Like Fanad Lighthouse guiding the ships at sea,Local Enterprise Week will show you the way, and set your imagination free.

VISION

2 - 6 MARCH 2020#MakingItHappen

Seamus NeelyChief Executive, Donegal County County

Michael TunneyHead of Enterprise, Donegal

The mental picture of the future YOU desire is more than just a goal; it is the embodiment of your hopes and dreams — the image of what has not yet happened, but what the future may hold. In business, having a clear vision is critical. It is a potent tool to achieve the results you want.

Having a vision means we have a clear sense of purpose. It means we have a much larger picture of our business or our life than

merely setting and reaching short term goals and tackling problems as they come along. Visions drive our passion and dreams, and they reflect real efforts to create tangible results.

We have got to give ourselves the freedom to dream – use our imagination to see and feel what does not yet exist. Goals and objectives come from the head; a vision comes from the heart. Let this year’s Local Enterprise Week be a time that allows you to use your creative power, to re-think the unthinkable and shake off the shackles. Donegal can be the platform that will enable you to conquer your industry. Local Enterprise Week can be the source that inspires you to do so.

This year, and like every year, we have a range of talks and events which will get your creative and business mind flowing. From machine automation, digital marketing expo, food marketing

A leader has the vision and conviction that a dream can be achieved. They inspire the power and energy to get it done.

- Ralph Lauren

and branding to leadership lessons from sport, there is a lot of knowledge to nurture your imagination and long term vision.

Without the support and cooperation from our partners, Local Enterprise Week would not be possible, and we would not have the comprehensive coverage that we are offering. It is another key example of how our beautiful county pulls together for the greater good. Furthermore, together with the local talent that we have involved this year, we have a great mix of national and international speakers sharing their expertise and experience with us.

We hope you get involved and make the most of this opportunity to drive your own business forward. We look forward to working with you in applying the learning from Local Enterprise Week to achieve your vision.

#MakingItHappen

Day Page Time Event Location

Monday 2nd 6 09:30 - 12:00 Achieving Your Vision: Taking Your Business To The Next Level & Official Launch of Local Enterprise Week Radisson Blu, Letterkenny

8 14:00 – 16:00 The Language of Leadership – Communicating with Purpose Radisson Blu, Letterkenny

Tuesday 3rd 10 09:00 - 12:30 Enterprise Ireland Supports and Services CoLab, LYIT

10 09:30 - 12:30 Know Your Local Expert Workshop Radisson Blu, Letterkenny

12 10:00 - 13:00 Digital Marketing Expo - Optimise The Online Potential For Your Business Clanree Hotel, Letterkenny

13 14:00 - 16:00 Promoting Your Business Online With DIY Video - Tips And Techniques For 2020 Clanree Hotel, Letterkenny

14 09:30 - 12:30 Future Of Manufacturing - Robots & Automation Irish Pressings/Gteic, Gaoth Dobhair

15 18:30 - 21:00 A Value Add Approach To Performance Management For SME’s Villa Rose Hotel, Ballybofey

Wednesday 4th 16 08:00 - 10:00 Business Engagement Breakfast Radisson Blu, Letterkenny

17 09:30 - 16:00 Preparing Your Business For Customs Silver Tassie Hotel, Letterkenny

18 10:00 - 16:30 Fundamentals of Branding and Marketing CoLab, LYIT

19 11:00 - 13:00 Comhdháil Cianoibre/Remote Working Conference Gteic, Gaoth Dobhair

20 13:30 - 17:00 Gateway to Growth - Export Awareness Workshop Harvey’s Point Hotel, Lough Eske Rd.

21 14:00 - 16:00 Is Social Media Delivering for Your Business? Inishowen Gateway Hotel, Buncrana

21 19:00 - 20:00 Instagram Marketing Basics For Small Business Start-Ups Central Library, Letterkenny

Thursday 5th 22 10:00 - 12:00 Intellectual Property Workshop Local Enterprise Office, Letterkenny

23 07:45 - 09:15 Employer Breakfast Briefing Dillon’s Hotel, Letterkenny

24 10:00 - 13:30 Finding The Right Ingredients - Food Marketing Castlegrove House Hotel, Letterkenny

25 13:30 - 16:30 Philadelphia Here We Come! - Food Business Preparatory Workshop Castlegrove House Hotel, Letterkenny

26 09:30 - 12:30 Show Me The Money - Financing Your Business An Grianan Hotel, Burt

26 14:00 - 16:30 Workshop - A Practical Guide to Sourcing Business Finance An Grianan Hotel, Burt

27 11:00 - 15:00 Office Hours @ Bank of Ireland Bank of Ireland, Letterkenny

27 18:00 - 20:00 North West Cloud Cover CoLab, LYIT

28 19:00 - 20:00 Know Your Market - Market Research Principles For Business Start-Ups Central Library, Letterkenny

28 18:30 - 21:00 Visualise Your Brand – Practical Tips From International Fashion Stylist Paula Hughes Lough Eske Castle, Donegal Town

29 19:15 - 22:00 Using PR, Marketing – Agus An Ghaeilge - To Promote Your Gaeltacht Business Gteic@Kilcar (Fiontarlann)

Friday 6th 30 10:00 - 13:00 Leadership Lessons In Sport - Driving High Performance Clanree Hotel, Letterkenny

32 14:00 - 18:00 It Starts With Local CoLab, LYIT

Saturday 7th 33 10:00 - 16:00 Can Your Idea Make You Money? Innovation Workshop For Aspiring Female Entrepreneurs CoLab, LYIT

Local Enterprise Week 2020.Get into the spirit of this years theme: 2020 Vision.

Be involved. Be inspired. Be visionary. Here’s how...

‘Oxford’ dictionary meaning of the word ‘vision’

noun[mass noun] the ability to think about or plan the future with imagination or wisdom: the business’s vision was inspired by Donegal Local Enterprise Week.[count noun] a mental image of what the future will or could be like: a utopian vision of my business in Donegal.

