Video Procedures

Basic Concepts

Video Procedures

Procedures for Producing Video:

Planning Technical PreparationCreatingDistributing

Video Procedures

Planning:

Define target audienceBrainstorm – write down ideasCoordinate location needsCoordinate equipment needs

Video Procedures

Technical Preparation:

ScriptwritingoReason for the script?

Commercial, entertainment, information, news, PSA

oWrite the script

StoryboardoPlan out and number each scene visuallyoInclude dialog and camera direction

Video Procedures

Technical Preparation Equipment Selection

o Location – Where will the video be shot? – indoors/outdoors, studio?)

o Computer/softwareoVideo cameraso Recording/storage device or mediao Types of lighting

Single flood light Two point light plan Three point light plan

Video Procedures

Technical Preparation

Equipment Selection (continued)oType of microphones

Is it loud and crowded? Use cardioids.

Is the audio source far away? Use shotgun/hypercardioid.

Are there any audio sources to capture simultaneously?Use omnidirectional.

Do the microphones need to be unseen?Use lavalier.

Video Procedures

Technical Preparation Additional Equipment Considerations

o Tripod needed?oDolly needed? – Will the camera need to roll

along the floor?o Batteries needed? – types and how many?o Power cable/charger for cameras? – is the shoot

very long?oA/V cables? – BNC, RCA, XLR, Mini?o Extension cords?

Talent release forms

Video Procedures

Producing:

Record videooUse a tripod as often as possibleoMake sure there is adequate light – adjust iris, add gain as neededoWhite balance cameraoFocus by zooming all the way into your subject, focus, then zoom back outoUse proper composition techniques (rule of thirds…)oCheck audio levels – adjust as necessaryoBegin recording and cue the talent

Video Procedures

Producing

Edit audioo Import video into software programo Import any additional files as neededo Cut, splice, trim, edit and assemble as necessaryo Add effects (only if they do not detract from the

message)o Add background musico Adjust each track’s level as neededo Save

Video Procedures

Distribution:

Export – determine file format neededDetermine electronic distribution media

o Videoo DVDo Internet download/streaming