vietnam digital landscape update 2013 sep_2013_mindshare
DESCRIPTION
TRANSCRIPT
Vietnam Digital Landscape
2013 current
Last updated 16 September 2013
Contents
Vietnam in a global context
Population profile by urban penetration & by age
Internet subscribers
Online activities
Leading websites
Social network sites
Online video
Telephone subscribers
Online advertising expenditure
Vietnam has…• the 14th biggest population in the world
• the 63th fastest growing economy
• the 17th highest number of Internet users
• the 5th highest Internet penetration (35.6%) in South East Asia
• the 8th highest number of mobile phone subscribers in the world
Sources: CIA Factbook, September 2013, VNNIC, for Nov 2012
Headline profile changes from the 2009 Census
Female Male0
10
20
30
40
50
60
70
80
+11.8% +13.2%19992009
Urban Rural0
10
20
30
40
50
60
70
80
+40.7%
+ 3.7%
19992009
Total population grown from 76.3m in 1999 to 85.8m in 2009 = +12.5%. There has also been a significant migration from rural to urban areas.
Source: Government Statistics Office of Vietnam - Census Date: 1 Apr 2009
Vietnam’s population is excitingly young
% of total population0
10
20
30
40
50
60
70
80
90
100
25%
20%
17%
15%
17%
6%
65+45-6435-4425-3415-240-14
Vietnam’s median age is currently 28.7 years
Source: CIA website July 2013
Latest population estimates (July
2013) show 92.477m,
comprising 46.272m females
and 46.205m males
% of Provincial Population Urban
Over 65% 3 provinces*
41 – 64% 7 provinces**
30 – 40% 7 provinces
17 – 29% 24 provinces
0 – 16% 22 provinces
Source: Government Statistics Office of Vietnam
Latest population estimates for 2012 show 88.78m population, of whom 28.36m are classified as living in urban areas (31.9% of total population), a rise of 6.94% since 2010. 60.41m live in rural areas, a net zero change since 2010.
Unemployment rate* reduced to 1.99% (2011 = 2.27%).*within labour age group; urban 3.2% and rural 1.4%.
*The municipalities of Da Nang, HCMC and Can Tho**Includes the municipalities of Hanoi and Hai Phong
Shift in Media usage 2010 – 2013
124
84
39
1616
FTA TV
Internet
Newspapers
Magazines
Radio
2012 2013
Between 2010 and 2013 the daily average time spend on watching TV has decreased (from 134min to 135min), while the average time spend on the Internet
has increased (from 74min to 128min).
Source: 3D 2013 (2,970) and 3D 2012 (3,010) urban adults aged 15-45
135
128
46
48
49
Internet Subscribers
Vietnam
Internet Penetration in South East Asia
(China 40%) Excl. Hong Kong (68%)
Brunei 78%
Vietnam 35.6%*Thailand 36%
Malaysia 61%
Singapore 75%
Indonesia 22%
Philippines 32%
Vietnam has one of the fastest growing
and highest penetration of
Internet Users in South East Asia.
All Asia = 27.5%
All Europe = 63.2%
N. America = 78.6%
Australia = 88.8%
Laos 8%
Cambodia 16%
Myanmar 1%
(Japan 79%))(Taiwan 69%)
Vietnam reached:10% in Sep 200520% in July 200730% in Sep 2010
Source world comparison: Internet World Statistics (IWS)Source SE Asia comparison: We Are Social, Mar 2013
* Vietnam source: VNNIC for November2012
Internet Usage Penetration of Vietnam population
2003 Dec
2004 Dec
2005 Dec
2006 Dec
2007 Dec
2008 Dec
2009 Dec
2010 Dec
2011 Dec
0
5
10
15
20
25
30
35
40
3.8
7.7
12.9
17.7
2224.4
26.6
31.1 35.1
% of population
Yr End
Totals
No. of Users % YoY
growth
2003 3,098,007
2004 6,345,049 +105%
2005 10,710,980 + 69%
2006 14,683,783 + 37%
2007 18,551,409 + 26%
2008 20,834,401 + 12%
2009 22,779,887 + 9%
2010 26,784,035 +18%
2011 30,552,417 +14%November 2012: 31,304,211 users =
35.6% penetration (+2.6% YoY)
Source: VNNIC for Nov 2012
