VENUE AND CONFERENCE INFO

8:30am - 12:30pmAM WorkshopsCreating Foolproof Content Marketing that Customers Love (ActiveCampaign Stage 1) • Leigh George, Freedom

Advanced SEO Tactics for 2019 (Emma Stage 2) • Janet Driscoll Miller, Marketing Mojo

Forget Everything You Know About Email Marketing (Marketo Stage 3) • Jen Capstraw, Iterable

Develop a Facebook Advertising Strategy to Reach Your Best Prospects (Constant Contact Stage 4) • Susan Wenograd, Aimclear

12:30pmMain Conference Registration Opens

1:15pm – 2:15pmOpening KeynoteFuture Consumers (ActiveCampaign Stage 1)

• Randi Zuckerberg Zuckerberg Media

2:30pm – 3:00pmReinventing Content Marketing Into a Measurable Business Strategy(ActiveCampaign Stage 1) • Robert Rose, Content Marketing Institute

“Meh” to “Marvelous”: How to Market on Facebook Ads in the Era of Killer Competition (Emma Stage 2) • Susan Wenograd, Aimclear

The Crippling Effects of Paralysis Through Analysis: Simplifying Decision-Making(Marketo Stage 3) • Joe Abercrombie, Atlanta Hawks

Local Search Optimization: Tips for the Biggest Impact (Constant Contact Stage 4)Presented by SEMrush • Shelly Fagin, Community Manager

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VENUE AND CONFERENCE INFO

Navigate the event with an up-to-date

agenda plus the ability to rate sessions!

digitalsummit.com/atl

digitalsummit.com/atl

TUESDAY, MAY 21

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PRODUCED BY

Workfront Charging Station

Need a free power up? Drop your device off at the Power Charging Station located in the sponsor area.

Will I be able to view presentations after the conference?

Yes! All speaker slide decks that we are able to share will be posted online for view-only access within a week. Look for a post-event email with access instructions.

Official Agenda

Visit digitalsummit.com/atl for the most up-to-date agenda and the ability to rate speakers & sessions. Contact Info

For after-hours assistance please email Help@digitalsummit.comFor sponsorship information please email ROI@digitalsummit.com

WiFi Info

Network: swagchimpPassword: supersoftshirts

#DSATL

@DigitalSummits

Network:

swagchimp Password:

supersoftshirts

Hootsuite VIP Lounge

The VIP Lounge - located on level 3 - is available to VIP badge holders, Sponsors and Speakers for refreshments, light snacks and a place to work & network.§ Day 1: 2.30pm - 5.00pm§ Day 2: 8.30am - 5.00pm

Austin, TXJune 4-5

Portland, ORJune 11-12

Denver, COJune 25-26

Philadelphia, PAJuly 24-25

Minneapolis, MNAugust 14-15

Chicago, ILAugust 28-29

Washington, DCSeptember 4-5

Tampa, FLSeptember 11-12

Detroit, MISeptember 25-26

Charlotte, NCOctober 2-3

Boston, MAOctober 21-22

Raleigh, NCNovember 13-14

Dallas, TXDecember 3-4

UPCOMING 2019 DIGITAL SUMMIT SERIES

digitalsummit.com

Slidecast Access

Slidecasts (audio synced with slides) are available to Plus, Premium and Platinum pass holders. You will receive access info approximately two weeks post event. Conference pass holders can also upgrade to receive Slidecast access. Contact: registration@digitalsummit.com for more details.

MAY 21 - 22, 2019COBB ENERGY PERFORMING ARTS CENTRE

ATLANTA, GA

Missed lunch or need a snack?

