Hazel DoyleHazel Doyle

AS Media Studies – Independent AS Media Studies – Independent Record Label Research.Record Label Research.

Visible Visible NoiseNoise

Visible noise are an independent UK record label Visible noise are an independent UK record label that were set up in 1998 that specialise in that were set up in 1998 that specialise in promoting Rock and Metal bands. Visible Noise was promoting Rock and Metal bands. Visible Noise was founded by Julie Weir, who ran extreme metal label founded by Julie Weir, who ran extreme metal label Cacophonous for a number of years.Cacophonous for a number of years.

Visible noise is based in London and has signed Visible noise is based in London and has signed some of the most well known UK bands of the some of the most well known UK bands of the genre that often appear on magazine covers and genre that often appear on magazine covers and play sell-out shows all over the UK even headlining play sell-out shows all over the UK even headlining major UK festivals such as download festival and major UK festivals such as download festival and have played gigs all over the world.have played gigs all over the world.

Visible noise is run by three people, and have 9 bands Visible noise is run by three people, and have 9 bands signed to the label.signed to the label.

All bands are UK bands, all in the rock/metal genre.All bands are UK bands, all in the rock/metal genre.

Previously signed to Previously signed to visible noise.visible noise.

• Bullet for My Valentine. Bullet for My Valentine.

• Cry For Silence.Cry For Silence.

• Days of Worth.Days of Worth.

• Devil Sold His Soul. Devil Sold His Soul.

• Fireapple Red.Fireapple Red.

• Kilkus.Kilkus.• Kill II This. Kill II This. • Labrat.Labrat.• Miss Conduct. Miss Conduct. • Number One Number One Son. Son. • Primary Slave. Primary Slave. • The Stupids.The Stupids.

Bands currently signed to Visible Bands currently signed to Visible Noise:Noise:

LostprophetsLostprophets Bring Me The HorizonBring Me The Horizon Your DemiseYour Demise

The LegacyThe Legacy Burn Down RomeBurn Down Rome The Dead FormatsThe Dead Formats

BridesBrides The PlightThe Plight Outcry CollectiveOutcry Collective

The two most well known bands signed to Visible Noise are The two most well known bands signed to Visible Noise are Lostprophets and Bring Me The Horizon both bands are highly popular Lostprophets and Bring Me The Horizon both bands are highly popular bands, have sought after albums and play sell-out shows across the bands, have sought after albums and play sell-out shows across the UK and the world, they both are also often found playing sets at one UK and the world, they both are also often found playing sets at one of the biggest UK music festivals.of the biggest UK music festivals.

Lostprophets:Lostprophets: Headliners of Download Headliners of Download festival in 2008, sell-out shows across the UK.festival in 2008, sell-out shows across the UK.

Albums: Start something, The Fake Sound Of Albums: Start something, The Fake Sound Of Progress, Liberation Transmission and The Progress, Liberation Transmission and The Betrayal.Betrayal.

27,327,463 plays on27,327,463 plays on http://www.last.fm/

Bring Me The Horizon:Bring Me The Horizon: Sell-out tours Sell-out tours across the UK and have won awards from across the UK and have won awards from magazines such as Kerrang! And RockSound. magazines such as Kerrang! And RockSound. Have a wide fan base across the world.Have a wide fan base across the world.

Albums: Tiwteoyswmf, Count your blessings, Albums: Tiwteoyswmf, Count your blessings, Suicide season, and suicide season cut up.Suicide season, and suicide season cut up.

16,833,070 plays on16,833,070 plays on http://www.last.fm/

The Dead The Dead FormatsFormats

BrideBridess

Burn Down Burn Down RomeRome

20,549 plays on http://www.last.fm/20,549 plays on http://www.last.fm/

79,551 plays on http://www.last.fm/79,551 plays on http://www.last.fm/

3,750 plays on http://www.last.fm/ 3,750 plays on http://www.last.fm/

Albums: Ocular.UnveilAlbums: Ocular.Unveil

Albums: DevotionAlbums: Devotion

Albums: Dead Formats EpAlbums: Dead Formats Ep

The bands signed to visible noise vary from international The bands signed to visible noise vary from international superstars to bands with a select fan base, all of the bands superstars to bands with a select fan base, all of the bands however are promoted through playing gigs and through however are promoted through playing gigs and through clothing, merchandise and CD/Digital releases.clothing, merchandise and CD/Digital releases.

Your DemiseYour Demise

Albums:Albums: Ignorance Never Dies, The Blood Stays on Ignorance Never Dies, The Blood Stays on The Blade, You Only Make Us Stronger, Your Days The Blade, You Only Make Us Stronger, Your Days Are Numbered.Are Numbered.

