Submitted By:Ratan Ranjan 10BM60068Saurabh Mittal 10BM60088Swarnabha Shankar Ray 10BM60092

Health Care Industry classification

Diagnostics and Pathology

Market valued at Rs. 6000 crores in 2008Growth rate 20%Issues:-Highly fragmented (4000 labs)Low entry barrier Low accreditation (National Accreditation

Board for Testing and Calibration Laboratories (NABL))

Rampant supply leading to high competition and decrease in profitability

Medall Healthcare Pvt. Ltd : About Us

Company’s Growth Path

Acquired Precision Diagnostics in Chennai in 2008 Acquired Clumax Diagnostics in Bengaluru Andhra Govt's Public Private Partnership and will be opening centres at

Kurnool, Kakinada, Warangal and Vishakhapatnam Renewed contract for Radiology Department management at Fortis Hospital

for another 5 years Launched its Behavioral Health Services Division from January 01, 2011.

Present Location:- Chennai, Bengaluru, Trichy, Tirunelveli, Pudukottai, Rajapalayam , Virudhunagar

and Pondicherry.

Job Function Composition

Annual Company Growth

Services Offered

Medall offers a bouquet of premium healthcare services . Laboratory servicesRadiology ServicesMaster Health CheckupsTeleradiology ServicesHealth on WheelsCardiology ServicesNeurology ServicesClinical Services

Profiles Offered

Mergers & Acquisition Business Development Sales & Marketing Operations Business analytics

Expectation from Company1) Business development

Competitor analysis Prior knowledge of doing SWOT and Porter 5 forces analysis would be helpful

New Business Models To Develop new business models for add-on revenue streams.

Expansion Strategy Mergers and acquisitions Opening of new Diagnostic Centers

Expectation from Company…..1) Operations

Increasing Operational Efficiency To Study the service operations at each centre To improve the service quality.

Registration Process Propose a new registration process/admission planning Reduce waiting time of customers Forecasting demand

Scheduling Maximum utilization of man and machine. Reduce idle time of machines

Expectation from Company….2) Marketing

Studying Consumer behaviour To conduct patients interviews for identifying the Market risks and consumer

expectation

Brand building To improve brand equity of Medall Health care Pvt Ltd through value

communication

Customer Relationship Management To develop feedback mechanism and help desk for answering their queries

Thank You