vesl speaking dana miho fall 2014 vesl speaking fall 2014 dana miho
TRANSCRIPT
VESL SpeakingDana MihoFall 2014
VESL SpeakingFall 2014Dana Miho
CONTENT Kind of business does How big is the company? Where is the company ? Who is the president of the company? What is a brief history? Major products Company successful Marketing Opinion What good things does the company? Interesting facts Summary
Group membersClaire FangAdriana RamirezSelina Liu
What kind of business Coca-Cola does?
•Soft drinks & Beverage products
What kind of business Coca-Cola does?
How big is the company?
Employees
130,600 (Dec 2013)
Stores
Retails Super-markets Convenience stores Theaters Restaurants Kiosks Vendors
Operations Worldwide 200 countries 500 brands 900 plants 1.5 billion income/day
Annual Revenue
Revenue US$ 46.854 billion Operating income US$ 10.228 billion Net income US$ 8.584 billion Total assets US$ 90.055 billion Total equity US$ 33.44 billion
(2013)
Where is the company located?
*1 Coca Cola Plaza NW, Atlanta, GA 30313
Who is the president of the company?
Muhtar A. Kent
1952, borned in New York 1978, joined in Coca Cola 1985, General Manager
of Turkey and Central Asia.
1989, Manager Director of Amatil-Europe
1995, President of the Greater Europe Group
2009, CEO & president
Education
Bachelor of Science degree in Economics
Master of Science degree in Administrative Sciences
What is a brief history of the company?
1886 Atlanta, Georgia John Pemberton 1960 Olympics
What are some of the major products and services?
# 1
#2
# 3 # 4
Why this company is successful?• Profit• Sells Product • Millions of Costumers
How does the Company Market its products?
Radio Television 1906 slogans
What are some of the major products and services?
EVERYONE’S COCA-COLA
1.Quality2.Diversification3. Partnership
1 Quality
2 Partnership Coca-Cola and McDonald'sGrowing Together Since 1955 Coca-Cola and DisneylandThe only soft drinks
Coca-Cola Foundation Since
1984 In 2011, $123.5
m 1.2 % 21 % ↑ 2010.
• Since 1989• More than 5,000 outstanding students
The Coca-Cola Scholars Foundation
Interesting!
The first one to space
The Second most widely, after “OK”
Interesting! Limited Edition Coke Bottles
COCA COLA HELP CLEAN
Thank you !