Concessions can be found on level 2 during the following times:Tuesday: 12.00pm - 4.00pmWednesday: 8.30am - 4.00pm

DIGITAL SUMMIT ATLANTA 2019 SPONSORS

DIGITAL SUMMIT ATLANTA 2019 PARTNERS

ADDITIONAL 2019 GLOBAL PARTNERS

GLOBAL ELITE PARTNERS

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WEDNESDAY, MAY 22

8:00am – 8:30amMorning Coffee Networking hosted by Sprout Social (Sponsor Area)

8:30am – 9:00amHow to Turn Employees into Social Media Rock Stars with an Employee Advocacy Program (ActiveCampaign Stage 1) • Andreea Cojocariu, Cojoy Marketing

Website Migration: What to Do Pre, During and Post (Emma Stage 2) • Samantha Kermode, Vertical Measures

Hi {Unknown}: Quick Ways to Lose Authentic Trust in Your Emails (Marketo Stage 3) • Lee Somerhalder, Triumph Motorcycles

How to Hit Your Biggest, Boldest Goal: A Step-by-Step Guide from Inception to Launch (Constant Contact Stage 4) • Marissa Ranalli, DoSomething.org

9:15am – 9:45amMarketing Trends that Matter in 2019 - and How to Leverage Them (ActiveCampaign Stage 1) • Leigh George, Freedom

Getting to SQL: Sales & Marketing Alignment to Fill the Funnel (Emma Stage 2)Presented by ActiveCampaign • Shay Howe, VP of Design & Thomas Kuppens, Regional Manager, Salesforce

Grow Your Business Through the Flawless 5-step eCommerce Growth Pyramid (Marketo Stage 3) • Jeeyan Rostam-Abadi, Hawke Media

UX Meets MBA: A Designer Goes to Business School (Constant Contact Stage 4) • McLean Donnelly, The Makery Group

10:00am – 10:30amFyre Festival: 10 Marketing Lessons Your Business Can Leverage (ActiveCampaign Stage 1) • Brian Fanzo, iSocialFanz

SEO Quick Wins: 20% of Actions for 80% of Results (Emma Stage 2) • Matthew Capala, Alphametic

TUE, MAY 21 | WED, MAY 22

3:15pm – 3:45pmExtend Your Reach through Content & Influence Marketing (ActiveCampaign Stage 1) • Juanika Didly, Ladypreneur Academy

Unlocking the Value of Social - How to Achieve ROI Beyond Marketing (Emma Stage 2)Presented by Hootsuite • Georgia Dahle, Director, Americas Enterprise Marketing

It’s Time to Think Differently About Mobile (Marketo Stage 3)Presented by Lumavate • Stephanie Cox, VP of Marketing

LinkedIn Videos: Speak So Your Audience Hears (Constant Contact Stage 4) • Sabrina Kizzie, Social Media Glamour

4:00pm – 4:30pmConnecting Through Storytelling (ActiveCampaign Stage 1) • Chantel McGee, Google

Analytics and Attribution: Measuring the Success of Influencer Marketing (Emma Stage 2) • Michelle Stinson Ross, Apogee Results

So You’ve Joined the “Sonic Revolution”... Now What? (Marketo Stage 3) • Gabe Tartaglia, Pandora

Generation Entertain Me: How Gen Z is Changing Everything (Constant Contact Stg 4) • David Fossas, WP Engine

4:45pm – 5:15pmKeynoteElevate Your Content Strategy: How to Scale and Produce Effective Consumer Conversations (ActiveCampaign Stage 1)

• Beverly Jackson MGM Resorts International

5:15pm – 6:15pmOpening Reception hosted by IBM (Sponsor Area)

2 3 4 5 6

Navigate the event with an up-to-date

agenda plus the ability to rate sessions

digitalsummit.com/atl

Actionable Tips for Using Attribution to Demonstrate How PPC Drives Results (Marketo Stage 3)Presented by Hanapin Marketing • Jeffrey Baum, Director of Services

Three Keys to Mastering B2B Email Like a Jazz Musician (Constant Contact Stage 4) • Cliff Seal, Salesforce

10:30am – 11:00amNetworking Break

11:00am – 11:30amCustomer Experience as the Lever to Drive Demand Generation – And Revenue (ActiveCampaign Stage 1) • Lauren Goldstein, ANNUITAS

Find Your Fascinating: A Live Storytelling Workshop (Emma Stage 2) • Justin Andrews, Animus Studios

Why 80% of Marketers are Failing with Display, and How to Fix it Fast! (Marketo Stage 3)Presented by Genius Monkey • Jeremy Hudgens, CRO, Director of Client Solutions

Updated for 2019: Behavioral Science For Better Conversion Optimization (Constant Contact Stage 4) • Brian Massey, Conversion Sciences

11:45am – 12:15pmWhat Marketers Can Learn About Social Media from DJ Khaled and Drake (ActiveCampaign Stage 1) • Carlos Gil, Gil Media Co.

