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World-class Startups. Swiss made.

VenturelabWorld-class startups. Swiss Made.Gian SbettaStartup Program ManagerVenturelab Ltd.

[email protected]


Our mission is to support the beststartups in Switzerland withimpactful programs and tools tosuccessfully raise funds and

become world-class startups.


Venturelab AG

▪ Founded in 2004, part of private business in St. Gallen (IFJ Institut für Jungunternehmen AG) founded in 1989

▪ Focus on innovation and hightech: Venturelab > Venture Kick > TOP 100

▪ We design and execute the most impactful support programs for Swiss startups together with industry partners, investors, foundations and government.

▪ International Venture Leader roadshow to Boston, New York, Silicon Valley, China, South Africa, India and Brazil.

▪ Team of 29 in Zurich (startup space), Lausanne (EPFL Science Park) and St. Gallen

▪ 100.000+ participants in workshops and events.


Hightech startup support in Switzerland

Startup Champions Startup Essentials Startup Talents Founders Circle

VK 1 VK 2 VK 3

Startimpuls BP Workshop Incorporation SI Marketing/Sales

Awareness Idea / Concept Stage Startup / Incorporation Growth / Internationalization

ESA European Space Agency

Venture Leaders

TOP 100


Spiriting startups for global impact


Pascal Koenig participated in the 1 week workshop

Venture TrainingParticipation in the VentureKick program

Venture KickAva wins the Swisscom startup challenge 2015

Swisscom Startup ChallengeMatchmaking event with selected investors

Startup Grill

Participation in the ventureleaders New York program

Venture Leaders NYPositioning 94 in the Top 100 Swiss startup awards 2015

Top 100 AwardAva participates in the venture leaders China program

Venture Leaders China

10/08 7/15 10/15 9/16

6/15 9/15 9/16

Success Story: AVA AG (Medtech)Natural, reliable and convenient method for birth controlAva crafts a natural and reliable technology that helps couples have a child. An elegant bracelet worn at night is connected via Bluetooth to a smartphone app. Various parameters are measured in order to precisely indicate days on which it is possible to become pregnant, as well as days on which it is not. The technology helps women conceive within a short period of time. Data security and anonymity are secured thanks to a powerful backend.

11/16

Ava closed series A financing of CHF 10 Mio

Financing Round

9/17

Winning the Top 100 Swiss startup awards 2017

Top 100 Award


Your speaker: Gian Sbetta

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•M.Sc. Innovation & Entrepreneurship

•5 years in the European Startup Ecosytem• Italian Startup

• German Accelerator

• Venturelab Ltd.

• Since 2017 scouting & analyzing the best CH startups 1000+/year

@GianmariaSbetta

https://www.linkedin.com/in/gianmaria-sbetta/


Social media

#SwissStartups@venturelab_ch

Gian Sbetta@ GianmariaSbetta


How to do the «perfect» pitch


3 types of pitches

▪ High concept pitch: «we are the X for Y»

▪ Elevator pitch: 30 seconds pitch

▪ Pitch deck: 5-10 min pitch

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Quiz time – high concept pitch

We are the Airbnb for Pets

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World-class Startups. Swiss made.12


Before you start

▪ Who is my audience? Mixed, industry experts, business people, students etc…

▪ Know your audience, if possible. Where did they invested? Who is the right person to talk with. Create touchpoints, connections

▪ What is my goal? Raise funds, get feedback, win a startupcompetition, attract talents


Reality


What investors want to hear from you

▪ Investors´ & VC goal: big exit

▪ Market, technology/idea/product, and people

▪ Your goals are aligned with their goals

▪ Gut feelings

▪ Failure culture (USA)


Practical hints

▪ Avoid too much text, use graphs and tables

▪Write big >30px or more

▪ Keep it simple, not banal

▪ Be prepared and shine, be passionate


Investor Pitch: 10 Slides, 5-10 Minutes▪ Slide 0: Title: Title, logo, claim, date, contact (speaker)

▪ Slide 1-2: Problem/solution: before/after

▪ Slide 3: Product: explain your USPs, IP

▪ Slide 4: Market: size, potential, segmentation

▪ Slide 5: Competition: why you are good

▪ Slide 6: Value chain & business model: who buys what and why?

▪ Slide 7: Roadmap: achievements, milestones, next steps

▪ Slide 8: Team, boards & network: short bios with picture

▪ Slide 9: Financial overview: sales, net profit, FCF, FTEs

▪ Slide 10: Financing: How much? Source? Exit?

▪ Q&A: Links to presentation and backup section


Slide 0 - Title (Raised $650k with this pitch deck)


Slide 1 - Problem

▪ No generic statements or world problem – customer at the core

▪ Is it a real problem? Is it significant?

