor Page Dashboard (Admin Actions)These data points are, for the most part, just about your vendor page and not interactions in the rest of the community.1. Follower Activity shows (1) how many new

followers you’ve gained this week and (2) for all time. It also shows you a chart for over time and your latest five followers.

2. Wall Activity shows how many new posts were made this week and by how many different community members.

3. My Community Activity will display all full Partners associated with the vendor page who have posted this week and how many times they have posted.

4. Follower Demographics will show your Followers by Geography, Company Size, Industry, and Device Count. This can be exported to a CSV file.

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Manage Profiles (Admin Actions)Manage Profiles is easy to confuse with managing your user profile but it is really for managing your vendor page’s profile. These are the details that will show up on your “About” section.

1. Most of these fields are self-explanatory.

2. “Create New” creates a new vendor page profile which can be used for localized content. If you are interested in doing this, please let your representative here at Spiceworks know.

Contacts (Manage Profiles)Under each profile, you can designate what contacts are shown on your vendor page’s homepage and who is not.

1. Simply left-click and hold on a person to move them

2. Names above the grey line will be shown on the “Talk To” section

3. Names below the grey line will not be shown on the “Talk To” section

4. Add additional page contacts does not work; please submit these requests to your representative here at Spiceworks.

Tab Types

There are multiple tab types that can be added to a vendor page.1. Vendor Forum – This is generally labeled as “Activity” and is place where

vendor page managers can share content (conversations) with followers. This is the only tab type that must remain unique.

2. Feed – Using this tab type, you can pull data from any valid RSS feed such as a blog.

3. Feature – Previously called the “Overview” tab, this tab has two columns and multiple rows of information.

4. Product – Will pull up to 10 product pages (Ratings & Reviews) associated with your vendor page so users can find them (and rate them!)

5. Video – Coming Soon™

6. Custom – This is a content block tab where practically anything done with HTML can be done with this tab type. This is the only tab type that must be purchased individually and does not come by default with the upgraded vendor page.

Manage Tabs (Manage Profiles)Under each profile, you can manage and sort what tabs are displayed and even set one to be the first viewed by new visitors.

1. You can move a tab by holding (left click) on to the name of the tab and puling it up or down. Note that unpublished tabs cannot be moved to the published tab area until they are published.

2. Name is the (custom) Name given to each tab

3. Visibility shows if a tab is published or not

4. The “Default” tab is the tab new users will visit when going to your vendor page (this is set within the tab’s properties)

5. Tabs that’s row is shaded grey are unpublished tabs

Tab ManagementMost tab management is done by going to the Tabs area within the profiles section and then clicking on the name of the tab you want to manage.

Each Tab Type has different options but you can update the Name of each tab, Publish or Unpublish(called Hidden on the tab) each one, and set a single tab to the “default tab”. Not only published tabs can be selected to be the default tab.

Activity (Vendor Forum) TabThis is like a discussion area for you and those interested in your brand. Post updates here at least once a week to keep your followers in the know.1. This is the Promotional Block; please talk

to your Account Manager here at Spiceworks to get yours updated.

2. While it says “Ask a Question”, you can use this to update your Followers. Every time you add a new conversation, it informs your follows. Try to update this 1 to 3 times a week.

3. This lists previous discussions as well as Partner engagements in the rest of the community.

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Promotional BlockThe promotional block only exists on the Activity Tab. This is an area where you can feature an item to promote to your followers and others who visit your vendor page.

1. The dimensions of this are 680 by no more than 300 pixels (but the height can be less than that if you like).

2. A “Content Block” is only accessible to the Site Administrators due to the nature of it; it is a full-HTML area. Your Account Manager can assist you with updating this.

Feed TabThis pulls data from RSS Feeds and displays it on the tab.1. You can have multiple RSS

feeds per tab. Note it must be a valid RSS feed.

2. You can “Enable Feed Sharing” which will cause a new conversation to be made on your Activity Tab any time it finds a new RSS feature/post. Generally recommending keeping this off.

3. Our system generally looks ever few hours to see if you have an updates.

Feature TabInformation is displayed in two columns and multiple rows.

1. There is no limit on how many rows you can have.

2. Each item can have a hyperlink which will be accessible via the title and image. We suggest using trackers when you can.

3. We have stock images you can use but recommend using your own to theme and draw attention to it.

Product TabAutomatically pulls data from your product pages already within the Spiceworks Community.

1. Can show up to products per tab.

2. Generally titled “Reviews” due to the user version is called Rating & Reviews.

3. Management of this tab is done by the Spiceworks Team.

4. Will link a search for all your products within the community at the bottom of the tab.

Custom TabFully customizable content.1. If you can do it with HTML,

it can generally be done in this tab type.

2. Management of this tab is done by the Spiceworks Team.

3. Unlike the other Tab types, they are not default options for a paid vendor page and each one must be purchased individually.

Things to Consider and Do

1. Update your Activity Tab at least once to three time each week. Not only does that content go out to follower’s in their feed, it can be highlighted in our weekly Vendor Page Digest.

2. Engageable Content is king in Spiceworks.

3. While not necessary, a header image really helps a vendor page pop. If you do not have someone who can work on it, let your Account Manager here at Spiceworks know since we do have a creative team that can assist with things such as this

4. Use the Promotional Block to keep users aware of things you have going on whether it is a video, contest, promotion, etc. Again, let your Account Manager know if you have any requests for this.

5. If you have Product Pages on your Review tab that need updates, let us know. Furthermore, if you don’t have Product Pages but would like some, also let us know.

How should Tech Marketers communicate with IT pros?

How do you use ratings & reviews in Spiceworks?

Best advise you got when you started your Spiceworks page?

What works best in advertising on Spiceworks and other IT publishers/media?

Topics to Read

Groups to Follow

Spiceworks Advertising

Tech Marketing

How-Tos to Know About Manage your Vendor Page [Basic, Pro, & Commercial]

Tagging and Partner Notifications

Updating your User Profile as a Spiceworks Partner

Sharing and your Vendor Page

How to Disable (or Enable) Feed Sharing on your Activity Tab

How-To Set Up Your Spiceworks Community Alerts

The Difference between Following and Subscribing in the Spiceworks Community

partner_support@spiceworks.com