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โดย คุณ “นิวัฒน์ ชาตะวิทยากูล"TRANSCRIPT
VIRAL VIDEO
Why’s our Viral Video is not Viral
What’s Keys Success Factor of
Viral Video
Why’s our Viral Video is not Viral
How to Create Success Viral
Keys Success Factor For Viral Video
Content Tactics
YouTube Overview
YouTube Category
15
Categories of Video Content
on YouTube
Categories : Music is the most popular category with 31% of all analyzed videos, followed by Entertainment (15%) and People & Blogs (11%).
Keys Success Factor For Viral Video
ContentMake an organic viral
Growth
Type of Approach
Timing
Video Title & NameKeywords
/ Tag
Story / Content
Keys Success Factor For Viral Video
ContentMake an organic viral
Growth
Type of Approach
Comedy Approach
Emotional Approach
Rational Approach
Sex Appeal Approach
Cool/Creative/Experimental
Approach
Keys Success Factor For Viral Video
ContentMake an organic viral
Growth
Creative
Inspiring
Informational / how to
Funny / Cry
Spontaneous
Story / Content
Keys Success Factor For Viral Video
ContentMake an organic viral
Growth
Depend on Video Content Recommend to 15-90 secondsTiming
Keys Success Factor For Viral Video
ContentMake an organic viral
Growth
Video Title & Name
Keywords / Tag
Keys Success Factor For Viral Video
TacticsInbound and Active
Viral Growth
SEO Copy
Writing
Seeding
Traffic Analytics
VideoAnnotation
Search Rank
Factors(YSEO)
Twitter Facebook + Social Media
Sharing
(SMO)
SEO Copy-Writing
5 Video SEO Tips Elizabeth Warren Should Follow
• Write optimized Title, Tags, and Descriptions for your content.• Create great custom thumbnails for your videos.• Use annotations on your videos to increase viewership,
engagement, and subscribers.• Organize your content into sets of videos using playlists and
video responses. Create themed content or curate content using playlists.
• Optimize and design your channel page's metadata, layout, and background.
Source: reelseo
SEO Copy-Writing
SEO Copy-Writingsearch is still hugely important for online video
Annotation
One of Online Marketing Tools to Buzz and Monitoring about Brand and Products with online Channel .
We Help Brand to Generate WOM (Word of Mouth) By Engaging with online opinion leader and seeding them with products. The Online Seeding help our target audience to Awareness Products and make them decision to be our Customer.
Seeding
ROI
Methodology• Five scenarios were tested in this experiment
- Full View – watching a video from start to finish multiple times
- Half View – watching a video more than half way (but not to completion) multiple times - Refresh – refreshing the browser after the video has begun playing - Embedded – watching a video multiple times through a player embedded on another site
- Embedded Auto play – watching a video that is coded to start automatically when the page loads through a player embedded in another site
Summary of Findings
Site Full View >1/2 View Refresh EmbeddedEmbedded Autoplay
blip.tv one/sess. one/sess. no countone/sess.
one/sess.
Dailymotion count count count count count
Metacafe count count no count count count
MySpace count count count count count
Viddler count count count count count
Vimeo one/sess. one/sess. no count count count
Yahoo! Video count count count count count
YouTubecount count count count no count
YouTube insight
Discovery Demographics
Community Hot Spots
Viral Video Process
Content TacticsStrategy ROI
Step 1 Step 2 Step 3 Step 4
Production / Monitoring
Source of Creative YouTube Idea/Campaign
Let’s Start Your Viral Video Content
Q&A