videos are everywhere!
TRANSCRIPT
www.kPoint.com
We now live in a visual world
#VideosAreEveryWhere
www.kPoint.com
Today we communicate very differently
Print Media
TV
1950s
1960s
Video
Image
Text
SOCIAL
Early 2000s
Early 2000s
www.kPoint.com
In the last decade Videos have changed
AdvertisementMediaMarketingRetailLearninghow we communicate.
#VideosAreEveryWhere
www.kPoint.com
DollarShaveClub upturned the shaving blade market using just one video.Bought by Uniliver for $1B
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Corning created viral videos to market a product no one sees. Increased sales from $50M to $750M in 3 years
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Beginning with a single YouTube video in 2009 to over 5000 instructional videos & 4 million exercises completed in a day
Salman Khan: Let’s use videos to reinvent education
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Video help top experts transcend geography and time
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Zappos uses videos to meld their culture
and customer experience
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What is the common thread?
Successful companies aggressively invest in videos to drive business outcomes
For digital marketing For on the job learning For CXO connect For customer communication For self service & support For corp culture & memory
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We all want the instantaneous, captivating video experience that drives
outcomes
For that videos need to be engaging, informative, searchable
and excite their audience into action
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Measure
kPoint maximizes outcomes through videos
Distribute anywhere Securely
Search by people, facts, things in the
video
Use intelligent highlights & tags to view interesting
parts
Measure viewer engagement
Invite deep dive & call to action
Inform EngageMake videos discoverable
www.kPoint.com
Large multi-national telco provider uses kPoint to reduce product roll out time by 80%
Secure, instantaneous distribution
Offline viewing for remote employees
Train 40,000+ support staff at the same time
Measure training effectiveness
Reduced product training cost by 60% & increased effectiveness of training by 80%
New product/features communication time brought down to 2 days from 2 weeks
4 Person L&D team for 40K+ CSR
www.kPoint.com
Large IT consulting co enables business transformation with kPoint
Share knowledge through videos across
business functions
Enable in-office and in-field employees with same
content, online and offline
Enable structured and self learning for new business
focus
Measure learning and conversion effectiveness
Enable, Align and Empower 225K+ employees
150K hours of video across business functions across 5 continents
Reduced cost and on boarding for 15K new hires every year
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Top LMS chooses kPoint to deliver video based lessons
Secure distribution within the LMS
Add Quiz, polls. Generate highlights
automatically
Leverage existing videos or create videos in kPoint
Measure effectiveness of
video lesson
Provided the ability to include videos seamlessly in courseware with the ability to include interactivity in existing video assets
Available to 60M+ users
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Companies use kPoint for successful video programs
That reduce their product go-to-market
That increase conversions in their
digital marketing videos more engaging
That onboard employees faster
That make learning more effective by
making videos discoverable and
interactive
That provide latest sales content to their
sales teams on the road
That increase customer satisfaction through self-service or better
trained customer support teams
www.kPoint.com
We know videos are important to you.
Talk to kPoint on how you can maximize your business objectives with videos
#VideosAreEveryWhere
www.kPoint.com