MONDAY

2-3-2020

ACHIEVING YOUR VISION: TAKING YOUR BUSINESS TO THE NEXT LEVELOPENING EVENT OF LOCAL ENTERPRISE WEEK

OFFICIAL LAUNCH OF LOCAL ENTERPRISE WEEK 2020

Date: 2/3/2020Location: Radisson Blu, LetterkennyTime: 10:00 - 12:00 Registration: 09:30Booking: Go to www.localenterprise.ie/donegal

As we aim to grow and support businesses in Donegal, we must foster a sense of ambition in the local business community. We aim to do this at the opening event by sharing the experiences and insights of local businesses. People who have faced challenges, adapted and developed to allow them to grow and scale to become the active, sustainable businesses they are today. The objective that by hearing first hand the stories of these business that you will have the confidence and belief to apply the insights gained to your business.

To help business leaders in the county achieve their vision, Gina London, will set the scene as she shares some insight about the importance of “Seeing the Big Picture”.

An in-depth panel discussion will follow this. The conversation will feature businesses who have scaled their businesses in different ways. Gina will invite each business to share their personal story before drawing out key lessons to be shared with the audience.

Michael Tunney, Head of Enterprise, will present an update on the newly developed Brexit Stimulus packages. The packages help and support businesses sustain and grow, despite the challenge of Brexit, enabling SMEs in Donegal to scale their business.

Local Enterprise Week 2020 will be officially launched by Cathaoirleach Nicholas Crossan.

MONDAY

2-3-2020

John Molloy - Natural Dairies Ltd.

Natural Dairies Ltd is a family-owned dairy company based in Convoy where it shares a site with its sister company Green Pastures Donegal Ltd.

Established in 1988 as one of many small dairy companies established at the time nationwide the Convoy based businesses are now one of the very few survivors of that era and the largest privately owned dairy company in the country with a turnover of some €50m plus.

John Molloy, is a Veterinary Surgeon by profession. His first dairy was Yeats Country Farms Ltd, set up in Sligo during the 80’s. He then moved to Convoy to establish and become General Manager and owner of the Convoy businesses, now operated by his son John. Today he serves as General Manager at Rockhill House.

Martin McElhinney - McElhinney’s

When you think of historical businesses in Donegal, McElhinney’s in Ballybofey is one of the first to spring to mind. While it’s not one of the county’s oldest businesses, it holds a special place in the heart of many people scattered across the northwest region of Ireland.

Started by John McElhinney in 1968, the business is now led by his son Martin McElhinney as General Manager and Menswear Buyer. Martin spent several years away from the business and outside of Donegal when he studied and trained to be an accountant. Still, he was drawn back 16 years ago and has been key to the new developments of the business, notably their award-winning online store.

Gina London

Gina London is a renowned global expert on leadership communications. With premier clients in five continents, she represents some of the top companies and executives in the world.

An Emmy-winning former CNN correspondent and anchor, Gina brings her passion for people and storytelling as she develops leaders to connect and engage with their employees more positively, their board and themselves. Her Fortune 500 clients include SAP, Salesforce, Facebook, McKesson, Merck, Pernod-Ricard, Deloitte, Daimler, JP Morgan and the United States Department of State.

Keith Moran - SL Controls

Established in 2002, SL Controls has grown from a Sligo based enterprise into an international business with the addition of offices in Dublin, Limerick, Galway and Birmingham. SL Controls has grown to become one of the leading companies in the provision of ‘Manufacturing Equipment Systems Integration and Systems Support,’ assisting their customers to achieve their Six Sigma and Overall Equipment Effectiveness targets.

Keith Moran, Co-Founder and MD of SL Controls, has demonstrated how the agility of a small firm, coupled with a clear vision to grow and develop their business organically, is the main reason they are the business they are today.

Business Quick Tip #6: Business Quick Tip #7:Prioritize and only do what matters. Avoid busy work and going in all directions. Say “NO” to things that won’t move the needle. Refuse to accept vague goals. Distill to clarity, then execute.

THE LANGUAGE OF LEADERSHIP – COMMUNICATING WITH PURPOSEOPENING EVENT OF LOCAL ENTERPRISE WEEKDate: 2/3/2020Location: Radisson Blu, LetterkennyTime: 14:00 – 16:00Booking: Go to www.localenterprise.ie/donegal

Emmy-winning former CNN anchor and international campaign strategist, Gina London coaches and trains top executives around the globe. Now here’s your chance to have her work with you.

Develop your authenticity as a leader by learning how to better engage with your employees, investors and yourself. By applying her signature AIM methodology you will improve your content and delivery for presentations, financial pitches, company culture, team morale and more.

This premier workshop will teach you skills you can immediately apply during any communication event. As Gina says, “You are always communicating, either by default or design.”

MONDAY

2-3-2020

Be thoughtful when writing emailsl. Do not copy and paste. It is better to send fewer emails that are thoughtful than more boilerplate messages. Master the art of the short emails, two to three sentences or a paragraphs max. Check how it looks on mobile. If you scroll a lot, it’s too long.Business Quick Tip #8: Business Quick Tip #9:

Date: 3/3/2020Time: 09:00 - 12:30Location: CoLab, LYIT

ENTERPRISE IRELAND SUPPORTS AND SERVICES

Aside from financial support, Enterprise Ireland also offers a suite of programmes and supports for Enterprise Ireland, Local Enterprise Office and Údarás clients.

This session will outline these supports, including Client Management Development; Leadership Development Programmes; Client Skills; Mentor Support; Market Research Centre Services and other additional services and supports available.

KNOW YOUR LOCAL EXPERT WORKSHOP

Date: 3/3/2020Time: 09:30 – 12:30Location: Radisson Blu, Letterkenny

Amanda Boyle

Amanda is the Senior Travel Advisor in the Letterkenny Tourist Information Centre. As well as having responsibility for the efficient running of the Tourist Information Centre, which she has done for the last 19 years, Amanda also delivers Fáilte Ireland’s award-winning Local Expert Programme workshops here in Donegal.

Fàilte Ireland has developed the Local Experts Programme to help support people across tourism sectors and local communities to help them bring Ireland to life for visitors. The programme, structured around local destination ‘networks’, empowers locals to meet the information need of visitors. Our workshops are free, informative and interactive and cover all that your local area has to offer.

