view in current state and the future of augmented reality(english version)
TRANSCRIPT
August 13, 2011
Etsuji Kameyama
View in current state and the future of Augmented Reality
The blog concerning AR of individual management, the access from 50 countries in the world, and articles on AR exceed 3500. The first AR article: February 13, 2009. And, information has been expanded by SNS.
Etsuji Kameyama‘s AR-Blog : http://development.blog.shinobi.jp/Category/47/Twitter : @kurakura
http://www.facebook.com/ekameyama
Change that surrounds a lot of industries that use information technology
Rapid evolution of
software skill and infrastructure
New device such as smart phones
Spread of cloud computing
New digital signage
It is necessary to
reform according to the change.
Expectation for AR Solution(1)How do it market/differentiate?Strengthening customer point of contact and improvement of conversion.Positive use for attracting customers and commodity solicitation.Use with the Cross meda is active.
Expectation for AR Solution(2)DeviceUser rapid increase of smart phone terminal with camera.IPad2 and Android Tablet spread by business/sales support.
Software and infrastructureAppearance of efficient, cheap AR engineThe AR service base that can be used by the ASP/SaaS method is enhanced.
AR service and technology (Japan and world)
Services Technology
Japan
World
The 2nd ARE (are2011) was held in Santa Clara in the United States in May, 2011.
AR summit was held in British London in June, 2011.
"Mobility AR" event is held in San Diego in October, 2011.
The main device that achieves AR
PC connection Web camera
Android
Apple iPhone
Android Tablet
PC with Web camera
NINTENDO DS 3D
Sony PSP Series
Docomo & OlympusAR Walker
(CEATEC 2010にて)
MS Kinect
Vuzix Wrap 920AR
iPad2 Windows Phone 7.x
ARContact lens (reference information)
Technology used with ARMethod of recognizing ARAR marker: It is a monochrome, square shape usually. Vision [= markerless]: Picture and image, etc.Sensor and location information: GPS/WiFi/NFC/RFIDRecognition of face (recognition of expression)Gesture recognition (movement of hand and body)Three-dimensional shape such as buildings and commoditiesThe spatial awareness: A virtual space is generated from the state of the space. A simple method: Contents are piled up on the live camera.
AR must offer it. Enhancing of senses (It impresses and it enjoys being surprised). Sales supportSupport of educationTechnical assistance (medical treatment/factory)Information visualization New communications
What can you do by AR?(1)
What can you do by AR?(2)The main usage that has been usedInteractive, electronic picture bookMagazine, catalog, and handbillMerchandise promotionExhibition/eventDigital signageGreeting cardDissemination related to location informationSynchronization game with real
Example of use scenario
Synchronization of paper medium and mobility
Distribution and mailing of newspaper, handbill, and catalog
When the application program is downloaded and the camera is held up.
Merchandise information and the sales store, etc. are displayed.
XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXX
XXXXXXXXXXXX
XXXXXXXXXXXX
Purchase in site or inducement to store
Synchronization of paper medium and digital signage
Distribution and mailing of handbill
and catalog
AR is experienced in the digital signage in the shop (Participate in the event).
The coupon is gotten, and the merchandise
purchase.
Inducement to SHOP
Catalog..Website..purchase.Further inflow from SNS
to site
2.Because the feeling put on was understood, let's buy it on the net.
Twitter and Facebook take the photograph and I will show it to the friend.
XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
To the commodity purchase page or the
store
Information gathering in site and catalog, etc.
1.Let's try the feeling actually puts on with AR by the commodity because it understood roughly.
Summary
AR is a new user interface that can strengthen the customer point of contact.
A dream and new experience value can be offered by using it.
Five points to which AR is made to succeed
Is the purpose clear?/(attracting customers, sales improvement, and business support)
Is necessity/user who uses the AR technology benefited?
Are the execution day and the execution place clearly transmitted?
Is the content of contents appropriate to the target user?
Can the target user operate the terminal?
AR case
It is a fitting of the clock in the shop:TISSOT
Tissot - http://www.tissot.ch/reality/
Fitting of jewelry
Boucheron - http://www.myboucheron.com/
TACORI - http://www.tacori.com/tryiton
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Merchandise promotion:NISSAN JUKE
Total Immersion
Inside of a store AR event:American Express
Vodafone Credit Demon AR
http://youtu.be/HYsNl6olhP0
技術：metaiohttp://youtu.be/lGESjR1nbg8
Lego Store NYC
Externals and the structure of the house are solicited with AR
http://youtu.be/plqfgLKk83c
Merchandise promotion(Magazine Advertising)
TOYOTA FJ
iPhone: App Store - Search ”FJ”Android: Android Market - Search”GnG”
GnG (Koozyt)
http://www.koozyt.com/solutions/gng/
Merchandise promotion: Ayumi Hamasaki goods sales
http://avexnet.or.jp/ayu/jp/news/110502.html#ar
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Enhancing of magazine: VOGUE of Taiwan
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Store attracting customers:BARNES&NOBEL
34http://www.bookscomealive.co.uk/ Total Immersion
Dinosaurs Alive!
Tesco: Homeplus Subway Virtual Store
http://youtu.be/nJVoYsBym88
It shops in the free space in the subway
Location information system AR application program:CHECKIN+
http://itunes.apple.com/app/im/id447334351?mt=8#
A past photograph comes in succession in present scenery. “historyPin”
http://youtu.be/FdT3eKdto4w
The TV synchronization: It is popular quiz show in Germany “Galileo”
http://www.prosieben.de/tv/galileo/videos/clip/145361-galileo-smart-erklaervideo-engl-1.2351445/
It will shortly be said the release schedule. http://www.augmentedrealitycinema.com/
The scene in a film comes in succession with the reality (reference introduction).
http://youtu.be/R6c1STmvNJc
Appendix
μMagnificent User Experience
A user experience user point of contact and attractive new is created.
The AR base selection-is planned, it proposes, and all processes from development to the introduction are supported.
AR Solution
Etsuji Kameyama‘s AR-Blog : http://development.blog.shinobi.jp/Category/47/Twitter : @kurakura
http://www.facebook.com/ekameyama
Selection and project/proposal of AR technological base appropriate to customer's business,Development,I will help the introduction.
Knowledge Works, Inc.
AR charge : Kameyama/[email protected]
AR Solutions μ（mue）:
http://hp.knowledge-works.co.jp/modules/contents/content0060.html
The knowledge works must offer it