Video has long proven its value as a powerful and engaging way to deliver

compelling content and turn consumers into loyal fans. Video ads provide an

immersive experience that encourages engagement through its very nature. Due to

its rich format, video allows for a more entertaining, interactive viewing experience which increases brand awareness and resonance, far beyond the initial view.

OV E RV I E W

Video ads are rich, immersive experiences that enable marketers to bring their brands and products to life. Viewers

can picture how a brand fits their lifestyle or gain a sense of how much they would enjoy playing a new game —

leading to higher value customers. And with standardized formats across the industry, video ads can scale across supply sources — including more than 45,000 apps on MoPub Marketplace.

E N G AG E CO N S U M E R S W I T H T H E R I C H E ST E X P E R I E N C E

B R I N G YO U R B R A N D A N D P R O D U C T TO L I F E Video offers marketers the opportunity to create an unmatched visual experience. Brands and performance advertisers can truly show people how they fit into a

consumer’s lifestyle. By bringing these experiences to life through video,

consumers can gain the strongest awareness of marketers’ brands and products.

S C A L E C A M PA I G N S AC R O SS M O R E T H A N A B I L L I O N D E V I C E S Publishers continue to rapidly adopt video. In 2015, MoPub saw a 50% increase in

publishers supporting video. With more than one billion uniques devices on

MoPub Marketplace, advertisers can reach their audience in high quality placements at massive scale. Also, with the standardization of video across the

mobile industry via MRAID and VAST video, video creatives can be easily

distributed across multiple mobile supply sources.

T Y P E S O F V I D E O

VAST (Video Ad-Serving Template) VAST is a standard video template that communicates how the ad should display to the video ad player. VAST was built specifically for video and is our recommended video format thanks to ease of use and strong analytics — including quartile tracking.

MRAID (Mobile Rich-media Ad Interface Definitions) Video The MRAID framework can be used to deliver video ads. MRAID video units allow for the delivery of video in interactive formats, such as enabling overlays or swivel units for further user engagement. We recommend MRAID Video to be built in partnership with one of our certified MRAID partners.

MRAID+VPAID (MRAID Video Addendum) MRAID+VPAID enhances the MRAID framework by coupling MRAID with the strong video reporting capabilities of VPAID (Video Player Ad-Serving Interface Definition). The enhanced reporting includes views, quartile completion rates, and other custom user interaction tracking. To build this strong video experience, we recommend working with one of our certified MRAID+VPAID partners.

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VIDEO ADS

VIDEO ADS

G E T T I N G STA R T E D It’s simple. Test your bidder for video ads in the MoPub Demand Platform and MoPub Sample App. Flip on the video filter in the MoPub Demand Platform to start receiving video inventory. Get in touch with our team of mobile experts for help.

mopub.com @mopub dspsupport@mopub.com

A N ATO M Y O F A V I D E O A D

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Landscape video

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Portrait video

U S E R AC T I O N For non-skippable video, the screen is not clickable until the video completes. After the video completes, the user can close the video or click anywhere on the screen to a destination URL. For skippable video, both actions become available to the user after 5 seconds.

V I D E O P R O G R E SS B A RThe video progress bar displays the progress toward completion of the video and visualizes both the portion of time elapsed and remaining.

CO U N T D OW N T I M E R For non-skippable videos, the timer counts down until the end of the video. For skippable videos, the timer counts down until the time when a user can skip the video.

CO M PA N I O N B A N N E R Companion banners appear at the end of the video to encourage consumers to engage with the marketer’s call-to-action.

I N D U ST RY I CO N The industry icon is a symbol for consumer information and control for interest-based advertising, a requirement for video ads. MoPub supplies the AdChoices icon by default, though demand partners can also choose to supply their own.

I N D U ST RY I CO N

CO M PA N I O N B A N N E R V I D E O P R O G R E SS B A R

CO U N T D OW N T I M E R

U S E R AC T I O N