Speakers

Dr. Jonathan MurphyFrank Bermingham

TUESDAY

3-3-2020

Never add new tasks in front of the queue, add them to the bottom. Create and manage your schedule in a calendarBusiness Quick Tip #11:Business Quick Tip #10:

TUESDAY

3-3-2020

TUESDAY

3-3-2020

Date: 3/3/2020Time: 10:00 - 13:00Location: Clanree Hotel, LetterkennyBooking: Go to www.localenterprise.ie/donegal

Darragh McDonoughBroadband Officer with Donegal CoCo.

Darragh will give an overview of an EU sponsored initiative WiFi4EU.

DIGITAL MARKETING EXPO - OPTIMISE YOUR BUSINESS ONLINE DIGITAL MARKETING EXPOPROMOTING YOUR BUSINESS ONLINE WITH DIY VIDEODate: 3/3/2020Time: 14:00 - 16:00Location: Clanree Hotel, LetterkennyBooking: Go to www.localenterprise.ie/donegal

Camilla Meegan Camilla is an experienced video producer and trainer who brings a communicative and comprehensive approach to her popular hands-on, skills-based Smartphone Video Training – Camilla’s aim with recently launched Póca Productions is to make Donegal the most video literate county in Ireland and to empower every participant to have the confidence (and practical skills!) to produce simple and effective video content with their smartphones, helping to enhance their stories and share their messages in innovative, dynamic, creative ways.

Marie ShieldsMarie is a digital marketing and consumer PR professional with local, national and international experience in sharing brand messages to the correct audiences to connect with communities online who are likely to become leads, customers or participants – using creative storytelling, strategic content and targeted advertising to reach, resonate with and inspire goal orientated action – making marketing both meaningful, and measurable.

Marie Shields and Camilla Meegan will deliver a comprehensive workshop, focusing on a number of the top trends and tips based on their shared experience in digital promotion across online platforms and smartphone video production.

Perfect for those hoping to explore the possibility of using their smartphones for vlogging, advertising and sharing their business message through DIY video and/for/on social media in 2020, or those hoping to level up their current smartphone video strategy. With specific emphasis on optimising communication techniques through video, for (voice, search and subtitles)

Marie and Camilla will highlight and summarise the technical and creative ways to make the most of your videos to both reach and resonate with the right audiences.

Shoot, edit and effectively promote your video content for success on popular social media platforms all from the comfort of your own smartphone. Get top tips and trends for commercial, digital video strategy, summarised by Moss Marketing and Póca Productions.

If it’s not on the calendar, don’t do it. Never assume that you will be working on something unless it is on your calendar. Be humble

This Digital Marketing Expo will bring together thought provoking leaders, idea-provoking panels, inspiring presentations; keynotes and networking opportunities that will help small businesses optimise the opportunity to grow their business online.

To support small Irish businesses to enhance their online trading presence, Trading Online Vouchers to the value of €2,500 (up to a maximum of 50% of the total cost) are available to Donegal businesses from the Local Enterprise Office. Attendees will be informed of the purpose of the scheme, how to make an application, basic eligibility criteria and on how best to use and get value from the voucher to support their online trading proposition.

Dr. Vicky O’Rourke(EdD, MRes, MMII)

M.C. for the event, Vicky is a Lecturer in Marketing at the LYIT. She works with SMEs on a consultancy basis, in the areas of marketing research, marketing planning and innovation processes.

Greg FryHow to create great online content

Stop creating self-serving content - it doesn’t work. Start with your customer and work backwards. Greg Fry will show you 7 tactics you can implement which will help you create great content and deliver ROI for your business.

Greg is an international trainer and one of Ireland’s top Social Media experts. He believes that to make social media work for your business, you must have a clear business goal, a clearly defined strategy, great content and make sure that everything you do is measurable. Greg has worked with top companies including IDA, Abbott Labs, Bord Bia, Sage, Enterprise Ireland, Ulster Bank, Microsoft, Vodafone, Virgin Media and Coca Cola.

Niall ParfittFundamentals of inbound marketing and lead generation

Learn how to apply inbound marketing techniques that will attract potential customers and increase conversions.

Niall, owner of Atlanticus Digital, is a digital consultant with 20 years of experience in digital marketing having worked with a wide range of businesses from large organisations to SME’s including An Post, Ulster Bank, and Queen’s University. Niall is experienced in all areas of digital marketing, certified in Google Adwords, Google Analytics, Hubspot and Hootsuite and is a specialist in Linkedin, Lead Generation and B2B marketing. Atlanticus Digitial is one of the top HubSpot Agency partners in Ireland working with companies all over Europe.

Andrew McCreaDesigning a top brief for your website

Learn the essential elements of a solid brief. Discover the common mistakes that are made and ensure that you thoroughly consider everything to get the best website. For example; user needs, business goals, budget and any other digital marketing needs.

Andrew, is a UX Strategist with Fathom and has been working in commercial and project management roles in the digital industry for over 14 years. Andrew’s agency experience, including his years at Fathom, has seen him lead, deliver and provide value for multiple high–profile client projects and relationships, including AIB, Queen’s University Belfast, TalkSPORT, Kingspan, Three, Tesco and ICON PLC to name but a few.

Business Quick Tip #12: Business Quick Tip #13:

TUESDAY

3-3-2020

TUESDAY

3-3-2020

Date: 3/3/2020Time: 09:30 - 12:30 (Includes lunch)Location: Irish Pressings and GteicBooking: Go to www.localenterprise.ie/donegal

New approaches and technologies are being introduced that are creating significant organisational and process improvements in firms throughout Ireland. The Future of Manufacturing - Robotic Automation workshop offers participants the unique opportunity to learn more about these new advances in manufacturing, through a best practice visit to Irish Pressings, an award-winning precision engineering company in Derrybeg, interaction with robotics and automation professionals and best-practice firms, and engagement in an expert panel discussion.

FUTURE OF MANUFACTURING - ROBOTS & AUTOMATIONTUESDAY

3-3-2020

Review each week on a Friday evening, so that you are prepared and take learnings into the following week. Don’t use chat applications or text messaging. They are a big productivity killer because they disrupt your flow. Be respectful of your own time and your team’s time overall.

