Football FoundationMarketing Officer Intern April 2018

Contents page

1. About the Football Foundation...............................................................................................1

2. Main purpose of the role.........................................................................................................1

3. Salary banding for the role......................................................................................................2

4. Location....................................................................................................................................2

5. Key responsibilities of the role...............................................................................................2

6. Qualifications needed for the role..........................................................................................3

7. Knowledge needed for the role...............................................................................................3

8. Skills and experience needed from applicants.....................................................................3

9. Personal competencies the Foundation is looking for from applicants............................4

10. What does the Foundation offer?...........................................................................................5

11. Equality and diversity..............................................................................................................5

12. Selection process....................................................................................................................5

13. Application process.................................................................................................................5

14. Equality and diversity monitoring..........................................................................................6

15. Further information and queries.............................................................................................6

16. Data protection.........................................................................................................................6

1. About the Football Foundation

The Football Foundation is a UK registered charity (Charity number 1079309) and company limited by guarantee (registration number 3876305). It was incorporated in November 1999 as The Football Trust Charitable Trust, changing its name to the Football Foundation (Foundation) in April 2000.

Funding is received from the very top of the professional game through the Premier League (PL) and The FA and from the Government, via Sport England (SE). The Foundation is the responsible delivery partner for this funding. It then uses this money to leverage further partnership funding, to deliver a programme of new and improved community sports facilities in towns and cities across the country.

The Foundation is helping to transform the landscape of community football facilities by delivering the biggest investment into the grassroots community football infrastructure ever seen in the UK. It has delivered thousands of grassroots community football facilities and community projects since its launch in July 2000. Foundation-funded facilities have not only provided a much-needed improvement in the quality of football infrastructure, but each facility serves to breathe new life into communities, by regenerating rundown areas and providing access to sport for people of all ages and sections of society.

2. Main purpose of the Marketing Officer Internship role

This is a new position at the Foundation designed to help communicate the purpose and activities of the Football Foundation, with a focus on its performance management software Upshot.

Upshot is an online management system used and developed by the Foundation. It is designed to help organisations delivering and funding community based projects to manage, monitor and evidence their work and prove their impact. There are currently more than 650 organisations across a wide range of sectors using Upshot.

Marketing Officer Internship role will require the successful candidate to get involved across a wide variety of projects within the areas of marketing and communications which includes producing articles for websites; creating and designing marketing materials; research; posting on social media channels; and supporting grant applicants in promoting their projects

The post holder will also help the Foundation to identify and develop opportunities to enhance the Foundation and Upshot’s brand, in the UK and internationally. This may include entering awards, identifying conferences and speaking opportunities and preparing case-studies..

The Marketing Officer Internship is designed to provide a real hands-on practical experience across many aspects of communications and marketing, while working alongside an experienced Communications team who will mentor and guide you as you work your way to gaining more experience.

The job description for the role recognises that you join the Foundation while studying for your degree, while at the same time requiring you to take on some responsibility, which would grow and develop during your time with the Foundation. This is however, within a supportive and collaborative environment, where the Foundation is committed to putting you on the road to

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developing the skills and confidence you need to succeed in the marketing or communications sector, after you have obtained your chosen degree.

3. Location

The role will be based from the Foundation’s office in central London.

4. Salary for the role

The role has a £13,000 stipend per annum. Applicants may be eligible for an interest free loan for a season ticket for travel.

5. Key responsibilities of the Marketing Officer Intern role

Working with an experienced team, there will be an opportunity for you to get involved in a wide-variety of aspects of the business, bringing invaluable work experience in a supportive environment. This opportunity is designed to provide the successful candidate with real hands-on practical experience, but with the support and guidance appropriate to the role.

Below are some of the key tasks (this list is not exhaustive) which form part of the role:

Produce articles for website, news stories and content to a high standard, consulting with colleagues as necessary.

Work with the Upshot team to help redesign and revamp marketing materials, including PowerPoint presentations, infographics, product decks and sales materials.

Assist the Communications and Upshot team in the delivery of events, specifically Upshot’s annual conference.

Work with the Communications and Upshot teams to identify and develop opportunities to enhance the Foundation and Upshot’s brand, in the UK and internationally.

Identify events, conferences and speaking opportunities for the Upshot team to attend to drive revenue and build awareness of the product.

Identify and enter awards on behalf of Upshot to help promote the software to new audiences.

Help support Foundation sites to market their projects to new users.

Supporting the Upshot team with the maintenance of social media channels.

Support the Upshot team in keeping clients updated of changes and upgrades to the software via email alerts and newsletters.

Research and produce case studies and interviews with current Upshot users.

Assist with delivery of social media and digital communications (for example, producing videos for YouTube; Twitter, Flickr and LinkedIn content.)

Ad hoc reception cover when needed.

Maintenance of the Foundation’s photo libraries.

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As you, your line manager and members of the Upshot and Communications teams work together to develop your knowledge and skills, the level of supervision needed will be regularly reviewed. The aim is for the level of supervision and support to be reduced over time as you gain more knowledge, confidence and experience in the role.

