venue and conference info june 11 - 12, 2019 tuesday,...

VENUE AND CONFERENCE INFO

8:30am - 12:30pm

AM Workshops

Move Prospects Through the Customer

Journey With a Solid Content and Digital

Marketing Strategy (Emma Stage 1)

• John Triplett, Vertical Measures

How to Hack Facebook’s Algorithm

Changes (Marketo Stage 2)

• Carlos Gil, Gil Media Co.

Forget Everything You Know About Email

Marketing (dotdigital Stage 3)

• Jen Capstraw, Iterable

12:30pm

Main Conference Registration Opens

1:15pm – 2:15pm

Opening Keynote

Are We There Yet?

(Stages 1-3)

• David Shing

Verizon Media

2:30pm – 3:00pm

Seven Psychological Triggers Every

Marketer Should Master (Emma Stage 1)

• Danny Codella, Wrike

Why Marketing Analytics Fails (and How to

Do It Right) (Marketo Stage 2)

Presented by Alight Analytics

• Matt Hertig, CEO

What Brands Need to Know About Amazon

Alexa and Building for Voice

(dotdigital Stage 3)

• Noelle LaCharite, Microsoft

Modernize Your Marketing Work: 4 Simple

Ways to Get More Done

(ActiveCampaign Stage 4)

Presented by Workfront

• Mike Riding, Director, Digital Marketing

1

VENUE AND CONFERENCE INFO

Navigate the event with an up-to-date

agenda plus the ability to rate sessions!

digitalsummit.com/pdx


TUESDAY, JUNE 11

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PRODUCED BYThe Brandfolder Charging Station

Need a free power up? Drop your device off at the Power Charging Station located in the sponsor area.

Will I be able to view presentations after the conference?

Yes! All speaker slide decks that we are able to share will be posted online for view-only access within a week. Look for a post-event email with access instructions.

Official Agenda

Visit digitalsummit.com/pdx for the most up-to-date agenda and the ability to rate speakers & sessions. Contact Info

For after-hours assistance please email [email protected] sponsorship information please email [email protected]

WiFi Info

Network: DSPDXPassword: digital19

#DSPDX

@DigitalSummits

Network:

DSPDX Password:

digital19

The Ideas Collide VIP Lounge

The VIP Lounge - located in Ballroom 251 - is available to VIP badge holders, Sponsors and Speakers for refreshments, light snacks and a place to work & network.§ Day 1: 2.30pm - 5.00pm§ Day 2: 8.30am - 3.45pm

Slidecast Access

Slidecasts (audio synced with slides) are available to Plus, Premium and Platinum pass holders. You will receive access info approximately two weeks post event. Conference pass holders can also upgrade to receive Slidecast access. Contact: [email protected] for more details.

JUNE 11 - 12, 2019OREGON CONVENTION CENTER

PORTLAND, OR

GLOBAL ELITE PARTNERS

Denver, COJune 25-26

Philadelphia, PAJuly 24-25

Minneapolis, MNAugust 14-15

Chicago, ILAugust 28-29

Washington, DCSeptember 4-5

Tampa, FLSeptember 11-12

Detroit, MISeptember 25-26

Charlotte, NCOctober 2-3

Boston, MAOctober 21-22

Raleigh, NCNovember 13-14

Dallas, TXDecember 3-4

UPCOMING 2019 DIGITAL SUMMIT SERIES

digitalsummit.com

Missed lunch or need a snack?

The Portland Roasting Coffee is located on Level 1, below the Portland Ballroom and will be open each day from:§ Tuesday: 7.30am - 4.00pm§ Wednesday: 7.30am - 3.30pm

DIGITAL SUMMIT PORTLAND 2019 SPONSORS

DIGITAL SUMMIT PORTLAND 2019 PARTNERS

ADDITIONAL 2019 GLOBAL PARTNERS

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WEDNESDAY, JUNE 12

Work Smarter, Scale Faster with Business

Automation (Marketo Stage 2)

Presented by Accelo

• Saagar Gupta, Sr Implementation Manager

The Art of the Product Launch: Tips for Landing a

New Offering with your Target Audience


• Lorena Crowley, Google

UX Meets MBA: A Designer Goes to Business

School (ActiveCampaign Stage 4)

• McLean Donnelly, The Makery Group

5:15pm – 6:30pm

Opening Reception hosted by IBM

(Sponsor Area)

8:00am – 8:30am

Morning Coffee Networking hosted by Pantheon

(Sponsor Area)

8:30am – 9:00am

Keynote

The New Era of V-Commerce:

What Marketers Need to Know

About the Voice Assistant

Revolution

(Stages 1-3)

• Meg Goldthwaite

NPR

9:15am – 9:45am

Humanizing Your Digital Marketing So People

Connect with Your Brand (Emma Stage 1)

• Sharon Gordon, Verizon

Positioning in Crowded Markets: How to Make

Any Offering Obviously Awesome

(Marketo Stage 2)

• April Dunford, Ambient Strategy

TUE, JUNE 11 | WED, JUNE 12

3:15pm – 3:45pm

What Marketers Can Learn About Social

Media from DJ Khaled and Drake

(Emma Stage 1)

• Carlos Gil, Gil Media Co.