Speaker: Padraig GradyIrish Pressings

Irish Pressings was founded in 2005 by brothers Declan and Brendan Ward. It is a market leader in the design and manufacture of press-tools, metal stampings, machining, and welded assemblies. It services a variety of engineering industries – most notably the automotive sector – where it supplies service end customers such as Jaguar Land Rover, BMW, and Honda in the UK, mainland Europe and beyond.

Irish Pressings employs over 70 people at its modern production facility in Gweedore and has is the Engineering Manufacturing Team of the Year 2020 at the IMR Manufacturing & Supply Chain Awards.

Speaker: Andrew Barker

Andrew is a Collaborative Robotic Solutions Engineer and Automation Design Consultant with over 15 years’ experience developing bespoke automation solutions. Andy moved to Donegal six years ago where he has set up his business to carry out proof of concepts for robotic applications for various companies throughout the UK and Ireland.

Case Study Presentations

Irish Pressings Case StudyPadraic Grady, Project Engineer

Collaborative Robotics Demonstration Andrew Barker

“Skills to Advance” Initiative to Assist Employers and Boost Skills of StaffDearbhla Kelly, Enterprise Engagement Officer, Donegal ETB

Date: 3/3/2020Time: 18:30 - 21:00 Registration: 18:00Location: Villa Rose Hotel, Ballybofey.Booking: Go to www.localenterprise.ie/donegal

A VALUE ADD APPROACH TO PERFORMANCE MANAGEMENT FOR SME’S

Lynn McLaughlin

Lynn McLaughlin, BA(Hons) MSc CIPD MMII is Managing Partner at Fortius HR, www.fortiushr.com, and has accrued considerable experience over the past 19 years in human resources and industrial relations at senior level, having worked in many sectors including manufacturing, hospitality, retail, healthcare, IT, tourism, education, engineering, food and drink, financial services, construction and marine services.

Workshop Objectives

1. Be clear about best practice in performance management 2. Understand how to help people learn and develop 3. Have a set of tools for feedback and development planning.

Before this, she worked with Ibec for eight years, including eight months as acting regional director in the North West. The role involved providing professional industrial relations and human resource consultancy service to over 120 companies in various sectors and industries. The companies included both unionised and non-union companies, SME’s and multinationals and public and private organisations.

Lynn has also worked in Germany and Spain with the Anglo American Corporation and in Japan teaching.

She is listed as a human resources mentor with Enterprise Ireland and Donegal Local Enterprise Office. Lynn is a certified trainer, a member of the Chartered Institute of Personnel Development (CIPD) and a certified workplace mediation practitioner with the Mediation Institute of Ireland (MII).

This workshop will help you develop a clear understanding of the benefits and importance of effective performance management as well as providing practical tools to improve performance management processes. You will also understand the difference between a ‘tick box exercise’ and an appropriate approach that leads to value add.

Business Quick Tip #14: Business Quick Tip #15:

Date: 4/3/2020Time: 08:00 - 10:00Location: Radisson Blu, LetterkennyGuest Speaker: Richard CurranBooking: Go to www.localenterprise.ie/donegal

BUSINESS ENGAGEMENT BREAKFASTWEDNESDAY

4-3-2020

Well known business journalist and TV presenter Richard Curran will provide his thoughts and observations on how Donegal businesses can position themselves to maximize the opportunities arising from Brexit.

The first in a series of Donegal County Council Business Engagement events, where Donegal businesses and those planning on starting a business will have the chance to explore the opportunities arising from Brexit, participate in an expert panel discussion and engage with the Council and its various services.

The event will also launch the Council’s new Business Concierge Service. This service helps businesses or those thinking of starting, growing or relocating their business to navigate Council services by connecting them with key services and personnel and assisting them in meeting their regulatory and statutory obligations.

WEDNESDAY

4-3-2020

Date: 4/3/2020Time: 09:30 - 16:00Location: Silver TassieFee: Free, including lunchBooking: Go to www.localenterprise.ie/donegal

PREPARING YOUR BUSINESS FOR CUSTOMS

Regardless of a hard or soft Customs Brexit, goods to/from the UK or transiting through the UK will be subject to strict compliance and documentation requirements.

This workshop will cover how export and import customs will impact trade with the UK as a ‘Third Country’, how tariffs work and the need to correctly classify your goods.

It will help you understand the pending Customs documentation requirements and procedures needed, following Brexit and will help you optimise their Trade and Customs procedures plus keep abreast of their compliance responsibilities.

General Overview• Information Sources• Importing / Exporting• Brexit: Customs Impact• INCOTERMS

Tariff Classification• Classification Codes• Binding Tariff Information (BTI)• Preferential Origin• Classification Examples• Exercises

SADs & Associated Documents• Transport & Trade Documents• Community Transit• SAD Boxes• Customs Procedure• Customs Broker Management

You will become familiar with the customs compliance requirements that will affect your company, on trading with the UK, outside the EU. This workshop will help you to brainstorm the urgent tasks and applications needed to mitigate costly delays and penalties.

You will learn about the potential impacts, formalities and procedures you will need to adopt when trading with a country which is outside the Single Market and Custom Union.

Brexit Planning• Brexit Strategy Questionnaire• UK Clearance• Goods Transit across the UK• Union Customs Code• Authorised Economic Operator

Review & Questions

Business Quick Tip #17:Business Quick Tip #16: Be respectful of other team member’s productivity. Don’t throw in tasks on top of their queues. Take care of yourself. Take breaks during the day and take time off to rejuvenate.

WEDNESDAY

4-3-2020

Date: 4/3/2020Time: 10:00 - 16:30Location: CoLab, LetterkennyCapacity: 20Booking: email aine.friel@lyit.ie

Marie Shields

Marie Shields is an experienced digital marketing and consumer PR professional based in Donegal, with local, national and international experience in creating targeted and meaningful marketing campaigns to reach and resonate with the right audiences. Creating brand awareness and online marketing issues, in a collaborative, results-driven and positive ways is an exciting part of Marie’s daily work. Innovative, dynamic and emerging content-marketing tactics such as video, and how to leverage this to promote messages, sell products and attract leads are a vital part of Marie’s services and training. Marie carries out specific digital marketing services, consultations and training as well as PR mentorship.

