INTERNATIONAL CONFERENCE MAY 14-19, 2021ATS 2021

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Breakthroughs in Respiratory Science

Engagement ProspectusVirtual Industry Solutions Center

ATS 2021 is a fully virtual experience that brings together pulmonary, critical care and sleep professionals from those in the earliest stages of their careers to those whose research or strides in clinical care has gained them international recognition.

Visit www.Conference.thoracic.org/exhibitors for details on how to book your Engagement Package.

Join the Experience!

2 Contact: Steve Strom | sstrom@thoracic.org | 661-615-3515

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Connect with an estimated 10,000 pulmonary, critical care and sleep professionals!ATS 2021 showcases the latest advances and discoveries in respiratory science, patient care, and global respiratory health. At a unique moment in history, these breakthroughs shape our future as scientists, healthcare professionals and leaders in the field.Being an exhibitor at ATS 2021 demonstrates the level of commitment your organization has to shaping the future of pulmonary, critical care and sleep medicine.

WHY PARTICIPATE IN ATS 2021? As an exhibitor in the Virtual Industry Solutions Center, companies are provided with a prime and cost-effective marketing opportunity through the virtual platform, without the expenses associated with time and travel of a traditional exhibit.

• Engagement – engage with attendees via live chat, live or on-demand product presentations, a personalized meeting calendar, and pre-conference targeted attendee meeting requests using the attendee directory.

• Connections – connect with an expected 10,000 pulmonary, critical care and sleep professionals from the U.S. and around the world. Identify and chat with high value prospects via the platform.

• Visibility – Gain presence with an online listing and profile prior to the conference at https://conference.thoracic.org/exhibitors/index.php AND via the Industry Solutions Center during the virtual conference.

• Analytics – ATS 2021 provides on-demand analytics for exhibitors to gather leads and verify traffic through your page. Attendee demographics are provided when attendees and exhibitors interact. Enhanced metrics available as part of an engagement package or can be purchased.

• Education – An exhibitor registration provides access to educational sessions and networking events. (CME/MOC not included)

How committed is your organization to shaping the future of pulmonary, critical care and sleep medicine?

3 Contact: Steve Strom | sstrom@thoracic.org | 661-615-3515

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UNOPPOSED ENGAGEMENT TIME The Industry Solution Center is the prime focus for attendees on May 14 and 15. Attendees are encouraged to visit the Industry Solutions Center prior to the sessions kicking off. During the conference, there are 2.5 hours of unopposed time daily, May 16-19.

FEATURED DIRECTORIESDirectories provide quick access for attendees to easily locate specialty areas of interest. Directories provide supplemental awareness and help drive traffic to your virtual page. Complimentary listings in the directories are based on engagement package level. Directory listings are available for purchase too.

Featured Directories include:

• New Product Showcase – highlight a new product or service. Research shows attendees looks for what is new.

• Demo Zone – video demonstration of a device, mechanism of action, product, or service.

• Virtual Swag – giveaways, contests, white papers, brochures, traffic drivers.

EXHIBITOR SUCCESS & ROI CENTER – MAXIMIZE YOUR VIRTUAL EVENT PARTICIPATION!The ATS Exhibitor Success & ROI Center is your FREE, on-demand, 24/7 virtual exhibiting knowledge resource to give you answers to your most pressing challenges, expand your virtual exhibiting know – how, improve your company’s ability to optimize your virtual experience, drive traffic, professionally engage visitors, capture better leads, and measure performance and ROI.

ATTENDEE LIST RENTAL Invest in the attendee list rental with the added benefit of segmenting by attendee demographics, allowing you to reach your exact target audience. Each request is a one-time use of the mailing list or an email sent on your behalf by the ATS.

EXHIBITOR REGISTRATION AND EXHIBITOR ADMINThere are two ways exhibit staff can access and interact on the ATS 2021 platform – Exhibitor Registration and Exhibitor Admin.

Each engagement package provides a set number of Exhibitor Registrations:

Platinum = 15Gold = 10Silver = 5Bronze = 2

Exhibitor registration allows access to the Industry Solutions Center, educational sessions, and networking opportunities. To attend sessions that have an additional fee, or to claim CME, Nursing, or MOC Part II Credit, an exhibitor must register as a paid attendee.

Exhibitors are allowed an unlimited number of Exhibitor Admins. Exhibitor Admins can assist with booth setup, send meeting requests, and monitor booth chat. They cannot access educational sessions or networking events.