Culture is King: Why Investing in a Good

Culture Makes a Great Brand

(Marketo Stage 2)

Presented by Ideas Collide

• Matthew Clyde, President &

Chief Strategist

Ignore at Your Peril: 9 Trends That Will

Reshape Your Marketing Organization and

Career (dotdigital Stage 3)

Presented by IBM

• Loren McDonald, Marketing Evangelist

Play Before Pixels: Rapid V/AR Concept

Prototyping (ActiveCampaign Stage 4)

• Saara Kamppari-Miller, Intel

4:00pm – 4:30pm

The Feng Shui of Modern Email

(Emma Stage 1)

• Jen Capstraw, Iterable

Break The Rules: How Brave Brands Are

Challenging The Status Quo

(Marketo Stage 2)

• Nicola Smith, Rebel & Reason

Gain Actionable Insights From Thick Data

Using an Agile Insights Practice


• Lindsay Campau, WONGDOODY

Build a Loyal Base of Listeners: B2B

Podcasting (ActiveCampaign Stage 4)

• Sean Campbell, Cascade Insights LLC

4:45pm – 5:15pm

Why Your Brand Works in the “Real World”

But Fails When Online (Emma Stage 1)

• Juntae Delane, University of Southern

California

2 3 4 5 6

Navigate the event with an up-to-date

agenda plus the ability to rate sessions


Get More Out of Every Email You Send


Presented by ActiveCampaign

• Adam Johnson, SVP of Sales

Data-Driven Growth in Mobile Apps: Metrics

that Matter (ActiveCampaign Stage 4)

• Mark Tan, Wyze Labs, Inc.

10:00am – 10:30am

Getting the Green Light: How to Build Content

That People Say YES To (Emma Stage 1)

• Tamsen Webster, The Red Thread

The Psychology of a Website: Optimize for

Cognitive Biases, Conversion Triggers, and

Google’s RankBrain (Marketo Stage 2)

• Matthew Capala, Alphametic

Data Enrichment for Email: 5 Things You

Need to Do Now (dotdigital Stage 3)

Presented by Mapp

• Christopher Frasier, SVP, Global Services &

Operations | Rebecca Sonnenklar,

Account Manager

Five Reports Every Marketer Needs to Master

in Google Analytics (ActiveCampaign Stage 4)

• Colleen Harris, CDK Global

10:30am – 11:00am

Networking Break

11:00am – 11:30am

Fyre Festival: 10 Marketing Lessons Your

Business Can Leverage (Emma Stage 1)

• Brian Fanzo, iSocialFanz

Why 80% of Marketers are Failing with

Display, and How to Fix it Fast!

(Marketo Stage 2)

Presented by Genius Monkey

• Evian Moreno, Sr Client Solutions Manager

Six Data-Validated Tactics to Increase Marketers

Qualified Lead Volume


• Garrett Mehrguth, Directive Consulting

Building Effective Email and List Building Programs in

the Wake of GDPR


• Cory Lagrange, BBR Creative

11:45am – 12:15pm

Building and Growing an Employee Advocacy Program

(Emma Stage 1)

• Casey Hall, LumberjackSocial

Make Podcasting Your Most Powerful Form of Content

Marketing (Marketo Stage 2)

• Carey Green, PodcastFastTrack.com

Four Automated Email Series That Get Serious Results


Presented by Emma

• Akerho Oghoghomeh, VP of Marketing

Managing Online Reviews to Drive Sales


• Kent Lewis, Anvil Media

12:15pm – 12:30pm

Lunch Pickup & Break, box lunches sponsored by Wrike

12:30pm – 1:45pm

Lunch Keynote

Building a Brand with

Outrageous Marketing

(Stages 1-3)

• Scott Dikkers

Founder, The Onion

2:00pm – 2:30pm

How Brands Can Harness the Power of Instagram

Stories (Emma Stage 1)

• Quinn Tempest, Digital Strategy & Design Consultant

Data is Sexy… Let Me Prove It: How to Use Consumer

Data to Drive Your Marketing Strategy (Marketo Stage 2)

Presented by dotdigital

• James Simpson, Senior Partner Manager

Website Migration: What to Do Pre, During and Post


• John Triplett, Vertical Measures

Sound, Search and Semantics (ActiveCampaign Stage 4)

• Upasna Gautam, Ziff Davis

2:40pm – 3:10pm

Rehearse for Real Time: Preparing for the Moments

That Make Content Great (Emma Stage 1)

• Lauren Teague, Convince & Convert

Analytics for Agencies: Processes to Become the

Purveyors of Truth (Marketo Stage 2)

• Chris Sietsema, Teach to Fish Digital

Not Everyone Can be a "Leather Pants Person," and

Other Branding Lessons (dotdigital Stage 3)

• Jiffy Iuen, Frank Collective

Breaking Through the Feed Clutter with Dynamic

Creative in B2B (ActiveCampaign Stage 4)

• Chris Apaliski, Heart & Science

3:20pm – 3:50pm

Design Tips for Better Data Storytelling (Emma Stage 1)

• Tim Degner, Nike

The Era of the Social Brand Troll: How We Got Here

and What You Should Do (Marketo Stage 2)

• Obele Brown-West, Weber Shandwick

An Actionable Workflow for Identifying and Analyzing

Search Competitors (dotdigital Stage 3)

• Andrew Ramm, Alexa.com

3:50pm – 5:00pm

Closing Reception hosted by Workfront (Sponsor Area)

DAY 2

venue and conference info june 11 - 12, 2019 tuesday,...

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