I have decided to analyze a few adverts for inspiration for our commercial. The first one I have decided to do is the Dwr Cymru company.

https://www.youtube.com/watch?v=MTXLMJ5MWT0

This is a great advert as it shows the two protagonists as well as the text which are the main reasons as to why the company is so successful. This is effective as it is being honest with audience indicating that it’s all about the customers. The logo has also been added into the advert which people can then recognize. They’ve also used text which will appeal to the audience and also have made sure that the audienceunderstands that it is a nonprofit company.

The types of shots they have also used are simple but effective in the way that they convey the message that they need to but also make it pleasing to watch.

The second advert I have decided to analyze is called Love Later Life.

https://www.youtube.com/watch?v=-EXdLhEyUHw

This advert shows many individuals as they grow which is something that we would like to capture in our advert. The advert also has a voice over which is another thing that we can take inspiration from, as if the audience is the audience are confused about any aspect of the advertisement, the voice over should can clarify.

The third advertisement I have decided to analyse is the Buxton advert.

https://www.youtube.com/watch?v=UaOvmySsfBA

This is a great opening shot as it shows the company's logo so that the audience can recognise it straight away.

This shot shows some of the protagonists that feature in the advert. This is a great shot as you can see one of the actors opening the car boot and reaching for the things that they need.

This is a long shot shows the setting as well as the protagonists of the advert which is crucial as it sets the tone for the audience to tell what kind of advert it will be. As a viewer, this shot appeals to me due to the lighting. It appears to be a sunny and bright day which indicates that it's going to be an uplifting kind of advert.

This midi and close up shot are really effective as it shows one of the protagonists using the product that they are advertising. This gives a clear indication to the company are trying to sell more of their bottled water. He talks directly to the camera which therefore means he is talking to the audience allowing them to engage in with the advert.

This is the last shot of the advert but is the most vital one as it shows the slogan of the company and also most importantly, it shows the product that they are advertising. As a viewer, the background photo that they have used could indicate that their water is sourced from hills and is all natural.

Overall, the adverts that I have chosen to analyse have proven to be very inspirational as there are certain elements within each of the adverts that myself and my team mates would like to replicate. Some of the elements are that we would like to have a female who grows up every time she takes a sip of the water that we will be advertising and also the use of a voice over to give it another element that the audience can engage with.

The fourth advert I have decided to analyse is the Colman advertisment.

https://www.youtube.com/watch?v=wWLN7K4IBwE

This is a great long shot as it shows the setting where the protagonists are currently at and also it shows a girlfriend and a boyfriend who have broken up. We have taken inspiration from this for our advert and want to do something like this.

This is a long shot of the protagonists which shows her alone. The lighting in this shot is very well done as its only relying on the light just above her. This creates the feeling of isolation and how she is alone.

A close up shot of the product that this advert is trying to sell is vital as the whole advert leads back to this. The viewers can easily see the brand and recognise it and also get to see the new product that they are launching.

This shot shows that the girl is now back home eating the product that her dad made and also shows the product the company is launching and appears to be in a better mood. This advert is great as it also shows family values.

This final shot shows the cover of the new packaging as well as the punch line. This is crucial as this is the main focus for the advert.

The final advert I have analysed is an advert for beer from a foreign speaking European country.

https://www.youtube.com/watch?v=IHGmV4J6mBE

This advert shows..growing up in short advert.