videosurveyor (georgia tech)
DESCRIPTION
First draft of our final presentation for I-Corps program.TRANSCRIPT
Video Surveyor
Converting video into usable geometry
Construction
Home Owners
Video Surveyor
Converting video into usable geometry
Construction
Home Owners
Spoke to
102 Customers
Team VideoSurveyor
Ioannis Brilakis, PhDAssistant Professor
Principal Investigator
Habib FathiPhD Candidate
Entrepreneurial Lead
Stacy ScopanoBusiness Development Manager for Construction at Autodesk
Mentor
Initial business concept
Inexpensive, easy to use video-based surveying technology to replace tape measurement
$17.9 B
~ $8-10 B
$20 M
Total available market:Roofing industry in the US
Target market:Roof surveying
Served available market:Roof construction or renovation
Business model canvas – week 1
What we did…
What we did…
• Hypothesis
• Measurements of well-defined edges
• Contacts
• General contractors
• Claim investigation
• Building owners
• Findings
• Measurements are valuable but the ability to provide that for arbitrary
points is of higher value
• 3D point clouds for documentation and archiving also provide major values
• Cm level accuracy is appropriate for quick estimation and quality control
What we found…
OR
Hardware
Captured video (left and right view)
3D point cloud
Length measurement
Construction project ecosystem
Pre-Project Phase
Planning & Design
Contractor Selection
Project Mobilization
Construction Phase
Closeout & Handover
Maintenance & Operation
As-Built study [retrofit projects]
Bid Phase
Construction Estimation
[multi-contractor]
DESIGN:
CONSTRUCTION:
architect
consultants
General Contractor
Trade Crews
Owner / Operator
- Visualization & documentation- Archiving
Flow of retrofitting process
Identify Performance
Requirements
Inspect Existing
Structure
Evaluate the Performance
Retrofit?
Select an Appropriate
Method
Evaluate the Performance
Implement the Retrofit
Method
As-Built Documentation
& Archiving
Decision Making:
CONSTRUCTION: Yes
Conceptual Phase
- Visualization- Archiving
Business model canvas
What we did…
What we did…
• Hypothesis
• Generating 3D point cloud Vs. measuring well-defined edges
• Revenue stream: monthly subscription & charge per use
• Contacts
• General contractors
• Home improvement & renovation
• 3D imaging & scanning
• Photogrammetry
What we found…
• Not just point cloud, but a tool that helps in decision making
• Value proposition
• 3D point cloud offers higher value
• Our competitor = photogrammetry
• VideoSurveyor Vs. photogrammetry
• Eliminate the need reference measurement
• Easier data collection
• Guide data collector & interactive visualization
• More accurate results
What we found…
• Test pricing
• Monthly subscription: ~$2,000
• Charge per use: depends on the specific application
~$25-50 for subcontractors
• How our competitors price
• Sell standalone software + hardware (if any): ~$10,000 – 40,000
• Freemium: advertising other products that use the information as
input
Our revenue model
• Construction: project-pricing
Standalone software
Charge the contractor monthly
(~$2,000)
Bill the project
• Home repair/renovation: e-commerce
Server (SAAS)
Upload video
E-commerce transaction
3D model & Content selection
List of local contractors
Vendor fee
Job order
Business model canvas
What we did…
What we did…
• Why do we need partners?
• Not just a point cloud, but a tool that helps in decision making
• Hardware
• Key partner
• Camera and lens manufacturer (40-50% cost reduction)
• Augmented reality
• Non-competitors (HomeDepot, Whirpool, Amazon)
What we found…
• Augmented reality
• Significant market potential exists for a combined technology
• Reality data capture using our technology
• Augmented data on a built environment and/or individual objects
• Use case 1: visualizing as-built information of covered or buried
parts of buildings/infrastructure
• Use case 2: visualizing an environment after improvement or
renovation
Market size
$30 billion*
~$5-10 billion
~$300 M
Total available market:Visualization, documentation, and Measuring industry in the US
Served available market:• Construction & retrofit• Homeowners• Insurance
Target market:Quick estimation with cm level accuracy
* KPMG Construction Industry 2011 Annual ReportAssume 0.5% share of total construction spent
What’s next…
• Minimum viable product
• 3D point cloud + augmented reality
• The PI and Lead are forming a company
• Seek seed funding from investors, SBIR, etc.
API Website & Server Smart Phone App