versa ppt
DESCRIPTION
failure of maruti versaTRANSCRIPT
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International Institute of Planning & Management
Maruti Versa.flv
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Maruti Versa
Presented by
Rohit Dhaula
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• Maruti was established in February 1981
• Actual production started in 1983
• Manufacturing unit are in Gurgaon & Manesar
• Subsidiary of Suzuki Motor Corporation, Japan
• Launched Maruti Versa in October 2001
Introduction
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Maruti Versa
M.U.V.
Twin Ac’s With Eight Vents
Flexiseating
Easy Parking
Safe To Drive
Easy Driving
Large Sliding Doors
Powerful Engine
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Maruti Versa
• Unfortunately Versa was competed with its own companies product range.
• Competitors :
1.Maruti Suzuki Esteem
2.Maruti Suzuki Wagon R
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Competitors
Specification Versa Wagon R Esteem
Engine 1298 1062 1298
BHP 82 64 85
Torque 10.4 8.5 10.1
Crab weight 975 Kg 830Kg 875Kg
Average 9.5 km/pl (city)13 km/pl (hwy)
11.5 km/pl (city)16 kmpl (hwy)
11.3 kmpl (city)15 kmpl(hwy)
Wheel base 2350mm 2360mm 2295mm
Shape Not acceptable Acceptable Acceptable
Rear defogger No Yes Yes
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Comparison
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Failure of Product
More Costly
Targeting wrong group segment
Lack in Design
Next version of Maruti Omni
Questionable pricing strategy
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Failure of Product
Past Experience
Low fuel efficiency
Bad Interior
Less Balanced
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Strategies To Implement
Deduction in Price.
Improved Design.
Active Promotion.
Attractive Loan Offer.
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Thank youfor your
valuable time&
patience.