Growth in Internet and Broadband user numbers
2005 Dec
2006 Dec
2007 Dec
2008 Dec
2009 Dec
2010 Dec
2011 Dec
2012 Mar
2012 Jun
2012 Sep
2012 Nov
0.00
5.00
10.00
15.00
20.00
25.00
30.00
35.00
0.21 0.52 1.29 2.05 2.97 3.64 4.08 4.29 4.30 4.31 4.33
10.5014.16
17.2618.78
19.8123.14
26.47 26.57 26.73 26.88 26.98
Broadband subscribers Other users
Source: VNNIC for November 2012,Vietnam Telecommunications Authority (VNTA) for July 2013
The GSO and VNNIC have stopped publishing monthly subscriber data since Nov 2012, but the VNTA has released detailed broadband subscriber data for 2013. The number of broadband subscribers now stands at 4.76 million equivalent
to 5.4% of the population
Broadband Internet Subscribers 2013
2006 Dec
2007 Dec
2008 Dec
2009 Dec
2010 Dec
2011 Dec
2012 Dec
2013 Jul
0
2
4
6
0.5
1.3
2.0
3.0
3.64.1 4.3
4.8
Broadband subscribers
57.427.3
9.3
2.421.6
% market share
VNPTFPTViettelSCTVCMC TelecomOthers
Source: Vietnam Telecommunications Authority (VNTA)
Millions
Of 4,880,428 broadband subscribers as of July 2013, 89% were accessing through xDSL Broadband, 5% through Fiber-to-the-home (FTTH) optical cable,
4% through cable TV [of whom SCTV 67% CMC 33%] and 3% through leased line.
Profile of urban Internet users age 15-45
Urban Popn Internet Users
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1622
20
25
19
2016
14
2919
35-4530-3425-2920-2415-19
Source: 3D 2013 Base: 1,812 adults aged 15-45 who used internet in last 3 months
27%
37%
24%
10%2%
SEC of Internet users(Index compared to total urban
popn.)
A (123)
B (112)
C (98)
D (59)
E (51)
30%
31%
25%
8%6%
Occupation of Internet users
Student
Employed - pro-fessional/office
Employed - other
Housewife
Unemployed
Average age: 29.1 26.7
Profile of urban Internet users by age and gender
Age 15-24 Age 25-34 Age 35-450
102030405060708090
100
51 49 49
49 51 51
Male Female
51%49%
Gender of Internet users
Male Female
Gender profile of internet users per age group
Source: 3D 2013 Base: 1,812 adults aged 15-45 who used internet in last 3 months
%
Internet penetration by city and age (accessed last 3 months)
%
Source: 3D 2013 Base: 1,812 adults aged 15-45 who used internet in last 3 months
Hanoi HCMC Da nang Nha trang Can tho Hai phong0
20
40
60
80
100
84
58 58
70
52
59
94
7985
92
81 79
88
54 53
70
47
72
65
38
28
42
2430
Total Age 15-24 Age 25-34 Age 35-45
Average time and frequency spent online by age
35-45
25-34
15-24
All 15-45
0 10 20 30 40 50 60 70 80 90 100
61
70
72
70
16
13
14
14
18
12
9
11
3
4
4
4
2
1
1
1
Everyday 4-6 days a week
2-3 days a week Once a week
Less often
Frequency use Internet
Age 15-24 Age 25-34 Age 35+0
20
40
60
80
100
120
140
160135
141
114123
130
115
Male Female
Minutes per average day
Internet usage continues to increase, with an average of 97 minutes a day in 2008, to 129
minutes a day in 2010, and 133 minutes a day in 2012, and a bit down to 129 minutes a day in
2013
Source: 3D 2013 Base: 1,812 adults aged 15-45 who used internet in last 3 months
When & where access Internet
7.01
-10a
m
10.0
1am
-12p
m
12.0
1pm
-2pm
2.01
-5pm
5.01
-8pm
8.01
pm-1
2am
00.0
1-4a
m
04.0
1-7a
m
It var
ies
05
1015202530354045
1519
16 18
29
40
3 1
24
When usually use internet
Home
At wor
k
Inte
rnet
shop
\cybe
r caf
e
Schoo
l\col
lege
Coffe
e sh
op\re
staur
ant
Whi
le w
aitin
g
Friend
s\rel
ative
s hom
e
Other
pla
ces
Trave
lling\
publ
ic tra
nspo
rt
Hotel
Don't a
cces
s at th
is tim
e0
10
20
30
40
50
60
70
80
90
10086
38
17 15 139 9
3 4 1 2
85
14 17
714
8 114 3 1 4
Weekdays
Weekends
% of Internet users accessing ‘At home’ has grown to 85% from 74% in 2010, 56% in 2008 and 25% in 2006.