FUNDAMENTALS OF BRANDING AND MARKETING

Clive Connaughton

Clive is a strategic brand designer. Before the inception of his business, Turas Branda, Clive collected an impressive client portfolio over his years of experience. His conviction that great design cannot happen without passion, intelligence and — above all — personal commitment, creates a solid foundation to bring brands to life through great ideas that reach out, engage and emotionally connect with people. With original thinking, brand storytelling & dedication to craft, Clive’s philosophy has helped build brands across Ireland, the UK and the Middle East.

What is a brand? And, how can your brand be effectively promoted, online? A practical, creative and strategic workshop developed by branding and marketing professionals to provide simple solutions to unlock your brand marketing potential.

In this workshop, Clive Connaughton (Turas Branda) and Marie Shields (Moss Marketing) breakdown the essence of branding, discuss the importance of your brand identity and promise, help you resonate with your target audience; and explore how to best reach your ideal customers through popular digital marketing platforms, once your core brand is in place.

Ideal for you if you are unsure about how to create a brand that best represents your business. Furthermore, if you want to know how to start the process, or – if you have a brand, but wish you could use your brand more effectively to reach the right people using easy but strategic online marketing techniques.

A creative workshop jam-packed with case studies, tips, practical guidance, creative exploration and strategic planning for any new or established business that requires a boost in the areas of marketing or branding.

Údarás na Gaeltachta, in conjunction with Grow Remote, Pramerica and the Guinness Enterprise Centre, are organising a Remote Working Conference for remote workers, employers and members of the public with interest in remote working. Topics to be discussed at the conference include establishing yourself as a remote worker, setting up a remote working office and supports available to remote workers and employers with remote workers.

Date: 4/3/2020Time: 11:00 - 13:00Location: gteic@Gaoth Dobhair, Páirc Ghnó Ghaoth Dobhair

COMHDHÁIL CIANOIBRE/REMOTE WORKING CONFERENCE

Tá Údarás na Gaeltachta, i gcomhar le Grow Remote, Pramerica agus an Guinness Enterprise Centre, ag eagrú Comhdháil Cianoibre dírithe ar chianoibrí, ar fhostóirí agus ar dhaoine ón phobal i gcoitinne a bhfuil suim acu i gcianoibriú.

Beidh na cainteoirí ag soláthar eolais maidir leis an dóigh go dtéann duine i mbun cianoibre, an dóigh le hoifig cianoibre a bhunú agus na tacaíochtaí atá ar fáil do chianoibrithe agus d’fostóirí a bhfuil cianoibrithe acu.

Cainteoirí/Speakers:

Tracy KeoghCo-Founder, Grow Remote

Dara Ó BaoillOifigeach Cumarsáide agus Acmhainní Daonna, Glór na nGael

Michael LogueLife Insurance Senior Development Manager, Pramerica

Julianne O’LearyPartnership Programme Manager, Guinness Enterprise Centre

WEDNESDAY

4-3-2020

Regular exercise is highly recommended. Block off exercise times on your calendar, or it won’t happen. Make sure you get enough sleep.Business Quick Tip #18: Business Quick Tip #19:

Date: 4/3/2020Time: 14:00 - 16:00Location: Inishowen Gateway Hotel, Buncrana

Booking:Go to www.bit.ly/2Hcv2Rj (Eventbrite)

IS SOCIAL MEDIA DELIVERING FOR YOUR BUSINESS?

Have you been thinking about making some significant changes to the way you roll out social media for your business, but haven’t known where to start, or to wonder if this is the social media workshop for you?

Niamh Taylor

The session is to be delivered by Niamh Taylor - CEO of Digital Twenty Four, Co-Founder of NI Social Media Awards, Managing Director of Alchemy Digital Trainer and Lead Mentor on many council programmes. Niamh is a multi-award-winning digital marketing expert with over 20 years of international experience in marketing, both online and offline, across B2B, B2C and public sector.

This workshop is designed to teach the skills, marketing strategies and solutions to help our attendees feel confident about the content they’re publishing online to best market their business, and more importantly, why! This workshop is suitable for creative business owners, social-media-managers-in-the-making and marketing professionals.

WEDNESDAY

4-3-2020

WEDNESDAY

4-3-2020

GATEWAY TO GROWTH - EXPORT INSIGHT WORKSHOP

Date: 4/3/2020Time: 19:00 - 20:00Location: Central Library, LetterkennyFee: Free event

Booking: Rory GallagherEmail: rgallagher@donegalcoco.ie Tel: 074 9124950

INSTAGRAM MARKETING BASICS FOR SMALL BUSINESS START-UPS

Marie Shields

Owner of Moss Marketing, Marie’s career to date has seen her set up and manage successful social media channels for businesses globally, and achieve coverage for clients in media such as BBC, Nationwide, Sunday Business Show, Sunday Business Post, The Guardian & Image Magazine.

Are you interested in learning how Instagram can work to promote your business, but you are not sure where to start? Marie Shields will talk you through the basics of creating, posting and maintaining your feed.

Date: 4/3/2020Registration & Light Lunch: 13:30Time: 14:00 – 17:00Location: Harvey’s Point Hotel, Lough Eske Rd.Booking: Go to www.localenterprise.ie/donegal

If you’re interested in pushing your business to the next level and would like some help along the way, come along to the Export Insight workshop which is the starting point of our new Gateway to Growth Programme for 2020.

This workshop will be led by Martin McBride of Envision, who will help you to understand what it takes to export, to know if you and the business are ready. Martin has a wide range of skills and experience in helping companies to export which has been most productive for the companies that have completed the programme to date.

Local businesses that have completed the Gateway to Growth programme will share with you their experiences; lessons learnt and offer insight into how they plan to move forward with their new focused approach to market development.

The Gateway to Growth programme is a joint initiative between Donegal County Council and Derry City and Strabane District Council.

Martin McBride

Managing Partner, Envision Management Consultants

Martin is a highly experienced business consultant with an abundance of knowledge in the world of exporting and has helped many companies in Ireland and the UK to take a more focused and strategic approach to become an export business.

