video in print introduction
TRANSCRIPT
Video–in–Print
Dhruva Enterprises(Exclusive distributors)
Video advertising was featured for the first time in a print magazine in
September 2009.
CBS and Pepsi came out with the first launch in the American
magazine Entertainment Weekly.
Opening the page activates the player which is a quarter-inch
thick screen seen through a cutaway between two pages.
This video player is run by a battery that can be
recharged
Can store up to 60 minutes of video
Video in
Wha
t is
VIP
? Why use V
IP?
Technical Specifications
VIP is an extraordinary way to refresh customer interaction. It is surprising, interactive, engaging and represents a novel
medium to reach and connect with your core audience. VIP can be packaged into existing print material to make the
package more easy to use. VIP is portable and the video can be modified, making
reusable and a lot more easier to use than a DVD.
Users presented with a VIP package are held captive
by the novelty of the package leading to longer
attention spans and substantially higher brand recall
4 page format (customizable)
Dimensions: 8.5 x 10.75’ (customizable)
Screen size: 2.4’ or 4.1’ (customizable)
Up to 60 minutes of video
5 chapter buttons
Embedded usb jack
Video-in-Print (VIP)
Dhruva Enterprises, in partnership with Americhip, an L.A based company is marketing a revolutionary product which allows for a very unique and innovative user interaction experience.
Our flagship product is called Video in Print, wherein an LCD video player is embedded into normal print material. For the first time in India, our product offers brands and advertisers the ability to display video content in print material.
Where else has VIP been used?CBS Monday to the Max:When launching its new campaign called “Monday to the Max” (a partnership with Pepsi ), CBS and its media agency OMD used Americhip’s VIP to embed actual video when reading a magazine.
Discovery Life:For the launch of its mini-series Life, Discovery Channel created a media kit using VIP where video images of nature were beautifully broadcast on Americhip’s patented 4.1” VIP™ screen. The VIP™ player was housed in a beautifully appointed 8” x 8” hard cover book.
Nike Livestrong:The Livestrong brand at Nike launched its 2010 campaign with a new sales support piece. Americhip designed a high-end, case bound book using the iconic gold and black artwork. For the video element, Nike filmed a video message from Lance himself—extolling the success of the Livestrong movement.
Mazda:Mazda’s high end Mazda6 was sold with a consumer aid developed by Americhip. Key video data was programmed into a rugged, case-bound book which could be handed to the consumer at the time of the purchase.
International ClientsA peek into our clientele across all product categories
About Us
Dhruva Enterprises is the exclusive distributor in India for the brand new, patented Video–in–Print (VIP) Technology.
VIP™ was developed by Americhip Inc, a Los Angeles based company that creates sensory experiences.
Americhip specializes in designing and producing value-added, breakthrough advertising and marketing products that make an impact and deliver results. Americhip works with the leading advertising agencies and brands around the world to produce high-impact audio, visual and dimensional gift cards, print, magazine inserts, and packaging.
Contact:
Dhruva Enterprises
Sowjanya Varadhan. S
Email: [email protected]
Phone: +91.44.42116692
Mobile: +91.99406 85223