A gradually decrease in percentage of accessing the Internet at ‘Internet shop/café’ (17% in 2013, 21% in 2010, 35% in 2008 and 65% 2006)
%
%Where access the internet
Source: 3D 2013 Base: 1,812 adults aged 15-45 who used internet in last 3 months
Online activities
Vietnam
Online activities Age 15-24
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
59 5745
39 35 3528 28 25
18 18 18 16 16 15 14 12 11
2922
28
2728 28
27 3128
1828
20 26 25 30
15 2415
6
410
119 12
13 1014
10
14
1716
10
17
9
18
10
617 17
23 28 2532 31 33
54
40 45 4249
38
62
46
64
Frequently Sometimes Rarely Never
Source: 3D 2013 Base: 771 adults aged 15-24 who used internet in last 3 months
Emai
lCha
t
Readi
ng n
ewsp
aper
Gener
al n
ews u
pdat
e
Visit S
ocia
l Net
workin
g sit
es
Wor
k rel
ated
bro
wse
Sports
new
s
Study
rela
ted
brow
se
Readi
ng m
agaz
ine
Busin
ess n
ews
Downl
oad
Mus
ic
Enter
tain
men
t/life
style
Play O
nlin
e Gam
es
Finan
cial n
ews
Techn
olog
y new
s
Wat
ch/D
ownl
oad
Mov
ies
Read
blog
Fashi
on/ S
tyle
Look
for n
avig
atio
n/ d
irecti
on0
10
20
30
40
50
60
70
80
90
100
50 46 43 42 41 40
23 21 19 16 16 16 15 14 14 12 12 11
24 2925 24 22
31
20 20 20 23
36 31 2921 26 29
1023
14
610
6 116
8
16 1611 16
1114
14
1615 14
5
12
10
20 1526 23
3121
41 4350 46
37 39 4248 45 45
73
53
70
Frequently Sometimes Rarely Never
Source: 3D 2013 Base: 651 adults aged 25-34 who used internet in last 3 months
Online activities Age 25-34
Read
Newsp
aper
Gener
al n
ews u
pdat
e
Wor
k rel
ated
bro
wse
Emai
lCha
t
Readi
ng m
agaz
ine
Visit S
ocia
l Net
workin
g sit
es
Sports
new
s/inf
o
Enter
tain
men
t/life
style
Finan
cial n
ews
Busin
ess n
ews
Study
rela
ted
brow
se
Techn
olog
y new
s
Play O
nlin
e Gam
es
Downl
oad
Mus
ic
Wat
ch/D
ownl
oad
Mov
ies
Fashi
on/ S
tyle
Downl
oad
Games
Look
for n
avig
atio
n/ d
irecti
on0
10
20
30
40
50
60
70
80
90
100
45 41 41 3731
21 21 19 18 16 16 12 12 12 9 8 5 5 3
16 21 24
1722
13 16 17 2015 18
16 14 14 2521
17 18
9
8 9 6
8 11
710 12 12
13 12
11 15 12
12
811 12
10
31 29 2937 37
5953 52 50
56 5461 59 62
5463 67 65
78
Frequently Sometimes Rarely Never
Source: 3D 2013 Base: 390 adults aged 35-45 who used internet in last 3 months
Online activities Age 35-45
Most popular Web Searches
Rank Top Searches, last 30 days Rising Searches, last 30 days
1 Facebook Gui cho anh (+300%)
2 Phim (movies) Phuong my chi (+150%)
3 Nhac (music) Patch fifa 2.0 (+120%)
4 Bao (newspapers) Vietnam airlines (+80%)
5 Tin (news) Livescore (+70%)
6 Game Phimdem.com (+60%)
7 Truyen (stories) Thoi tiet (+60%)
8 Youtube Diem chuan (+50%)
9 Google Ioe (+50%)
10 Zing (social network) Thegioididong (+50%)
Source: Google Insights for Search as at 4 September 2013
Top Online Interests
Source: Comscore July 2013
# Unique Visitors (000)
% Reach
1 Search/Navigation 15,367 91.6
2 Portals 15,028 89.6
3 Social Networking 14,589 86.9
4 Multimedia 13,875 82.7
5 General News 12,943 77.1
6 Entertainment - Music 12,314 73.4
7 Newspapers 11,338 67.6
8 Entertainment – News 10,569 63.0
9 Downloads 10,408 62.0
10 Online Gaming 10,279 61.3
Note: ComScore only measures internet usage at home and at work and does not include internet usage on mobile phones and in internet cafes.