One previous participant of his export programmes, noted Martin demonstrates a thorough knowledge of export marketing, but not just in a theoretical sense, more in an applied environment relating the topics we discussed to live situations. He can tell a story, but he has obvious communications skills in spades and made the whole experience not only valuable but very enjoyable.

Are you trying to find new customers to grow your business? Looking to new markets beyond your local area can be vital to building a stronger, more sustainable business.

Do not refresh or check for new messages, or have email opened all the time. Connect, build and expand your network on LinkedIn.

This event is presented by “Work Matters” support for employment and business at your local library.

Business Quick Tip #21:Business Quick Tip #20:

Date: 5/3/2020Time: 10:00 - 13:00Location: Local Enterprise Office, LetterkennyBooking: Go to www.localenterprise.ie/donegal

INTELLECTUAL PROPERTY WORKSHOPTHURSDAY

5-3-2020

This workshop focuses on how businesses should be aware of and can exploit the value of intellectual property. (Patents, trademarks, design, copyright) Speakers will be available for a 1-1 session with attendees after the presentation.

Diane O’Dywer

Diane has worked in the Intellectual Property Office for many years. Her current role is in Finance and Customer service, where she deals with both Office receipts and expenditure. Also, she spent many years and is still involved, in the IP information centre, where she gained a lot of experience handling IP queries and providing IP presentations to various groups.

Alan Wallace

European Patent AttorneyEuropean Trade Mark AttorneyEuropean Design AttorneyRegistered Irish Patent Agent

FRKelly is Ireland’s leading firm of patent and trademark attorneys. Established in 1927, it has offices in Dublin, Belfast and Cork. Alan is a partner in FRKelly and has over 25 years of experience in the intellectual property profession providing services to local and international clients in a wide range of IP matters. He holds a Master of Engineering in electrical and electronic engineering and previously worked as a hardware and software engineer with the Centre for Applied Microelectronics in Nurnberg, Germany.

Gerard O’ Regan

Senior Technology Transfer ExecutiveR & D and Technology Transfer DepartmentUnit R & I and InternationalisationEnterprise Ireland

Gerard assists clients through Enterprise Europe Network (EEN) - in the role of H2020-SME Instrument Key Account Manager (KAM) associated with added services for the SME Instrument beneficiaries and as a European IP Helpdesk Ambassador, providing support to companies in identifying technology transfer opportunities, profiling technologies & providing assistance in concluding licensing agreements and IP issues.

The sectors which form the primary focus for Gerard are Engineering, Electronics, Energy and Life Science.

THURSDAY

5-3-2020

Get efficient at scheduling meetings by creating pre-defined time slots for different types of meetings in your calendar. Set a time expectation and limit it for all team meetings. Typically, one hour meetings are the max. Thirty minutes is much better, unless it’s a long brainstorming session.

Date: 5/3/2020Time: 07:45 – 09:15Location: Dillon’s Hotel, LetterkennyBooking: Email anne.mcdevitt@welfare.ie or carmel.curran@welfare.ie

EMPLOYER BREAKFAST BRIEFING

EURES Cross Border Partnership in association with the Department of Employment Affairs and Social Protection along with the Local Enterprise Office will host an Employer Breakfast Briefing for local employers.

Employers will receive information and advice on grants and supports, funding and development opportunities available to help them grow their business. It will consist of 10 minutes of presentations from local organisations listed below, and a chance to meet 1-1 with any/all of the organisations at their information stands within the venue.

Organisations that will be present:

• Department of Employment Affairs and Social Protection• Employment Response North West• Centre for Cross Border Studies• Employment Law and Health & Safety Expert• Donegal Education and Training Board (ETB)• Local Enterprise Office (LEO)

This is an open event, and all employers are welcome to attend.

Business Quick Tip #22: Business Quick Tip #23:

Date: 5/3/2020Time: 10:00 - 13:30 (Light lunch included)Location: Castlegrove House Hotel, LetterkennyBooking: Go to www.localenterprise.ie/donegal

FINDING THE RIGHT INGREDIENTS - FOOD MARKETING

The objective is to bring together food businesses, from across different sectors, to consider how they can market their business to connect with the customers in a meaningful way — allowing them to gain the long term benefits of adopting a more strategic approach. The event will feature a talk from George Latella of St.Josephs University, Philadelphia. He will share his knowledge and experience of what works for food businesses — demonstrated through case studies that will be familiar to Donegal businesses and key lessons that can be drawn and applied to small business. Local and national food businesses will join George as they share their experiences and thoughts on what has worked for them.

George LatellaSt.Josephs University, Philadelphia

George recently celebrated his 28th anniversary of teaching at Saint Josephs University (SJU). SJU’s Department of Food Marketing is an internationally recognised food marketing degree. The university has strong links with General Mills, PepsiCo, Wegmans, Wal-Mart, and marketing research firms such as AC Nielsen and IRI. The universities own speciality library, the Campbell Library is one of the largest depositories of food industry information in the world.

George has received three teaching awards, an advising award, and was voted the number one professor in the Haub School of Business in 2016 in a poll conducted by the Hawk.

He brings 30+ years of Sales/Marketing executive experience with Tastykake into the classroom. He has worked with accounts from Wawa to Wegman’s to Walgreens and everyone in between. He currently writes articles on Retail Food Marketing, Brand Strategy, Food Marketing Strategy, & Segmentation for Heady Times.

Local Enterprise Office will run a Food Marketing programme through St. Josephs University Philadelphia. It is a unique opportunity for Donegal food businesses to attend a tailored food marketing programme, complemented with in-market store and food business visits.

This in-depth workshop lead by George Latella will help prepare the selected businesses for the programme in May. The objective is to ensure the selected companies have a schedule of work, which they will complete in advance of the trip. The schedule of work will equip the businesses to maximise the opportunity of developing their businesses.

THURSDAY

5-3-2020

If the person you are trying to connect with is super busy, be flexible, break your blocks and accommodate them.

PHILADELPHIA HERE WE COME: A FOOD BUSINESS PREPARATORY WORKSHOPDate: 5/3/2020Time: 13:30 - 16:00 (Light lunch included)Location: Castlegrove House Hotel, LetterkennyBooking: Email margaret.campbell@leo.donegalcoco.ie

Joseph DohertyOwner of Simply Inish

Simply Inish is quite possibly Ireland’s most northerly food business. Based in Malin on Donegal’s Inishowen Peninsula, the company produces a range of prepared salads, desserts, vegetables and garlic bread products for sale mainly to retail customers in Ireland north and south. The firm has grown steadily since its foundation in 1989.

