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Video Seeding 2013 Creds and rate card

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About Viral Seeding

Viral Seeding works with agencies and brands to seed their content and websites online.

Viral Seeding was founded in 2010 by Lee Washington offering viral seeding, online PR and digital consulting to agencies and consumer brands.

Viral Seeding has over six years experience seeding content and provides a very cost effective way of increasing views of video content.

We believe that seeding is not just about views but also blogger endorsement and lasting brand engagement.

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Agency clients

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We have seeded campaigns for the following brands

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What is video seeding?

The objective of seeding is to distribute video content online by placing it within sites, message boards and communities frequented by the heaviest online users.

Seeding is finding and approaching influential web and blog editors who will find the video interesting and engaging, so much so that they will want to share it with their visitors.

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Types of seeding

Editorial coverage using existing relationships and approaching blog and web editors through online PR encouraging them to post the content.

Online distribution of content to video sharing and viral websites to increase opportunities to see

Paid for placement with blogs and web editors who share the content with their visitors.

Twitter promotion by encouraging twitter users with a large following to share the content

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Why use Viral Seeding?

Viral Seeding has over six years experience of increasing views of content and how best to approach bloggers to create brand endorsement

We have mapped and built relationships with blogs and websites within areas as diverse as mobile and technology to food and parenting.

We secure organic editorial coverage of your campaign

Viral Seeding has a proven track record working with leading agencies and global brands to achieve guaranteed results.

Cost effective way of increasing views of your content that is targeted with inbound links created to drive traffic and increase SEO

Monitoring of progress with up to date view count and coverage

Once a video has been placed through seeding it will continue to receive views.

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Testimonials

Lee is simply the best person at seeding and blogger engagement I have ever worked with. That is why I work with him again and again. I trust him. He is creative but gets results. He is a joy to work with. Jono Marcus, Group Director of Social Marketing & Online Strategy Lucre Social

Viral Seeding are great to work with and deliver both a healthy number of views and positive editorial placements to go with them - this is a great combination to be able to offer.Ben Mason, Director, The Tom Sawyer Effect

We get pitched from PR agencies across the globe every day, and the majority of them are clueless when it comes to speaking to bloggers. That's not the case with Lee, and Viral Seeding. When we get a pitch from Lee, we know it's been vetted, trust that it's worthy of our attention, and it's almost always filled with awesomeness. Lee gets it. In short, he "speaks blogger." Darryl Ohrt, blog editor, Brandflakesforbreakfast

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RATE CARD

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Seeding rates

We offer four standard seeding packages and we’ve seeded campaigns ranging from £2k to £40k budget.

Please get in touch to discuss a seeding package tailor made to your campaign and budget.

All campaigns include target website mapping, distribution of video content to video sharing sites and a final coverage report and evaluation of the campaign

Seeding package Number of blogs individually contacted

Minimum pieces of coverage secured

Minimum video viewcount

Price

Bronze 100 5 10k £2000

Silver 200 10 25k £5000

Gold 300 20 50k £10000

Platinum 400 30 100k £15000

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Consulting rates

Viral Seeding offers consulting on:

-  Viral trends -  Video creative -  Pitch preparation -  Video production -  Viral strategy

£300/day

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Background Goldie Lookin Chain released the Christmas single “You’ll Never be Alone on Christmas Day”

Involvement Distribution and seeding of the video to music and entertainment websites and blogs

Results 42 pieces of coverage including contributing 15k views to the video

Bronze seeding campaign case study: Goldie Lookin Chain Christmas

Coverage Highlights

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Background Aloe Blacc recorded the exclusive track ‘Tonight Downtown’ for Tanqueray Gin with the song added to the GoMix Facebook App for remixing

Involvement The campaign was seeded to entertainment, viral music, remixing, and marketing websites

Results 30 pieces of coverage, contributing 26k views

Silver campaign case study: Tanquerey Gin with Aloe Blacc

Coverage Highlights

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Background Digital Outlook and Seeper created an interactive art installation in to create a breathtaking piece of interactive art inspired by Kinect.

Involvement Seeding to gaming, gadget, design, technology, viral and trend websites and blogs.

Results Over 70,000 views and 140 pieces of coverage

Gold seeding campaign case Study: Xbox Kinect

Coverage Highlights

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Background Jaguar and We are social created a series of pre-launch videos to build anticipation of the F-Type unveiling at the 2012 Paris Motor Show.

Involvement Seeding to motoring, viral, design, marketing, cool hunting, web culture and lifestyle websites

Results 87 pieces of coverage contributing 180k+ views

Platinum campaign case study: Jaguar F-Type launch

Coverage Highlights

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Background Nissan released ‘Desert Nemesis’, a short filmic story featuring a high octane super car race through the streets of Dubai.

Involvement Seeding of the film and supporting behind the scenes content was conducted over 5 weeks

Results 576k views across all Desert Nemesis content.

Bespoke campaign case study: Nissan Juke-R supercar showdown

Coverage Highlights

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Next Steps

We’re happy to arrange for a meeting or call to chat through further.

Choose your seeding package (or get in touch if you’d like something more bespoke)

We’ll put together a seeding strategy document for you

Once the project is confirmed, send us background info on the video

We’ll start the seeding and report as the campaign progresses

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Viral Seeding Ltd

M: +44 (0) 7917084688 E: lee@viralseeding.com W: www.viralseeding.com

Thanks for more case studies please visit www.viralseeding.com/campaigns