version 1.0 campaign mini toolkit - sport australia€¦ · mov it aus campaign ini toolkit section...

MOVE IT AUS CAMPAIGN MINI TOOLKIT CONTENTS

1

VERSION 1.0

CAMPAIGN MINI TOOLKIT

MOVE IT AUS CAMPAIGN MINI TOOLKIT INTRODUCTION

2

Move It Aus is a marketing campaign designed to encourage all Australians to Find 30 minutes of heart rate raising physical activity each day. The campaign aims to support Sport Australia’s commitment to improve the health and wellbeing of Australians and make communities stronger through sport and physical activity. Our long term objective is by 2030 have 15% more Australians participating in at least 150 minutes of moderate to vigorous activity each week. So let’s MOVE IT AUS!

For more information about the Visual Identity please call +613 9080 3028 or email [email protected]

HELLO

MOVE IT AUS CAMPAIGN MINI TOOLKIT CONTENTS

3

S01 OUR LOGOS

Move It Aus 05

Stacked 05

Inline 07

Things to avoid 09

Find Your 30 10

Dark background 10

Light background 11

Things to avoid 12

ASC & Sport Australia 13

Flag variations 14

Flag device minimum size 15

Call to actions 16

Fonts 17

Gotham 17

Hudson 18

Colours 19

Palette 19

S02 EXAMPLES

Signage 21

Transport 22

Postcard 23

Advert 24

Social media 25

MOVE IT AUS SECTION 01

4VERSION 1.0


S01OUR CAMPAIGN DEVICES

OUR CAMPAIGN DEVICES

MOVE IT AUS CAMPAIGN MINI TOOLKIT SECTION 01

OUR CAMPAIGN DEVICESVERSION 1.0 5

MOVE IT AUS STACKED

The Move It Aus logo must always be represented with the Sport AUS logo.

Vertical MOVE IT AUS logo, only ever used when locked-up as shown with a signed-off sports person image.

Note how ‘MOVE IT’ type falls in behind sports person and ‘AUS’ falls in front casting a slight shadow.


VERSION 1.0 6OUR CAMPAIGN DEVICES

MOVE IT AUS - Negative - Full Colour.

MOVE IT AUS - Positive - Mono.

MOVE IT AUS STACKED VARIATIONS



MOVE IT AUS INLINE

(A) Horizontal MOVE IT AUS logo, no sports person.

(B) Horizontal MOVE IT AUS logo with sports person - should never be used in static instances, only when animated and can finish with version A. Please only use agreed, offical sports person lock-ups.



MOVE IT AUS INLINE VARIATIONS



MOVE IT AUS THINGS TO AVOID

DistortedThe logo should never be manipulated, stretched, distorted or cropped.

ImageryThe logo should never be used on a photographic background.

BackgroundNever use the full colour version of the logo on any colour other than white.

AmendedThe relationship between SPORT and AUS should never be changed.

ColourThe logo colours should never be switched or changed. Supplied logos must be used at all times.

EmbellishmentThe logo should never have drop shadows or other virtual embellishments added.



FIND YOUR 30 DARK BACKGROUND

The Find Your 30 logo must always be represented with the Sport AUS logo.



FIND YOUR 30 LIGHT BACKGROUND



FIND YOUR 30 THINGS TO AVOID

DistortedThe logotype should never be manipulated, stretched, distorted or cropped.

ImageryTake care when placing the logo over an image. It should never obscure the focus of the picture/footage.

ColourThe logo should never be placed on an unspecified brand colour.

AmendedThe logo should not be altered in any way.

ColourThe logo brand colours should not be switched in their position.

EmbellishmentThe logo should never have drop shadows or other graphic effects added.



When required, the Sport Australia logo will appear co-branded with the Australian Sports Commission logo.

Co-branded logos will use a simple vertical bar to visually separate the two brands.

Details for co-branded relationship are as demonstrated in the grid below.

The minimum width of the ASC crest on stationery and larger items must be 20mm. Online advertisements however only require the ASC crest to have sufficient contrast with the background and to be of a clearly read and legible size.

0.25

1

3

4.25

667.6 3

16.6

1.4

Divider line thickness =0.1 (Note divider line must be black)

1.5

3.5

0.6

0.25

1

3

6

3.3

4.25

9.5

Divider line thickness =0.1

(Note divider line must be black)

0.95

0.95

ASC & SPORT AUSTRALIA LOGO



As a graphic element, the co-branded Sport Australia logo can also be displayed within a flag device. This can be used when the logos need isolation from additional imagery. The flag device must use a navy background and a white divider line. The minimum width of the ASC crest on stationery and larger items must be 20mm. Online advertisements however only require the ASC crest to have sufficient contrast with the background and to be of a clearly read and legible size.