An Exhibitor Registration and an Exhibitor Admin have access to the Attendee Directory. Each can search and chat with attendees who Opted In to speaking with industry. We ask companies to be intentional when reaching out to attendees. Abuse of attendee chat results in an exhibit violation and a reduced number of attendees interested in opting in to speak with industry.

VALUE ADD OFFERINGS FOR EXHIBITORS

2.5 hours of unopposed time daily, May 16-19.

4 Contact: Steve Strom | sstrom@thoracic.org | 661-615-3515

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2021ATS DEMOGRAPHICS

Specialty Areas

ATS 2020 Registered Attendance:

U.S.3200

TOTAL ATTENDANCEINT’L .3,239

Top Five Degrees

0

500

1000

1500

2000

2500

MD PhD DO MB BM

MD2,29835.69%

PhD4406.83%

MD 2,298 35.69%PhD 440 6.83%DO 94 1.46%MB 94 1.46%BM 75 1.21%

Please note attendees could select more than one response

5 Contact: Steve Strom | sstrom@thoracic.org | 661-615-3515

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2021ATS Top Topics of Interest Top Work Settings

00 500500 10001000 15001500 20002000

Academic Public: 1,698

Hospital-University: 1,441

Academic, Private:818

Practice, Group & Individual: 799

Hospital Other:

658

Gov’t: 462

Industry: 1,362Biotech, Pharmaceuticals & Devices

Hospital, Community: 746

Top Attendee States Top Attendee Countries

CA 372 11.63%

MA 234 7.31%

NC 141 4.41%

NJ 114 3.56%

MD 124 3.88%

FL 100 3.13%

TX 136 4.25%

IL 132 4.13%

NY 336 10.50%

Canada 245 3.80%

U.S. 3,200 49.70%

Brazil 347 5.39%

U. K. 162 2.52%

Germany 115 1.79%

China 116 1.80%

Philippines 153 2.38%

Japan 155 2.41%

Australia 124 1.93%

Colombia 146 2.27%

Argentina 126 1.96%

Mexico 227 3.53%

PA 298 9.31%

OH 124 3.88%

6 Contact: Steve Strom | sstrom@thoracic.org | 661-615-3515

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2021ATS Feature Description Bronze

$2,000Silver

$10,000Gold

$20,000Platinum $30,000

Exhibitor Registrations Exhibitor registrations allows access to Industry Solutions Center, general sessions, and networking opportunities. Sessions with additional fees are at the cost to the exhibitor. To claim CME, Nursing, or MOC Part II Credit, an exhibitor must register as a paid attendee.

2 5 10 15

Exhibitor Admin Staff Add staff to assist with setup, meeting requests and monitor chat (no session access) Unlimited Unlimited Unlimited Unlimited

Exhibitor Dashboard To manage activities and view statistical data for all attendee activity x x x x

On-Demand Reporting Provides insights on attendee activity including swipe badge data x x x x

Custom Header Includes company logo, description, contact information, social media, website, quick facts X X X X

Swipe Badge Lead Retrieval

Lead capture feature X X X X

Call to Action Pages Generate leads with three calls to action: Requests for info, Meeting/Appointment Requests and Contact Me X X X X

Live Chat See who is on your virtual exhibit page and engage with them immediately. Search the attendee directory and engage with attendees. X X X X

Product/Demo Videos Feature product or demonstration videos (unlimited) x x x x

Content/Resources Display collateral for download including PDFs, white papers, brochures, info sheets, etc. (unlimited) x x x x

Conference Meeting Invites Search the attendee directory and send your hottest leads a conference meeting invitation. 10 25 50 100

Virtual Swag Add giveaways, contests, brochures, white papers, etc. to the Virtual Swag Directory (item shown in virtual exhibit too) 1 1 1 1

New Product Showcase Highlight a new product or service in the New Product Directory. Research shows attendees looks for what is new. (item shown in virtual exhibit too) 1 2 3

Demo Zone (15 min video) Video demonstration of a device, mechanism of action, product, or service to the Demo Zone Directory 1 2 3

Banner on Virtual Exhibit Linkable banner on your virtual exhibit homepage 1 3 5

Personalized Meeting Request (Calendly)

Let attendees set meetings with you using Calendly to show available appoimtment times. x x

Impact Area* Optional area for a 2-D booth, video or embed code to create your own interactive elements or connect to an external site experience X X

Advance Analytics (Lead Report)

Shows visits, activity and actions including contact and demographics (emails if opt-in) x x

Customizable tab/page Customize a section within your virtual exhibit X X

Attendee list rental - pre-event

One time use of pre-conference attendee list - mailing list or email sent on your behalf by the ATS x x