741,700 plays on http://www.last.fm/741,700 plays on http://www.last.fm/

The The LegacyLegacy

The The PlightPlight

Outcry Outcry CollectiveCollective

Albums: The Plight, Winds Of Osiris, Black Albums: The Plight, Winds Of Osiris, Black Summer EP, S/T.Summer EP, S/T.

45,150 plays on 45,150 plays on http://www.last.fm/http://www.last.fm/

Albums: Beyond Hut And Hell.Albums: Beyond Hut And Hell.

121,772 plays on http://www.last.fm/121,772 plays on http://www.last.fm/

18,767 plays on 18,767 plays on http://www.last.fm/http://www.last.fm/

Albums: Articles, Pay Per View Love.Albums: Articles, Pay Per View Love.

This is a long tail for Lostprophets the biggest band currently This is a long tail for Lostprophets the biggest band currently signed to Visible Noise.signed to Visible Noise.

TV and RadioTV and Radio

None of the acts signed to Visible Noise are None of the acts signed to Visible Noise are currently on this weeks Radio One playlist, currently on this weeks Radio One playlist, however Lostprophets are often featured on however Lostprophets are often featured on the playlists near a new single release and the playlists near a new single release and most of the bands are featured on Kerrang! most of the bands are featured on Kerrang! Radio. Radio.

Lostprophets and Bring Me The Horizon are Lostprophets and Bring Me The Horizon are also often played on TV music channels such also often played on TV music channels such as Scuzz and Kerrang! as Scuzz and Kerrang!

Download Music Festival.Download Music Festival.

Download Festival is a rock and metal festival based Download Festival is a rock and metal festival based in Donnington, the festival lasts 3 days and has a in Donnington, the festival lasts 3 days and has a wide number of acts from across the rock and metal wide number of acts from across the rock and metal scene. scene.

This year THE PLIGHT who are signed to Visible This year THE PLIGHT who are signed to Visible Noise are playing a set on the Red Bull bedroom jam Noise are playing a set on the Red Bull bedroom jam stage on Saturday.stage on Saturday.

(Previous Visible Noise band Bullet For My Valentine (Previous Visible Noise band Bullet For My Valentine are headlining the second stage on Friday night)are headlining the second stage on Friday night)

Last year BRING ME THE HORIZON played a set on Last year BRING ME THE HORIZON played a set on the second stage on the Friday and in 2008 the second stage on the Friday and in 2008 LOSTPROPHETS headlined the main stage on the LOSTPROPHETS headlined the main stage on the Sunday.Sunday.

LOSTPROPHETS are also playing this years Reading LOSTPROPHETS are also playing this years Reading Festival.Festival.

New media technology.New media technology.

MarketingMarketing

Visible noise use many different ways to market and Visible noise use many different ways to market and promote the bands on their labels. All the bands have a promote the bands on their labels. All the bands have a MySpace and Facebook page, Visible noise itself has MySpace and Facebook page, Visible noise itself has MySpace, Facebook and Twitter accounts. The bands are MySpace, Facebook and Twitter accounts. The bands are promoted through online updates on these and on the promoted through online updates on these and on the Visible Noise Website and the own band websites. The Visible Noise Website and the own band websites. The bands are also marketed through YouTube videos, playing bands are also marketed through YouTube videos, playing gigs and fans can get email and mobile updates on the gigs and fans can get email and mobile updates on the bands through the Visible Noise newsletters.bands through the Visible Noise newsletters.

New media technology has made it possible for fans of New media technology has made it possible for fans of Visible Noise and the bands they promote to become more Visible Noise and the bands they promote to become more interactive with the bands, they can now get regular updates interactive with the bands, they can now get regular updates with ease without having to read through magazines every with ease without having to read through magazines every week or rely on word of mouth to find out about their week or rely on word of mouth to find out about their favourite bands. favourite bands.

Distribution and Exchange.Distribution and Exchange.

Visible noise has music available in many formats, CD’s, Visible noise has music available in many formats, CD’s, music DVD’s, downloads and vinyl records are all available music DVD’s, downloads and vinyl records are all available to buy from visible noise. to buy from visible noise. Music is sold through digital online downloads and Music is sold through digital online downloads and through hard copy in the form of CD’s, music DVD’s, through hard copy in the form of CD’s, music DVD’s, downloads and vinyl records. downloads and vinyl records. The digital copies are sold through ITunes and Napster as The digital copies are sold through ITunes and Napster as well as other online retailers and CD’s and vinyl records well as other online retailers and CD’s and vinyl records are available to buy from the Visible Noise website and are available to buy from the Visible Noise website and from other retailers such as play.com and HMV online as from other retailers such as play.com and HMV online as well as being available from high street retailers. well as being available from high street retailers.

Bands signed to Visible Noise can also be found on live Bands signed to Visible Noise can also be found on live streaming websites such as Spotify, Last Fm and We 7.streaming websites such as Spotify, Last Fm and We 7.