The flag lock-up should, where possible, always be positioned to bleed off left, right or top edges of any layout and never floated away from the edge.

There is a special small size available. This should only be used on smaller sized placements, such as digital display banners, to aid legibility.

Pag

e ed

ge

Primary Flag Device (Left Side)

Pag

e ed

ge

Primary Flag Device (Right Side)

Page edgeASC & SPORT AUSTRALIA LOGO FLAG FLAG VARIATIONS



20mm

28mm

50mm 15mm20mm

53mm

14mm

Pag

e ed

ge

ASC & SPORT AUSTRALIA LOGO FLAG DEVICE MINIMUM SIZE

The minimum width of the ASC crest on stationery and larger items must be 20mm. Online advertisements however only require the ASC crest to have sufficient contrast with the background and to be of a clearly read and legible size.



Search promptOur primary call to action, to be used on all forms of advertising where there is no direct click through available (eg. print, TV)

ButtonOur secondary call to action, to be used on all forms of advertising where there is a direct click through available (eg. banner ads)

Campaign Social HandlesUsed in conjunction with one of the above, and only where space allows and it doesn’t detract from main messaging.

@SportAUS

sportaus.com.au/findyour30

@sportaustralia

Sport Australia

@SportAUS

CALL TO ACTIONS

Clear call-to-actions are very important throughout our communications. Please be consistent where possible and maintain clear signposting for users.

There are currently three main forms of call-to-action used depending on the location.



FONTS GOTHAM Gh

AaBbCcDd01234 AaBbCcDd012340123456789Gotham Black Gotham Bold Gotham Book Gotham Light

Gotham Black Italic Gotham Bold Italic Gotham Book ItalicGotham Light Italic

We use two typefaces for our communications, Gotham and Hudson NY.

On all print and screen graphics, long form body copy should always be set in Gotham and its variants.

The exception to this rule is when setting headlines and sub-headlines in advertising; in these cases Hudson NY may be carefully used. Hudson NY should never be used for longer form copy and it should be only set by a designer.

Communications should use the Bold, Book and Light weights of the Gotham typeface.

Light should be used for headlines and Bold for subheads. Book should be used for all body copy.

Type should be set at the default values for the Gotham typefaces. In some circumstances it may be necessary to adjust the spacing between individual characters manually.



FONTS HUDSON HD

Arial Regular Arial Bold

Arial Italic Arial Bold Italic

AaBbCcDd01234 0123456789

MOVE IT AUS and FIND YOUR 30 advertsing should use the Hudson NY typeface.

Manipulating the typeface is prohibited. Stretching, condensing, outlining and drop shadow must never be used.

Type should be kerned tightly at -25 letter spacing. A small amount of individual letterspacing may be required.

The leading on headlines should be x1 in most cases to keep a tight blocky feel.



Green Pantone® 367 C41 M0 Y68 K70R158 G207 B124

Hex 9ecf7c

30% Black C0 M0 Y0 K30

R198 G198 B198Hex bcbec0

BluePantone® 305 C54 M0 Y6 K70

R100 G203 B232Hex 64cbe8

NavyPantone® 2767

C100 M90 Y10 K70R0 G0 B51

Hex 000033

GoldPantone® 7549 C0 M22 Y100 K0R255 G199 B9

Hex ffc709

COLOURS PRIMARY, SECONDARY PALETTES

Primary

Secondary/Tertiary

Move it Aus has two master colours which are used for branding and backgrounds. It also has three secondary colours which are used for typography and supporting graphics.

Tints of these colours can be used where required.

MOVE IT AUS

20VERSION 1.0


EXAMPLES

S02SECTION 02

EXAMPLES


EXAMPLESVERSION 1.0 21

SIGNAGE

Our campaign devices must always be represented with the Sport AUS logo.



TRANSPORT



POSTCARD



Let’s Target at least 30 minutesof heart-rate raising physicalactivity a day.

sportaus.gov.au/fi ndyour30

ADVERT



Mobile 300 x 50px

Athletes fade out to reveal ‘Move It Aus’ words.

End frame

Variety of 4x athletes animate through.

Pause on frame Transition effect

Variety of 4x athletes animate through. End Frame As screen scrolls downwards, athletes rotate through.

SOCIAL MEDIA

Leverrier Street Bruce ACT 2617 PO Box 176 Belconnen ACT 2616

+61 2 6214 1111 [email protected]

SportAUS.gov.au

@sportaustralia

@SportAUS

Sport Australia

Sport Australia

@SportAUS

version 1.0 campaign mini toolkit - sport australia€¦ · mov it aus campaign ini toolkit section...

Documents