Attendee List rental - one event rental (5/16-7/2)

One time use of conference attendee list - mailing list or email sent on your behalf by the ATS X

Exhibitor Presentation Directory (15 min max)

Feature a Meet The Expert, Presentation or Content from KOL on your page 1

À la Carte Premier Upgrades - Buy-up or Add-On Cost

Conference Meeting Invites Additional meeting invites available in blocks of 25 25 for $500

New Product Showcase Directory Listing Add a new product to the directory $1,000

Demo Zone Directory Listing Add a demo video to the directory $1,000

Virtual Swag Directory Listing Add additional contest, giveaway, etc. to the directory $500

Exhibitor Presentation Directory Add virtual Meet the Expert, Presentation of Content from KOL session to the directory from your virtual page $2,000

Customizable Tab Create a customized section/tab within your virtual exhibit $2,000

Advanced Analytics On demand reports that show booth visits, activity and actions in booth including contact and demographics (emails if opt-in)

$2,500

Impact Area Add a 2D booth template or embed code to a virtual 3D booth or other interactive element. $3,000

*Fees may apply for any custom integrations, call for details

7 Contact: Steve Strom | sstrom@thoracic.org | 661-615-3515

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2021ATS TRAFFIC DRIVERS

• Featured exhibitor articles in ePreview #2 and ePreview #3 Know Before You Go. Each ePreview is sent to each of the eight personas crafted with specific content related to each persona ensuring content is relevant and timely.

• ePreview 2 is focused on Virtual Exhibits and industry programs.

• Dynamic conference website provides sessions and exhibitors of interest to attendees during search function.

• Virtual Exhibit call outs in each of the six eDaily newsletters sent to registered attendees.

• Featured exhibitor articles in the Highlights of ATS 2021 newsletter sent to all prospects and registered attendees after the live content concludes.

• Virtual Exhibit call out in reminder newsletter sent in June to all registered attendees.

• Coming soon – virtual platform gamification

UNOPPOSED HOURS

Friday, May 14 All day

Saturday, May 15 All day

May 16-19 2.5 hours daily

MEETING HOURS

May 16-19 8:00 a.m. – 6:00 p.m.

PAYMENT INFOFULL PAYMENTExhibitor agrees to pay ATS in the amounts and by the deadlines set forth. Full payment is due no later than, Thursday, April 8, 2021. If payment is not received by the deadline(s), Exhibitor may forfeit the exhibiting opportunity. Companies paying their balance due after Thursday, April 8, 2021 lose half of the priority points earned for ATS 2021 and are assessed a late fee of 3% of the total cost of the virtual exhibit. No company can participate unless full payment for virtual booth has been received. The payments under this Agreement shall constitute payment solely for the virtual exhibit program as described in the ATS 2021 Engagement Prospectus. Such payments shall in no manner be considered compensation or reimbursement for services rendered, activities undertaken by ATS on behalf of Exhibitor, or income from a partnership or joint venture.

CANCELLATION POLICYCancellation must be received by the ATS in writing. A refund, less a cancellation fee of 20% of the total virtual exhibit price is available until Thursday, April 8, 2021. After April 8, 2021 there are no refunds. Funds cannot be applied to other opportunities.

Virtual Exhibit call outs in each of the six eDaily newsletters sent to registered attendees.

On May 14 & 15 attendees will be driven to the virtual platform with networking opportunities

8 Contact: Steve Strom | sstrom@thoracic.org | 661-615-3515

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2021ATS YOUR ENGAGEMENT AND SPONSORSHIP TEAM

Virtual Engagement OperationsChristine ZahnDirector, Exhibition OperationsPhone: 212-315-8682czahn@thoracic.org

Engagement SalesSteven StromExhibit Sales AssociatePhone: 661-615-3515sstrom@thoracic.org Sponsorship and Industry ProgramsFiona ZhengAssociate Director, Sponsorships and ProgramsPhone: 212-315-8605fzheng@thoracic.org

Sponsorship and Strategic PartnershipsStacy McManus, CEMSenior Director, Strategic Business InitiativesPhone: 212-315-8699smcmanus@thoracic.org Business DevelopmentMichelle TurenneChief of DevelopmentPhone: 212-315-6448mturenne@thoracic.org

ATS Corporate Member Program Vlada Kagan O’HaraAssociate Director, Corporate AlliancesPhone: 212-315-8686vohara@thoracic.org

Don’t delay!Submit your application via email or apply online at conference.thoracic.org/exhibitors

Apply Online Now!