vip at color me mine

Support Center > CMM University > Marketing Downloads > Style Guide > VIP

Pay an Annual VIP Pass Fee

$75 or $100 for Adults

$50 or $75 for Kids

Pay No Studio Fee All Year

Always Get 10% Off Bisque

Offer a VIP Special Each Month

VIP Monthly Emails

VIP First Dibs on New Product

VIP Private Parties

Advertise on Home Page (attract new VIPs)

Part 1

Pay an Annual VIP Pass Fee = Pay No Studio Fee All Year

Popular Pricing Suggestions:

$75 or $100 for Adults

$50 or $75 for Kids

The idea is to encourage customers to visit even more often than they

might have otherwise, by bribing them with the absence of studio

fees, an ongoing discount and special perks designed just for them.

Hopefully you fuss over ALL of your customers anyway, but do make

an effort to know your VIPs, make them feel special, recognized.


Part 2

Ongoing VIP Bisque Discount

Popular Suggested Bisque Discount:

10% Off All Bisque

Any Bisque, anytime… VIPs always get 10% Off!

This is in addition to their ‘pay no studio fee’ status.

What a deal!


Part 3

Monthly VIP Specials Successful Sample Specials:

Jan. – Class fee waived for the “Beat the Winter Blues” classes

Feb. – Free heart coaster with every $20 bisque purchase

Mar. – Entered in drawing for $25 CMM gift card with each purchase

Apr. – $10 gift certificate for every $50 spent, to be used in May

May – Free garden stake with every $30 purchase

June – VIP get together

July – Pay ½ price for a selection of “less than perfect pieces”

Aug. – 10% off custom lantern order

Sept. – Entered in drawing for a Snowman Maximus with every purchase Featured specials used in Crestview Hills, KY.


Advertising

WEBSITE Home page & VIP page

SOCIAL MEDIA such as Facebook & Twitter

EMAIL – have a VIP email list that you send to monthly, but also

include a VIP blurb about joining the VIP Club in all other emails.

IN STUDIO with Posters, Flyers, Table Toppers and Employee Badges.

EMPLOYEES should be chatting it up

Plan to push the program hard in January, possibly offering a discount

incentive. January tends to be among our slower months. Pushing the

sales of VIP at this time will help offset low sales.


Get Started

Customize Studio Pass with your studio info: Get it printed!

Decide on your pricing and monthly specials

Create a log/journal to track VIP: emails are vital!

Create email list for VIPs

Add VIP (each Kids/Adults) to POS

Customize the existing VIP email template so it’s ready to send

Post all info on your website VIP page

Begin pushing in studio, on your website home page and Facebook!

Offer incentives to employees for VIP sales. Maybe breaking a monthly

quota equals a cash bonus. It’s important to you, make it important to

them.


vip at color me mine

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