Jacob, Alan, Hari, Salman, Phillip

This solution provides:

• Platform to gather Entrepreneurs and Investors.

• Process to create ‘natural pairs’ between

entrepreneurs and investors.

• Incubation to ensure success of the projects.

The market analysis was primarily performed via these

sources:

1. Online Survey

2. Informal interviews

Data Points Collected 30-35

Focus of Data Gathering • Role played by the party

(Entrepreneur or Investor)

• Major challenges and risks faced

by the party

• Nature of product or service of

interest

• Primary market of entrepreneur’s

product or service

• Service needs of entrepreneur

during early rounds

• Size of investment

• From the data collected, the biggest challenge in

front of our customers is to ‘locate and secure

funding’ (43%).

• Yes – we are solving the right problem!* Excludes data points collected via interviews

The current solutions to ‘locate and secure funding’

include:

» Family and Friends

» Angel Investors

» Venture Capitalists

» Government Loans

The challenge remains that except for ‘Family and

Friends’, the rest of the options require experience and

networking.

Summary as of 2011:

» Crowdfunding sites in existance: 452

» Capital raised in the year: USD1.5B

» Largest geographical market: North America

New competitors have increasingly higher potential to

raise capital for early stage industry.

Based on the data collected, our target customers are

definitely interested in our solution.

Based on our team expertise and access to resources,

we are confident that we can bridge the gap between

entrepreneurs and investors through our platform.