UAL Awarding Body

CREATIVE MEDIA PRODUCTION AND TECHNOLOGYLEVEL 3 EXTENDED DIPLOMA

Unit 9: Characteristics and contexts in media and communication – MUSIC VIDEO (INDIE)

Sarah Wilson; Adam Jones; James Ashford; Chris LeinsterDate Issued: Monday 06/11/2017Final Deadline: Friday 15/12/2017

Vibe Productions

Vibe Productions requires you to produce a media production to demonstrate your expertise within your chosen field.

You must submit a portfolio of work which shows your understanding and application of conventions and techniques within your chosen specialism.

Your products must be completed and submitted by 15th December 2017

Your work must include details on the conventions of your specialism, existing examples to support your points, self-created content, and an evaluative section detailing your strengths and areas for improvement.

For more information, please visit www.thcvibe.weebly.com

The Fine Print

You must produce your own production using the following guidelines:

You must demonstrate an in-depth understanding of your specialism Only one person of each specialism is allowed in each group Group size should not exceed three people

DocumentationPrior to shooting your production, you must submit the following (may vary depending on specialism):

Planningo Scripto Story boardo Test shotso Props listo Location Recces

for ALL locationso Call Sheeto Equipmento Clearances /

permissions

Grading Criteria

Unit aim: Provide students with an opportunity to develop a focused, in-depth, understanding of the range, characteristics, complexity and contexts that define media and communication activity. It will require the student, through exploration and investigation to enter into a more formal dialogue of personal interrogation and understanding designed to confirm strengths, enthusiasms and ambitions.

Learning outcomes On successful completion of this unit the student will:

1. Understand the characteristics and context for a chosen media and communication activity.

2. Be able to use knowledge of the characteristics and context of a media and communication activity.

3. Be able to use evaluation in support of creative media production.

LO1.1 Research:

Analyse three examples of music videos from the Indie genre. Discuss how and why different techniques are used depending on the context and lyrical content.Indie music videos tend to come in two forms – performance and narrative. You should look to research into both of these forms and consider why an artist might choose to use one over the other. Artists such as Arctic Monkeys used to use a lot of performance videos, but are now a lot more experimental in what they produce – why do you think this could be?

1. Secondary Research – Using the internet and books, research the conventions within Indie music videos. What characteristics are expected to be seen? Why is this? How are the artists shown through their music videos?

- Examples – find at least 3 examples of music videos and analyse their production elements. Are there similarities between the videos? Why do you think this is?

- These should be in-depth analysis of the videos, with at least 10 screenshots uploaded and discussed. Consider the

o Mise-en-sceneo Camera angleso Locationso Editing

- You should also refer specifically to time codes in the videos you have used, in order to discuss specific edits/cuts to the beat etc. Upload the videos next to your analysis.

2. Harvard Referencing – Ensure all of your research is Harvard Referenced. This is easiest if you complete it as you work rather than just doing it all at the end. The more references you use, the greater the reliability of research.

LO1.2 Propose a brief:

Based on your research from Task 1, propose a brief for 3 small projects which will demonstrate your ability to use your knowledge of the codes and conventions of Indie to create effective segments of music videos.You must create an Indie performance and a narrative music video. Your third video must be a combination of the two.You will be required to justify your choice of songs as well as the style of music video which you have chosen to produce them in.Your research should inform decisions such as the mise-en-scene, camera angles and editing of the videos.You will need to make 3 different examples to demonstrate your knowledge. Your examples should be based around the chorus of 3 different songs by Indie artists.

LO2 Plan and Produce a Media Product:

As you will be focussing your own specialism, you may want to work with another student whose specialism will compliment your own. For example, an editor and a camera operator could work together, or a camera operator and a lighting technician.Maximum group size is three. You can only have one person in your group for each specialism. Don’t have two editors working together!Prior to shooting your media productions, you need to plan them to ensure their success. It will make you more time efficient when filming and will make sure your productions run smoothly.Your pre-production should include the following (some may vary dependent on production)

Production Schedule Props List Crew List Storyboard Script Location Recces Clearances and Confirmations Contingency Plan

Your finished product should be of a high standard and demonstrate an awareness of key techniques and concepts. This may include (some may vary dependent on specialism)

Camera Angles Mise-en-Scene Editing Techniques Lighting

LO3 Evaluation:

At the end of each LO, you should be completing evaluative journal entries - evaluating, analysing, and highlighting areas for improvement.

It is extremely important that these are completed as you work and not just at the end. Please remember to take photos during production and screenshots as you edit. All of this will help to support what you are evaluating.

Follow the guidance available at http://thcvibe.weebly.com/lo3-be-able-to-use-evaluation-in-support-of-creative-media-production.html to help you through each week’s entry.