video and the next generation internet - vidispine - findability day 2014

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Next Gen Internet Engaging Mobile first Calls for action

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Findability Day 2014 - a presentation on why and how video will rule the future on of content and how to search it.

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Page 1: Video and the Next Generation Internet - Vidispine - Findability Day 2014

Next  Gen  Internet  

Engaging Mobile first

Calls for action

Page 2: Video and the Next Generation Internet - Vidispine - Findability Day 2014

Nothing  engage  more  than  video  

700 Million Chinese online viewers by 2016

Page 3: Video and the Next Generation Internet - Vidispine - Findability Day 2014

Nothing  engage  more  than  video  

70% of all mobile traffic is video today

Page 4: Video and the Next Generation Internet - Vidispine - Findability Day 2014

Mobile  first  

Tablets outselling laptops & desktops combined

Page 5: Video and the Next Generation Internet - Vidispine - Findability Day 2014

Mobile  first  

Alibaba doubled mobile purchases last year

Page 6: Video and the Next Generation Internet - Vidispine - Findability Day 2014

By June 2013 Unique Visitors for search engines and online video were equal in China Social media dropping

Search and video

Page 7: Video and the Next Generation Internet - Vidispine - Findability Day 2014

*when I search, I act

Cum Investiga Agere*

Page 8: Video and the Next Generation Internet - Vidispine - Findability Day 2014

S O W H T ? Hint: It’s not only about selling shoes

Page 9: Video and the Next Generation Internet - Vidispine - Findability Day 2014

3x Use Cases

Page 10: Video and the Next Generation Internet - Vidispine - Findability Day 2014

Video Mobility Search

Page 11: Video and the Next Generation Internet - Vidispine - Findability Day 2014

Train the workforce

Customer and engineers sharing training videos, support cases and “how to”-videos

Page 12: Video and the Next Generation Internet - Vidispine - Findability Day 2014

Burberry.com it is a video communicating moods And yes, you can buy things

Engage the consumer

Page 13: Video and the Next Generation Internet - Vidispine - Findability Day 2014

Educate your customers

Instruction videos Video-centric apps Trouble shooting

Page 14: Video and the Next Generation Internet - Vidispine - Findability Day 2014

Thank  you  Erik  Åhlin,  co-­‐founder  Vidispine  

[email protected]