Vidzeme University of Applied Sciences

EMIC project experience

EMICEuropean Marketing &

Innovation Centers

How can the EMIC Knowledge Triangle improve

graduate employability?

The EMIC Knowledge Triangle consists of:

• Research• Education• Innovation

The main objective of the EMIC project is to achieve transformation towards a

knowledge society where: Education has intrinsic value, it’s not just a tool Education is questioning, not answering Education is comprehension, not competencies Education is active creation, not passive

application Interdisciplinary barriers are overcome Self aware individuals know what they want to

learn Enterprises can find necessary employees Unemployment rate among graduates diminishes

This project is a collaboration among

7 European countries and 9 educational institutions.

EMIC consists of 5 sections:

• Observatory• Community of

Practice• E-Learning• Local MIC

Support• Student Support

EMIC project is both virtual and physical

Vidzeme University of Applied Sciences has taken the lead in e-

learning to facilitate the development of

one common video course on marketing & innovation

Each educational institution chooses their most experienced

marketing and innovation teachers to feature in the e-learning videos.

Vidzeme University of Applied Sciences has chosen its teachers from our new

international study module

Autumn semester entitled

‘’Through Famous Gateways to Unexploded Getaways’’

Spring semesterentitled ‘’ From

Globalization to Regionalization’’

EMIC project is innovative because:

This is a new experience where Europe's best marketing and innovation teachers work together to create one common international e-learning course.So far, marketing and innovation intervention has been neglected. This is a new way to look at the market.

We use the latest audio visual tools as key enablers to deliver this innovative way of learning:

• Communities of practice• E-courses• Virtual platform for

communication• EMIC blog• Social networks• Video-conferencing

Funding:

Erasmus Multilateral projects – Life Long Learning programme – EU grant

The EMIC Knowledge triangle can be transferred to any other country or region.

The EMIC project is currently work in progress.

First e-learning material will be completed by the end of March

2013.

Conclusions will be drawn in October 2013.

http://emic.ismai.pt/

Contacts:

Teacher responsible for e-learning course content: baiba.pavule@va.lvProject manager, partner in Latvia:

iveta.putnina@va.lvProject manager, lead partner in

Portugal: jvieira@docentes.ismai.pt