Top Online Interests
Source: Comscore July 2013
# Unique Visitors (000)
% Reach
11 Entertainment – Movies 10,246 61.1
12 Email 9,074 54.1
13 Blogs 8,477 50.5
14 XXX Adult 7,616 45.4
15 Classifieds 6,489 38.7
16 Discussion/ Chat 6,231 37.1
17 Information 6,111 36.4
18 Teens 5,768 34.4
19 Humor 5,766 34.4
20 Family&Parenting 5,563 33.2
Note: ComScore only measures internet usage at home and at work and does not include
internet usage on mobile phones
Leading websites
Vietnam
Number of VN website domains July 2013Of the 413,419 registered dot.vn website domains, 250,692 are currently active
Source: VNNIC for July 2013
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
0
50
100
150
200
250
300
350
400
9 1435
6083
133
181
261
358
396
Active Total
Leading websites in Vietnam – Sep 2013
1 Google.com.vn (1)
2 Facebook.com (2)
3 Google.com (3)
4 Youtube.com (4)
5 Zing.vn (5)
6 Vnexpress.net (6)
7 Cococ.com (…)
8 24h.com.vn (7)
9 Yahoo.com (8)
10 Dantri.com.vn (9)
11 Blogspot.com (11)
12 Haivl.com (14)
13 Vatgia.com (13)
14 Kenh14.vn (12)
15 Qtrax.com (…)
16 Ngoisao.net (16)
17 Giaoduc.net.vn (15)
18 Soha.vn (19)
19 Vov.vn (…)
20 Tinhte.vn (…)
Source: Alexa 04/09/2013
Based on the last month’s average daily traffic (previous month’s ranking in brackets)
Most popular online gaming websitesRank Online Gaming websites Unique visitors (000)
1 Vuigame.vn (4) 1.832
2 Yahoo! Games (3) 1.465
3 Unigame.vn (2) 1.367
4 Zing Play (5) 1.262
5 Gamevui.com (6) 1.171
6 Ongame.vn (7) 1.004
7 Sohagame.vn (…) 999
8 King.com (…) 916
9 Trochoiviet.com (8) 901
10 Musinhmenh.com (…) 863
Source: Comscore 2013 based on July
In total 10,279,000 unique visitors play online games
(previous month’s ranking in brackets)
Note: ComScore only measures internet usage at home and at work and does not include usage on mobile phones or in internet cafes.
Social network sites
Vietnam
Social Network sites had 14.5mil unique users in the last month
Rank Site Unique visitors (000)
Reach
1 Facebook.com 12,150 72.4%2 ZingMe 6,160 36.7%3 Kenhsinhvien.net 2,242 13.4%4 Diendanbaclieu.net 2,066 12.3%5 Tuyensinh247.com 1,758 10.5%
According to ComScore, social networks have 14,589,000 ‘unique visitors’. This should not be confused with ‘members’!
Source: Comscore 2013 based on July
Social networking: penetration and profile
51%49%
Gender*
Male
Female
Source: 3D 2013 Base: 1,812 adults aged 15-45 who used internet in last 3 months of whom 1,477 have a profile on a social network site
3D 2012 showed that social network penetration increased tremendously since 2010: from 38% of
all internet users in 2010, to 88% in 2013, rising to 92% amongst the 15-24 age group.
48%
34%
19%
Age*
Age 15-24
Age 25-34
Age 35-45
Age 15-24
Age 25-34
Age 35-45
0 20 40 60 80 100
92.3
82.3
58.7
82.4
68.1
48.3
39
15.7
8.5
Penetration 2010 Penetration 2012Penetration 2013
%
52%
25%
11%
6%3%
Age distribution
15-24
25-34
35-44
45-54
55+54%
46%
Gender distribution
MaleFemale
Zing Me users in Vietnam
6,2 million Zing Me ‘unique visitors’ in Vietnam• Zing Me penetration of total population: 6.9% • Zing Me penetration of internet users: 21.5%*
Source: Comscore 2013 based on July 2013, *VNNIC for Nov 2012
Note: ‘unique visitors’ should not be confused with profile members.