In recent years owner, Joe Doherty has made significant investments in brand building and improved efficiency. Come along to hear Joe’s story of rebranding. Why he chose to do it, how he did it, the benefits his business has experienced as a result of the rebranding and what he would do differently if he were to do it all again.

THURSDAY

5-3-2020

THURSDAY

5-3-2020

Business Quick Tip #24: Business Quick Tip #25: Be thoughtful when writing emails. Do not copy and paste.

Date: 5/3/2020Time: 09:30 - 12:30 Registration: 09:30Location: An Griannan Hotel, Burt.Booking: Go to www.localenterprise.ie/donegal

Date: 5/3/2020Time: 14.00 – 16.30 Registration: 13:30Location: An Griannan Hotel, Burt.Booking: Go to www.localenterprise.ie/donegal

SHOW ME THE MONEY FINANCING YOUR BUSINESS

THURSDAY

5-3-2020

Lar Burke will lead an indepth workshop which will focus on the top five elements he would advise businesses to focus on when trying to find and securing finance to develop their business.

This will be an interactive and practical workshop offering those attending the capacity to better understand the actions they need to take to finance their plans for their business.

Lar Burke

Lar offers proven advisory, mentoring and facilitation capabilities; a network of contacts across major lenders, development agencies, business angel and early-stage finance networks and highly developed communications and interpersonal skills.

Lar established the first formal business angel network in Ireland – matching companies seeking finance with individuals interested in investing in companies. He has evaluated companies for leading banks, government bodies and development agencies including Enterprise Ireland and Local Enterprise Offices.

Morning event Afternoon event

WORKSHOP - A PRACTICAL GUIDE TO SOURCING BUSINESS FINANCE

OFFICE HOURS @Date: 5/3/2020Time: 11:00 - 15:00 Location: Bank of Ireland, LetterkennyBooking: Go to https://bit.ly/3bnqdCJ

Bank of Ireland has just started a reoccurring event in the Letterkenny WorkBench called ‘Office Hours’ which are free, informal, 1-1 sessions with industry experts for 30 minutes.

Click on the provided link to make a booking with Gary Leyden in the WorkBench, Letterkenny. Gary is Commercial Director at NDRC which invests in early-stage start-ups, with hundreds of jobs created through more than 250 businesses.

Gary Leyden

Gary founded Computer Gym and Vrising, and has advised numerous start-ups in a personal capacity and as part of Enterprise Ireland’s Mentor Network.

THURSDAY

5-3-2020

Never be late, for anything. It is rude and it catches you off guard. Be a bit early.

Lar Burke will lead this interactive and informative session, where he highlights top tips for businesses seeking to secure finance to develop their business.

There will be a selection of both public and private finance providers in attendance who will join a panel discussion to highlight their key offering and insights for businesses.

All providers will have stands, and there is an opportunity for businesses to discuss their direct requirements directly over a light lunch.

NORTH WEST CLOUD COVER

Pramerica and Druva CloudRanger talk about Cloud Adoption and Disaster Recovery in the Cloud covering the following topics:

• Introduction to Cloud• Cloud Economics• Moving to the Cloud • Disaster Recovery in the Cloud • June Conference Event • Networking

Date: 5/3/2020Time: 18:00 - 20:00Location: CoLab, LYITCapacity: 20Booking: email aine.friel@lyit.ie

In this workshop, Pramerica executives and technical engineers will introduce considerations, challenges, benefits and pitfalls when considering the adoption of cloud-based technology services. Druva CloudRanger will highlight specific areas you should address when considering a move to cloud-based technology. Furthermore, they will deep dive on Disaster Recovery options when you complete your cloud migration.

Cloud adoption can yield cost savings, scalability and enhance security for small or medium enterprises. However, you need to understand a new complex ecosystem and make sure it aligns to your specific technology needs. We’ll try and shed some light on those questions and decisions throughout this session.

A networking event immediately after the session will allow you the opportunity to see disaster recovery in a cloud environment in action and hear more about the first North-West technology conference to be held at LYIT in June.

Check how an email looks on mobile. If you scroll a lot, it’s too long.Business Quick Tip #27:Business Quick Tip #26:

Thomas Cullen

Sherpha Founder & CEOThomas has over 30+ years’ experience in business. Since 2003 he has worked with 1000’s of clients, Local Enterprise Agencies, National Enterprise Programs, Accelerator and Business Skill Training bodies, delivering both workshops and mentoring services. These services include Business Idea Generation, Starting Your Own Business, and Business Development.

Lack of Market research is cited as one of the main contributors to business start-ups failing in the first 18 months. Thomas Cullen will explain the basic research principles start-ups need to ensure they have the right product at the right time for their customers.

THURSDAY

5-3-2020

Date: 5/3/2020Time: 19:00 - 20:00Location: Central Library, LetterkennyFee: Free event

Booking: Rory GallagherEmail: rgallagher@donegalcoco.ie Tel: 074 9124950

KNOW YOUR MARKETMarket research principles for business start-ups

Date: 5/3/2020Time: 18:30 - 20:00Location: Lough Eske Castle, Donegal TownBooking: Go to www.localenterprise.ie/donegal

VISUALISE YOUR BRANDPractical tips from International fashion stylist Paula Hughes

Paula Hughes

Paula Hughes is one of Ireland’s most celebrated creative fashion directors. Based between Dublin and London, she works for major national and international brands, agencies and publications. Hughes has worked with some of the world’s leading brand names including Swarovski, Harrods, and Harvey Nichols. As a stylist and director she has worked with some of the most famous personalities in fashion including Cara Delevingne, Daisy Lowe and Olivia Palermo.

Hughes worked as Chief Stylist and Creative Consultant with Primark on the company’s global fashion campaigns throughout the growth of the company helping to firmly establish them as an internationally recognised fashion brand.

In recent years she has put special emphasis on working with Irish companies helping to establish them as international brands with her distinctive visual storytelling across all platforms.