6. Qualifications needed for the role

The Foundation has appointed Internship positions successfully for a number of years, so we are looking for applicants to apply that are on a sandwich course who are looking for a year-long work placement. Those who have already graduated or seeking a placement for shorter than 1 year are not eligible for this position.

7. Skills and experience needed from applicants

The skills and abilities in the list below are all relevant to the main areas of activity, so the Foundation are looking for candidates to be able to demonstrate all of these skills to some degree. The Foundation recognises, however, that with minimal work experience, the level of practical experience in some of these areas may be nominal. However, you should be able to demonstrate some knowledge or experience of:

Some experience in marketing or communications through their current degree course:

Excellent written skills including the ability to write concise, engaging material, as well as the ability to tailor the tone and style to suit specific audiences and different types of media.

Creative flair, with the ability to generate new ideas and convert them into engaging and eye-catching articles and promotional materials.

The ability to juggle a wide range of activities and prioritise own workload to meet conflicting demands.

Strong planning and organisation skills. Accurate and systematic, with attention to detail a team player, while being able

to work independently.

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8. Personal competencies the Foundation is looking for from applicants

The marketing Officer Intern is expected to demonstrate some of the following personal competencies for the role:

Good understanding of Microsoft Office products (Word, PowerPoint, Excel) Previous experience in using and posting on social media channels (e.g. Twitter,

LinkedIn) Basic knowledge in video editing tools (e.g. Adobe Captivate) Basic knowledge in design tools (e.g. Photoshop/InDesign) Friendly and personable, with a professional approach. Ability to analyse and evaluate information and other evidence. Ability to communicate clearly and sensitively and to take an active part in discussions. Accurate and systematic in approach, with attention to detail. Flexible and willing to support others at times when particular organisational priorities

take precedence. Ability to work in a dynamic charitable organisation with limited resources.

Successful candidates should also have a genuine interest in football as well as the charitable sector.

9. What does the Foundation offer?

The Foundation offers a great environment in which to grow your skills and knowledge and develop your career. The role includes 25 days annual leave (plus bank holidays), and the ability to buy and sell up to two days annual leave.

10. Equality and diversity

The Foundation is looking to develop a workforce that effectively represents the broad, diverse national constituency that we support and which provides for the broadest range of opinions. While we will appoint on merit, the Foundation is committed to establishing a workforce that represents a diverse range of backgrounds, knowledge, experience and personal attributes. Accordingly, we would encourage candidates from all walks of life and backgrounds to apply.

11. Selection process 5

Selection will be consistent with the recruitment and selection for all Foundation appointments. It is anticipated that this will include a single-stage interview process. All applications will be ‘sifted’ against the criteria set out in the role and person specification to compile a ‘short list’ who will be invited to the Foundation’s office at Whittington House for an interview.

12. Application process

If you are excited by this opportunity and wish to apply, please send:

A covering( no longer than one side of A4) letter explaining how your experience and expertise would meet our needs;

Your CV; and Some examples of your work (e.g. blogs, articles, tweets, campaigns that you have run)

to help demonstrate your fit for the role

This should be forwarded to Kayleigh Hemmings HR Generalist, at jobs@footballfoundation.org.uk.

The closing date for applications is midnight on Sunday 27 May 2018.

To help us track the success of our recruitment campaign, it would be helpful if you could state in your covering letter where you saw the role advertised.

13. Equality and diversity monitoring

All applicants are encouraged to complete the Foundation’s Equality and Diversity Monitoring Form, which can be found at http://footballfoundation.org.uk/about-us/jobs . This confidential and anonymised form helps the Foundation to build up a picture of who is applying to join the organisation and monitor our progress in this area. This form will be kept separate from your application and will have no part in the shortlisting process.

14. Further information and queries

This Recruitment Pack is designed to be comprehensive; however, if you have any further questions regarding this role, please email jobs@footballfoundation.org.uk.

15. Data protection

When you apply for a role at the Football Foundation, information provided as part of your application will be used for the recruitment process. We will use the contact details you provide us with to contact you to progress your application. We will use the other information you provide to assess your suitability for the role you have applied for. 

Any personal data about you will be held securely with access restricted to those involved in dealing with your application and in the recruitment process. Once this process is complete, the data relating to unsuccessful candidates will be stored for a maximum of 12 months and then destroyed. If you are successful, your application will be retained and will form the basis of your personnel employment record. Information provided for equality and diversity monitoring will be used solely for monitoring the Foundation’s progress in this area. Equal opportunities information is retained for 12 months following the closure of the recruitment campaign whether you are successful or not.

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We will not share any of the information you provide during the recruitment process with any third parties.

Please also ensure that you are familiar with the Football Foundation’s privacy statement and data protection policy that can be found on our website, or though this link https://www.footballfoundation.org.uk/privacy/ as well as the Foundation’s Cookie policy. Again this can be found on our website, or by following this link: https://www.footballfoundation.org.uk/cookie-policy/

The Football Foundation positively welcomes and seeks to ensure we achieve diversity in our workforce and that all applicants and employees receive equal and fair treatment. We encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

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