Facebook users in Vietnam
12,150,000** Facebook users in Vietnam• Facebook penetration total population: 13.1%**• Facebook penetration internet users: 34%*• In the past month the total of FB users in Vietnam has increased by
31.5%, which makes VN world’s #16 in FB user growth rate.
Source: **Comscore 2013 based on July, *VNNIC for Nov 2012
Note * * social bakers do not public a number of Facebook users
57%43%
Gender distribution
MalesFemales21%
47%
25%
5% 1% 1%
Age distribution13-1718-2425-3435-4445-5455+
Leading Brands on Facebook(based on last month)
Rank Name Local Fans
1 Zing mp3 1.066.205
2 ChonMua 866.397
3 Eway.vn 859.764
4 Lazada Vietnam 600.332
5 MegaStar Cineplex Vietnam 471.137
6 Samsung Mobile Vietnam 424.263
7 Axe Vietnam 399.338
8 Heineken 395.404
9 Kinh doanh truc tuyen 387.709
10 Appstore.vn 365.891
Source: Socialbakers 30/08/2013
Most popular Facebook pages (based on last month)
Rank Page Local Fans
1 Facebook for Every Phone 10.811.3422 Qua Tang Cuoc Song 2.244.8043 Goc Thu Gian 2.237.9534 Vo Hoai Linh 1.557.4915 Cuoi Vo Bung 1.310.0106 Nhat Ky 1.181.2577 Hoc Nhung Nguoi Thich Doc Tin 24h 1.114.0518 Hoc Tieng Anh Mien Phi 1.107.3579 Zing mp3 1.066.20510 Hay Noi Nhung Loi Yeu Thuong 1.047.725
Source: Socialbakers 30/08/2013
Online video
Vietnam
Frequency to watch Online videos
All 15-45 Males Females Age 15-24 Age 25-34 Age 35+0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
23 25 2128 23
9
32 3331
3131
35
8 79
89
10
11 1012
1211
10
26 25 2721 26
36
At least once a day 2-6 days a week At least once a month Less often Never
Source: 3D 2013 Base 2,970 adults aged 15-45 of whom 1,351 adults watched videos online
Watch online videos – time slots & devices
Source: 3D 2013 Base 2,970 adults aged 15-45 of whom 1,351 adults watched videos online
7am -
10am
10pm -
12pm
12pm -
2pm
2pm -
5pm
5pm -
8pm
8am -
12 mid
night
12 mid
night -
4am
4 am
- 7 a
m
0
5
10
15
20
25
30
35
3 4
12
6
16
31
1
0
Personal C
ompute
r
Netbook
/ Lapto
p
Smartp
hone
GPRS M
obile P
honeiP
ad
Inte
rnet T
V
Tablet (
Android
)0
10
20
30
40
50
60
7063
36
117
2 2 2
1.30 hrs/week to watch TV online1.41 hrs/week to watch videos
online
Websites to watch online videos
Youtube.com Zing Yahoo!DailyMotion K plus Click.vn MetaCafe VTV.vn HTV.vn Vimeo0
20
40
60
80
100
76
114 4 2 1 1 1 0 0
85
36
16
6 3 62 2 2 1
Most often used Visited in P7D
Source: 3D 2013 Base 2,970 adults aged 15-45 of whom 1,351 adults watched videos online
Adults claimed length of video clips they usually watch online is around
9.2 min.
Types of video clips watched online by User-generated content
0
20
40
60
41
2318
13 13 12 12 11 10 10
Source: 3D 2013 Base 2,970 adults aged 15-45 of whom 1,351 adults watched videos online
Types of video clips watched online by Professional-generated content
0
20
40
60
49
26
15 15 14 14 12 11 10 9
Source: 3D 2013 Base 2,970 adults aged 15-45 of whom 1,351 adults watched videos online
Telephone subscribers
Vietnam
Total telephone subscribers to Dec 2012Total new subscribers YTD = 12.5m mobile and 16.5k fixed desk phones
This chart shows the GSO’s latest total market estimates compared with the implied revised figure for 12 months’
previous (currently up by 3%). Note: new method of counting number of mobile subscriptions was introduced
by the GSO in May 2011 and back-dated to 2010.
