The following presentation provides a snapshot of the tools and tactics that Gemini Studio developed to increase vet referrals and build pet owner and community awareness of Animal Emergency & Referral Associates’ (AERA) critical care and emergency services.

Programs featuring prominent vet specialists presenting on relevant topics foster new and ongoing connections between AERA and referring veterinarians. A value added feature for attendees is the ability to receive CE credits.

This drug reference pamphlet for referring veterinarians is a handy tool that keeps AERA's brand front and center.

These complementary items intended for distribution to pet families can be ordered by referring vets from the hospital’s website.

Magnet

Safety Tip Card

Doing double duty, co-op magnets serve to promote both the referring family veterinary practice AND the hospital's Emergency Services department, available nights, weekends and holidays.

This reader-friendly consumer booklet describes the specialty services available at AERA and is distributed by referring vets.

This tabbed reference book supplied to referring vets provides a comprehensive look at veterinary specialties.

This pull-out veterinarian directory bookmark keeps the Desktop Reference from becoming obsolete, as it can be easily updated.

A program of cohesively designed collateral for waiting rooms is a key touch point in the development and reinforcement of the hospital's brand.

Facilities brochure

Specialty brochures

Patient brochure for sister practice

Waiting room / treatment room poster

Gemini developed, responsively designed and optimized the content for the hospital's website. The site includes password protected areas for referring veterinarians, admins, staff and continuing education. Its functionality enables pet owners to pre-register for hospital services.

Gemini implemented a strong search engine marketing (SEM) program for AERA which resulted in increased hits to the website. “Night and weekend pet care" was the top performing message.

The HUGS (Help Us Give Superior Service) program allows pet families to pre-register online in the event that emergency care is needed.

Special Event Table Tent

Sample press release for services, news and special events

Patient feedback card

Waiting room poster

Patient feedback card rating overall hospital experience

Gemini designed this companion piece to accompany free screenings for therapy animals.

Outdoor CampaignStrategically placed billboards are key touch point in our campaign to increase awareness within the hospital’s service area.

Thank you for viewing this presentation. If you would like to explore ways that Gemini can help brand your veterinary emergency and

specialty care hospital and drive more hits to your website, contact us at mari@geministudio.com or call 973-276-9576.

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