VICHY BY GROUP 3 CLASS 2VICHY BY GROUP 3 CLASS 2

Idea

Vichy combines spring water with high-tech and active natures.It aims at cxomforting skin,resisting anaphylaxis and strengthening skin's barrier.Its catchword is "The dream of ideal skin comes true".

Origin

In 1931, a beautician called Georges Guerin found out the efficacy of the spring in Vichy, a town in France. He finally decided to poured Vichy spring into skin care cosmetics. This is the birth of Vichy. In 1955, Vichy was purchased by the famous L 'oreal group. Vivhy entered the market of China in 1998. Now, many large pharmacies sell its products.

Target Market

Vichy’customs are mainly white collar workers and women with a certain economic strength, so it mainly advertises on newspapers and magazines . It advertises natural medicine which can prevent and treat skin disease. What’s more, the salespersons of Vichy are professional pharmacists. High quality, suitable price and professional service lead to success

Product

When it comes to taking care of your skin, vichy offers some of the best solutions. Thermal water is a centuries old treatment for all kinds of skin ailments. Soothing and calming, natural spring waters can help reduce irritation, redness and scaling associated with a variety of conditions. Vichy combines this old fashioned tradition with cutting edge scientific technology in order to deliver a full range of skin care products that work with your skin to promote a healthier and more vibrant complexion.

Price

Vichy is aimed at cosmeceutical products and the development foreground of the cosmeceutical market in the future was prospected. (未来药妆品市场的发展前景进行了展望 ) So its price is a little high compared with other foreign cosmetics brand .But do not worry because some of its great products just be sold at $5.

Place

French vichy has gone towards here and there in the world, especially serving popularly in America ,Asia, Europe and Middle East.

Promotion

Vichy is holding lots of activities in order to welcome its 8 anniversary celebration such as HK VICHY in Defu Square and Shangshui Square. Preferential promotion of stored-value card is already well underway in its club so as to return its old and new customers. Customers can enjoy a certain kind of discount according to their prepayment and also select a present in corresponding range.

DisadvantagesFirst,Vichy loses dominant position when com

pared with domestic in price.Second,Vichy is new to most Chinese.It's prod

ucts are only selled in dispensaries.However,our dispensaries are very different from Franch.As a result,customers in China often overstate its medical nature instead of its function in caring skin.

thanks ！