Re-Engagement that Rocks: Strategies & Tips from Simple to Sophisticated (Emma Stage 2) • Jen Capstraw, Iterable

Modernize Your Marketing Work: 4 Simple Ways to Get More Done (Marketo Stage 3)Presented by Workfront • Brent Bird, Director, Content Strategy Defining and Analyzing the Modern Consumer Decision-Making Journey (Constant Contact Stage 4) • Mark Michael, Deloitte

12:15pm – 12:30pmLunch Pickup & Break, box lunches sponsored by SEMrush

12:30pm – 1:30pmLunch KeynoteBuilding a Brand with Outrageous Marketing (ActiveCampaign Stage 1)

• Scott Dikkers Founder, The Onion

1:45pm – 2:15pmMeasuring Social in Today’s Shifting Sands (ActiveCampaign Stage 1) • Chad Israel, Hertz

Four Automated Email Series That Get Serious Results (Emma Stage 2)Presented by Emma • Akerho Oghoghomeh, VP of Marketing

Build Awareness, Credibility & Authority as a Podcast Guest (Marketo Stage 3) • Mark Deal, Podcast Guest Academy

How to Generate Revenue With Video Marketing (Constant Contact Stage 4) • Antoine Dupont, Katapult Marketing

2:30pm – 3:00pm9 Powerful Trends Shaping Marketing(ActiveCampaign Stage 1)Presented by IBM • David Miller, Global Product Marketing

The Role of Cognitive Biases in Marketing (Emma Stage 2)Presented by Zoho • Nicholas Glavor, Field Marketer

How to Develop a Strategic Marketing Plan to Beat the Competition (Marketo Stage 3)Presented by Greenstone Media • Chase Highley, CEO

Innovation and Creativity: The Case for More Bad Ideas (Constant Contact Stage 4) • Jason Keath, Social Fresh

3:15pm – 3:45pmDesign Tips for Crafting Compelling Emails (ActiveCampaign Stage 1) • Jessie Starke, Jackson Spalding

How to Design a Culture of Experience in Your Organization (Emma Stage 2) • Andy Vitale, SunTrust Bank

Don't Throw in Your Towel! (Marketo Stage 3) • Quay Boddie, Motivational Speaker, Author

LinkedIn on LinkedIn: How to Combine Account Based Marketing and Social Selling (Constant Contact Stage 4) • Ty Heath, LinkedIn

3:55pm – 4:25pmSeven Psychological Triggers Every Marketer Should Master (ActiveCampaign Stage 1) • Danny Codella, Wrike

Get New and Repeat Business on Autopilot with Email Marketing (Emma Stage 2)Presented by Constant Contact • Dave Charest, Director, Content Marketing

Designing for Turing: Voice, AI, and the Future of CX (Marketo Stage 3) • Jason Snook, CapTech Consulting

Defining the 5 Key Elements of Your Brand DNA (Constant Contact Stage 4) • Adrion Porter, AP & Company

4:35pm – 5:05pmKeys to Unlocking Content in a Modern World (ActiveCampaign Stage 1) • Brandon Butler, Butter.ATL

Reaching 1.2 Billion People (Emma Stage 2) • Jack Morgan, Duolingo

B2B Account Based Marketing: Align Your Digital Marketing for Sales Success (Marketo Stage 3) • Bob Tripathi, Instant E-Training

5:00pm – 6:00pmClosing Reception hosted by Search Laboratory (Sponsor Area)

DAY 2