Source: Vietnam Ministry of Information and Communications (MIC) / GSONote * GSO didn’t update their numbers this month, so numbers are still from
December
2005 Dec
2006 Dec
2007 Dec
2008 Dec
2009 Dec
2010 Dec
2011 Dec
2012 Mar
2012 Jun
2012 Sep
2012 Oct
2012 Nov
2012 Dec
0
20
40
60
80
100
120
140
160
6.9 8.9 11.7 14.1 15.6 14.4 15.5 15.3 15.2 15.0 15.0 14.9 14.98.518.6
35.2
67.2
110.0 111.6 117.6 118.7 120.7 120.9 120.7 120.9 121.7
Desk telephone Mobile
93% of urban adults has a mobile phone
One Two Three Four or more
0
10
20
30
40
50
60
70
80
9081
9
0 0
80
15
3 2
82
15
2 1
83
13
31
84
11
3 2
15-1718-2425-2930-3435-45
Source: 3D 2013 Base: 2,970 urban adults aged 15-45 of which 2,733 currently own a mobile phone and 784 have a smartphone or don’t know their type of phone
Number of SIM cards in use%
65%
20%
6%2%
7%
Type of mobile phone
Standard mobile phone
Smartphone
I have/use both types
I dont know what type my phone is
I dont have a mobile phone
45%
24%
7%3%
1%
1%19%
Operating System of smartphone
Android
iOS
Simbian OS
Windows OS
RIM
Other OS
Don't know
Service Provider and 3G market share
In Q1 2012 Vietnam had 15.5mil 3G connections (+14% YoY). However, the
overall market has grown by 20%, reaching 141.6mil connections in Q1. 3G now accounts
for 11% of the market (12% in 2011).
Source: Wireless Intelligence Q1 2012
38%
27%
27%
3% 3% 1%
% Market Share
Viettel
Mobifone
Vinaphone
Vietnamobile
Beeline
S-FoneMobifone
Vinaphone
Beeline
S-Fone
Viettel
Vietnamobile
0 10 20 30 40 50 60 70 80 90 100
85
85
90
90
91
100
15
8
0
100
8
4
% 3G % Prepaid
Early uptake of 3G services was encouraging (8mil by mid-2011), but the rate of growth has been
slower than expected.
Smartphone users in Vietnam
Source: Nielsen, June 2012
30% of mobile users in Vietnam has a Smartphone
• 62% of smartphone users has accessed the internet on their smartphone in the last 30 days
• 31% of smartphone users has used app’s, with a median of 6 app’s regularly used
• 7% of smartphone users has used Location-Based-Services (LBS) in the last 30 days
Mobile Phone Brands usedUrban sample aged 15-54
Source: TNS Target Group Index 2011 Base: 5,096 urban adults age 15-54
Series10
10
20
30
40
50
60
70
80
90
100
58
14
8442
21 Sharp
SagemPhilipsPanasonicNecHitachiSiemensBlack BerryMotorolaIphoneSony EricssonLGOtherSamsungNokia
Yes on computer Yes on mobile phone Yes on iPad/ tablet0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
16.0
18.0 16.9
5.1
0.7
16.1
4.6
1.2
11.3
3.8
2.1
9.9
3.4
1.9
7.4
0.7 0.3
5.5
1.70.8
M 15-24 F 15-24 M 25-34 F 25-34 M 35-45 F 35-45
Watching Live TV on a computer or mobile phone, or iPad/ tablet is increasing: penetration has increased
from 15% in 2010 to 19% in 2012 , and to 22% in 2013
Overall looking, in every age group more males than females have watched TV on a computer, mobile
phone, or iPad/ tablet.
Source: 3D 2013 Base: 2,970 adults aged 15-45
%
Watched Live TV on computer, Mobile or iPad/ tablet
Advertising revenue
Vietnam
Online advertising expenditure
10%6%
0%4%
80%
Share of advertising ex-penditure*
Newspapers Magazine Radio
Internet TV
Spending on display advertising is still a relatively
small share (4%) of the overall advertising spend, but growing
-0.5
0.5
1.5
2.5
3.5
4.5 4.2
2.8
2.1 2.1 2.11.6 1.5 1.4 1.3 1.1
10 biggest spending sectors online (Apr 2010-March 2011)
In m
illi
on
s $
Source: Kantar Media Net Insights Report 2011
*Excluding OOH