VIRAL MARKETINGGabrielataylor.com

Word of Mouth Marketing

Know the Medium Know the Message

Definition is something that spreads quickly

VIRAL

Good Media Exposure

All People Plan for and Dream

about it!

Consumer to Consumer

Word-of-Mouth by friend carry twice as much weight in making a purchase decision compare

to any information from mass advertising.

Consumer to Marketer

Information Overload

SkepticismConnectivity

HERE Are

3 VIRALMARKETING

EVENTS

No Makeup Selfie

Just a simple Hashtag sign

and stand back

#nomakeupselfie£8m was generated

in just six days

The ALS Association reported that since July 29, 2014 their

donations exceeded well over $100 million

ICE Bucket Challenge

Harlem Shake

Viral media campaigns don’t always have to

be focused on a special, noble cause!

The point of a Viral Campaign is not only to go viral but also meet the

brand objective

strategically

FOLLOW Gabriela Taylor

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Author, Marketer & Holistic Business Coach

Will your

Marketing Campaign

be the

Next Internet sensation?