venkatraman iim calcutta talks
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Talks that I gave in Chennai, Mumbai & Kolkata as part of the IIMC GuruSpeak coinciding with IIMC's 50th Anniversary..TRANSCRIPT
Digitizing Business:5 Webs | 3 Horizons
Professor N. Venkat VenkatramanBoston University@NVenkatraman
IIM CalcuttaGuruSpeak 2013
1995
2000: DotCom Boom
2000 2012
Global, Digital BusinessInfrastructure
2000 2012 Transformation of India
Post-Industrial Era
1
Business OpportunitiesManagement Challenges
2
Why do SUCCESSFUL Companies Die?
Core Competency
Competency Trap
Towards 2015...... 2020
MobileWeb
SocialWeb
MobileWeb
MediaWeb
RealtimeWeb
‘5 Webs’Machine
Web
1. Machine Web
•Corning’s Vision Made of Glass
•Automobile as “Cars Connected onto the Cloud”
•GE Industrial Internet | Internet of Everything
•IBM Smarter Planet
•Cisco | Ericsson | AT&T
1
Insights & Implications
‘Tiny Operating System for Glass”“API” for glass (!)“App Ecosystems”“Role of Partners”“Beating the Commodity Trap”.....
Automobile as “Computer on
Wheels Connected to the Cloud”
2
2012
2012
A Bit of History.....
Remote Diagnostic& Maintenance Checks
GM OnStar:Remote Door Unlock & Remote Start
1995
2012
MyFord Touch
So....cars are designed as computers with software APIs............
Built-inApps
Brought-inApps
Beamed-inApps
Ford Sync “App Ecosystem”
‘Automotive Ecosystems’
API-based Connections
1 2Software in Automobiles
3
4
Impacts of “Machine Web” on Your Company’s Operations.......
Horizon 1
Horizon 2
Horizon 3
Opportunities | Challenges
2. Mobile Web
5.6+ billion mobile subscriptions today
5 billion
by 2016? 2020?
1 billion today
Role of Apple Role of ‘Apps’
+
40 Billion Downloads
20 Billion in 2012
500 Million Accounts
775,000 Apps
~ 700,000 Apps > 20 B Downloads
+
“Leaders” “Challengers”2007
“Leaders” “Challengers”2012
January 9, 2007 Leader Board Changes
0
22.5
45
67.5
90
2007 2008 2009 2010 2011 2012
iPhone Revenue in $BPercent of Total Revenue
“iPhone business” is the most profitable business
in the world
January 9, 2007 March 12, 2010
March 11, 2011April 3, 2010 March 16, 2012
New Product RoadMap
So, How are companies experimenting with the mobile web?
Another Example:
Mobile Web in Retail Financial Services
WHAT ABOUT VISA?
Every major sector everywhere in the world will feel the IMPACT.
We are in the very EARLY Stages of the Mobile Web.
Impacts of “Mobile Web” on Your Company’s Operations.......
Horizon 1
Horizon 2
Horizon 3
Opportunities | Challenges
3. Social Web
To make the world more open and connected
1 billion
50% Log on Everyday
700 minutes per month per user
30 Billion pieces of content shared each month
55 million status updates everyday
70 percent outside
USA 1 million developers
from over 180 countries
~45% Log on using mobile devices
190 Million 180 Million
40% of Facebook Users
Web Page FB Page?
Web
FB
B2C B2C
C2B
C2C
C2B & C2C
C2C
Strength PrivateMessage
B2C
~65 Million UsersRank: 3
FACEBOOK TIMELINE
FACEBOOK SOCIAL APPS
Social Web
Impacts of “Social Web” on Your Company’s Operations.......
Horizon 1
Horizon 2
Horizon 3
Opportunities | Challenges
4. Media Web
•4 billion + views every day•3 billion hours of video watched each month•800 million monthly unique visitors •60 hours of videos uploaded every minute•70% of traffic outside USA•98% of AdAge’s top 100 advertisers run campaigns
Source: YouTube
Live Movies
Shows
+
Android Play
Facebook and Media Web..
Taking on Google
X11,618,284
“It does not have to be limited to established studios...”
Is Apple TV the logical next product?
Impacts of “Media Web” on Your Company’s Operations.......
Horizon 1
Horizon 2
Horizon 3
Opportunities | Challenges
5. Real time Web
1 billion (+) tweets a week200M (+) registered users
Do you tweet?
Tweeting and Retweeting about the Japanese natural disaster
To Become the “Largest Participatory Brand in the World”
Realtime Web will be powered by increased availability of sensors....
Data Information Knowledge Action Results
Realtime WebBig Data | Analytics | Business Results
Impacts of “Realtime Web” on Your Company’s Operations.......
Horizon 1
Horizon 2
Horizon 3
Opportunities | Challenges
Looking at the Five Webs Together......
“The best way to predict the future is to invent it.”
Alan Kay
“The difficulty lies not so much in developing new ideas as in escaping from old ones.”
Think about what this means for Your Company
and YOUR customers
Are You Faster than your
competitors?
Thanks Very Much
Conversation Continues...Twitter: @NVenkatramanLinkedIN: NVenkatraman