▪ Proof? Is it confirmed? Can it be quantified?

▪ Today (bad situation) vs. tomorrow (good situation)


Slide 2 - Solution

Situation A: today

(Bad) situation for customers

▪ Money spent

▪ Time spent

▪ Lack of quality

▪ Negative impact (ecology, health, etc…)

Situation B: tomorrow, thanks to your startup

(Better) situation for customers

▪ Cheaper?

▪ Faster? Increasedefficiency?

▪ Quality improvement?

▪ Positive impact?


Slide 3 - Product

▪ Explain your USPs

▪ Do you have IP? Is it patentable?

▪ Explain the magic sauce


Slide 4 - Market

▪ Buttom Up approach - more conservative

▪ Who is your target customers?

▪ Then discover how big is your potential local market -> from there you canscale


Slide 5 - Competition


Slide 6 - Value chain & business model


Slide 7 - Roadmap

Activities

Resources: Fixed (FTE, space, CAPEX/OPEX etc.), variable (partners, advertising, etc.)

Costs: direct costs / resource … determines your cash-burn to reach a value inflection point


Slide 8 - Team, boards & network

▪ Don’t show the team at the beginning – we want to understand firstwhat the project is about

▪ Include pictures (a face can be remembered, a name not always

▪ Build up credibility – why are you the right people?

▪ Network/Advisory – who can open doors?

▪ Identify skills needed

▪ Add roles – to show that you have a clear plan


Slide 9: Financial overview

▪ It’s the results of your roadmap and activities

▪ Reasoning behind your numbers?

▪ Include Exit scenario(s)

▪ If possible, confirm numbers – check for similar companies/ or inquire with potential customers

▪ Also include bizdev milestones in your roadmap


Slide 10 - Financing

▪ Include the call to action

▪ How much? Source? Exit?


Wrap-up

▪ Use a structure

▪ Stay simple & K.I.S.S. ( you can always add backup slides)

▪ Do your homework (incl. Q&A)

▪ Build credibility

▪ Be passionate!


Resources

Books:

▪ TED Talks, Chris Anderson

▪ From Zero to One, Peter Thiel

▪ The Lean Startup, Eric Ries

▪ Traction: How Any Startup Can Achieve Explosive Customer Growth

▪ Business Model Canvas, Alexander Osterwalder

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More Resources

Links:

▪ 30 Legendary Startup Pitch Decks

▪ What investors want to hear

https://piktochart.com/blog/startup-pitch-decks-what-you-can-learn/

https://www.entrepreneur.com/article/234536


Ask the Entrepreneur Workshops at ETH

www.venturelab.ch/entrepreneur

Shape it Execute Get funded


Innosuisse Start-up Training

Commissioned by

5-day workshops in

Business Creation and Business Growth

Tailored to your industry, all over Switzerland:

Apply here: www.venturelab.ch/innosuisse


• CHF 130’000

• Kickers camp

• Power network and exposure

www.venturekick.chA philanthropic initiative of a private consortium


Academia-Industry Training

• Discover the market potential of your project in India

• One-week entrepreneurial program in Bangalore

• The winner gets 10’000.- CHF for its development


Global Reach: Venture Leaders

• Venture Leaders China

• Venture Leaders Boston (Life Science)

• Venture Leaders NYC (Fintech)

• Venture Leaders San Francisco (High Tech)

• 17 Years of Experience

• 300+ Venture Leaders

• www.venture-leaders.ch

http://www.venture-leaders.ch/


Venture Leaders Life Sciences, Boston

• 37 top applications, jury selected 10 winners

• Highlights

• Pitch-battle with American startups on a boat in front of over 300 venture capitalists and guests

• Pitching to Swiss and American guests such as SERI State SecretaryMauro Dell'Ambrogio

• The team presented their innovation to many VCs, including GurnetPoint capital and Third Rock Ventures

Particip

ants

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Supported founders winning the globe“Finding investors with the right fit for a startup’s vision, culture, and team is always a challenge. Venturelab connected us successfully to the right investors – and allowed us to put the focus back on growing our business.Jan Lichtenberg, Co-Founder of InSphero, world leader in 3D cell culture models

„We started with Venturelab programs. We have now sold our startup to Intel.”Eric Tremblay, Composyt Light Labs acquired by Intel, EPFL spin-off, smart glasses

“Venturelab has supported us a long way, we have now raised more than 170M.”Johannes Reck, Co-founder GetYourGuide, ETH spin-off, world largest activity booking platform

venturelab - uzhfb2140b3-bb08-44bb-a12c...“venturelab has supported us a long way, we have now...

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