VHI Women’s Mini Marathon 2016

Sampling Opportunities

Emma Olohan

Get Ready for 37,000 Women!

Are you Ready?

What do we have in store for you for 2016?

“It is the biggest all-women’s event of its kind in the world!”

The VHI Womens Mini Marathons offers access on a one to one basis to 37,000 women

nationwide.

This is an essential element to your annual sampling campaign.

VHI WMM reaches 2% of the female population

Entries open 17th February 2016

History

Charity

Funding

Over Half

From

Dublin Women

of

Every

Age

ABOUT US

Since it was first run in

1983, there has been

a total entry of nearly

921,000 women.

CHARITY FUNDING:

Approximately €192m

has been raised for

charity since its

beginning in 1983.

WOMEN OF EVERY AGE

EVERY COUNTY IS IN

Every county in

Ireland is represented

in the race and most

support a favourite

charity or cause - just

over half the entrants

are from Dublin but all

32 counties are well

represented.

Women of every age

and every walk of life

take part -while the

majority would be in

the 25 to 45 age

brackets, in the 2015

race there were more

than 300 participants

over 70 years of age!

Sampling Works Enable customers to experience or trial product for free in advance of purchasing.

Give your product hand-to-hand? Become a product partner for the VHI Womens Mini Marathon Race Bag

“Women drive 70-

80% of all consumer

purchasing, through

a combination of

their buying power

and influence.”

http://www.forbes.com/sites/bridgetbrennan/2015/01/21/top-10-

things-everyone-should-know-about-women-consumers/

The OPPORTUNITY 4 ways to get involved

Nationwide

Leinster

/ Dublin

Only

Literature

Insert Coupon

€4,600

Insert your product in all bags

nationwide.

37,000 race bags will be

issued to the Women of the

Mini Marathon within the 2

weeks before Race Day.

€3,500

Over 25,000 bags are issued

in the Dublin Registration

Event, Womans World at the

RDS.

The Registration event takes

place over 2 days.

Your unit is branded.

Brand Ambassadors place

your product into the Race

Bag.

€1,495

If you are an online service or

wish to provide a Special

Offer – Take Advantage of

our Coupon offering.

The Coupon fold out is

proliferated- and is issued in

each of the bags and is a

brilliant way to influence and

reach our Saavy Shoppers.

€4,600

Make an Impact !

Provide a colourful, impactful

literature insert for our

women.

Inform them of your product,

service, or business.

Each Literature piece is

carefully placed by our

professional packing house.

Help consumers to Love your brand.

“At the touch of love, everyone becomes a poet.”

Engage with 37,000 women of all ages, up to 3 generations in the

same family of females, connect with your consumers through the

VHI Womens Mini Marathon Race bag.

Be one of the exclusive brands involved in this campaign for 2016.

Love

Emma Olohan.

Thank you for your time

Marketing Project Management Ltd (MPM)

To discuss the opportunity & get involved in this campaign,

please contact me at MPM.

Email: emma@mpm.ie

Telephone: (+353) 1 6612956

Website: www.mpm.ie

Twitter: @SamplinginIRL

“In business, one of the challenges is

making sure that your product is the

easiest to experience.”

- Mark Cuban