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Virtual DBS VProfile Penetration Analysis Company XYZ Nationwide B2B Profile

Waterfall Report GeoFootprint Business Universe Count: 20,965,579 Total Client Count: 251,652 Deliverable Addresses: 251,556 Unique Client Records: 139,426 Unique Appended Count: 79,046 Unique Match Rate: 57% Records Used In Profile: 73,065 Matching to Firmagraphics: A waterfall report in this context is a summary of what occurs with customer records as they go through the enhancement process (match and append firmagraphics from our multi-source data files). Only matched records can be included in the profiling. For this project, we loaded all customer records and succeeded in matching-and-appending demographics to a statistically significant amount of records, producing strong statistical reliability within the profile. Sample Comparison: The defined universe is based on a nationwide universe dynamically created from your customer base. This universe is based on statistically significant SIC4 Codes. Interpreting the Report: In the following charts Green Bars are a Go and indicate significant over-penetration of customers (index values >115). Yellow bars are Cautionary as they represent slight over-penetration (index values 85-115) yet may be very important predictors when they are combined with other firmagraphics. Red bars are a Stop (index values