Do your homework on a person, understand what they do and don’t do, what they invest in and what they don’t invest in before you meet them. Don’t just pitch, listen. Most business deals are closed not with a lot of talking, but with a lot of listening. Hear what they are saying. Ask questions.

This event is presented by “Work Matters” support for employment and business at your local library.

THURSDAY

5-3-2020

Dáta/Date: 5/3/2020AM/Time: 19:15 - 10:00Láthair/Location: Gteic@Kilcar (Fiontarlann)Teagmháil/Booking: Carmel Haughey 074 9738333 or chaughey@westbic.ieNote: Limited places - Booking essential! Suíocháin teoranta!

Ag baint úsáid as PR, Margaíocht agus an Ghaeilge – chun do ghnó Gaeltachta a chur chun cinn.

Using PR, Marketing – agus An Ghaeilge - to Promote your Gaeltacht Business: Targeting online Irish and English speaking audiences.

By Trish Hegarty,Inis Communications

AG BAINT ÚSÁID AS PR, MARGAÍOCHT AGUS AN GHAEILGE – CHUN DO GHNÓ GAELTACHTA A CHUR CHUN CINN: AG DÍRIÚ AR PHOBAL MEÁIN A LABHRAÍONN GAEILGE AGUS BÉARLA

USING PR, MARKETING – AGUS AN GHAEILGE - TO PROMOTE YOUR GAELTACHT BUSINESS: TARGETING ONLINE IRISH AND ENGLISH SPEAKING AUDIENCES

Cás Staidéar: The Mammy Handbook

The Mammy Handbook: A case study

By Meg O’Gara,Megnificent Creative

Ag baint úsáid as teicneolaíocht agus cruthaíocht: Ag crúthú branda agus ag díól go domhanda.

Harnessing technology and creativity: Building a brand & selling globally.

By Micheál Mac Giolla Easbuig,Údarás na Gaeltachta

Scéim Dearbháin Tradáil ar líne do ghnólachtaí GaeltachtaTrading Online Voucher scheme for Gaeltacht businesses

Paula’s presentation will centre on how creative businesses can communicate to their present and potential customers using imagery.

Business Quick Tip #28: Business Quick Tip #29:

FRIDAY

6-3-2020

FRIDAY

6-3-2020

The event will take place on Friday 6th March 2020 in the Clanree Hotel. The Leadership Lessons from Sport - Driving Team Performance theme will consider how elite sports’ leaders address key issues within their team. It will show how small, medium and even large business can adopt a sporting mindset to grow their company in unimaginable ways. Topics covered will include Self-Motivation, Change, Communication, People Development, Culture, Resilience, Self-Care, Relationship Management, Risk Taking and Success.

The event will discuss the key challenges for both sports and business people; team performance, competitors, small margin wins, achieving goals and learning from setbacks. The workforce relies on the ability to move to the next level of play continually. It takes passion, skill and hard work to get to the top, but that’s nothing compared to what it takes to stay there.

MC and Host : Adrian Logan

Adrian Logan has over 30 years of experience in journalism and broadcasting. Working in BBC NI as a News Reporter and then UTV as a Sports Correspondent, Adrian presented Sport on a nightly basis and eventually moved on to Head of Sport at the station. In his time he has covered every major sport locally, nationally and internationally. Adrian has worked extensively at home and abroad and has hosted many business/sporting leadership events. He has worked with the likes of Joe Schmidt, Warren Gatland, Rory Best, Mickey Harte, Peter Canavan, Tomas Ó Sé, AP McCoy and Michael O Neill.

Brian Cody

Brian Cody is one of the greatest managers in the history of the GAA. Before becoming the Kilkenny manager in 1998, he won three All-Ireland medals as a player with the county, captaining the side in 1982. He has since become the county’s longest-serving manager and most successful in terms of major titles won. He has led Kilkenny through a period of unprecedented provincial and national dominance, winning 42 major honours. These honours include eleven All-Ireland Championships, including a record-equalling four-in-a-row between 2006 and 2009, fifteen Leinster Championships in eighteen seasons, nine National Leagues, including five league championship doubles and seven Walsh Cups.

Arlene Boyles

Arlene Boyles as Manager of the Ireland women’s national hockey team helped the team to remarkable silver medal success at the 2018 Women’s Hockey World Cup. Arlene joined the management team of Hockey Ireland as an assistant coach in 2012 after being involved with Ireland A since 2010. Ireland started the World Cup Tournament as underdogs, the second-lowest seed, ranked 15th out of sixteen teams taking part. Arlene had a successful International playing career with 123 caps, announcing her retirement after the 2002 World Cup in Perth Australia. Arlene also played for Pegasus HC winning 8 Irish cups and 4 All Irish Hockey League titles as well as representing Ireland at Club European.

Martin McHugh

A native of Kilcar, Martin McHugh is a former Gaelic footballer, manager and media personality. Two-time All-Star winner, Texaco Footballer of the Year in 1992 and a member of Donegal’s 1992 All-Ireland Senior Football Championship winning side. Martin is one of Donegal’s finest footballers, and he played a pivotal role in helping the County secure the first All Ireland title in 1992. Donegal went in as major underdogs on the day against a strong Dublin side but having emerged as victors “Sam was for the hills”. As manager in 1997, Martin led Cavan to reclaim the Ulster Senior Football Championship after 28 years. Martin led Sligo IT to Sigerson Cup success in 2004. He works as a GAA pundit for Television and radio.

Date: 6/3/2020Time: 10:00 - 13:00 Registration: 09:30Location: Clanree Hotel, LetterkennyBooking: Go to www.localenterprise.ie/donegal

Three leading lights in Irish sport are coming together for a special event in Letterkenny, as part of Enterprise week 2020. Record-breaking Managers in GAA and Hockey, Brian Cody, Arlene Boyles and Martin Mc Hugh will participate in a business conference with a difference. They will share some of the secrets and sacrifices that made them champions in their field and the parallels their leadership, sporting approach and achievements have in the business world.

Business Quick Tip #30: Business Quick Tip #31:Never stop networking. Even when you are not looking for more work. Entrepreneurship is lonely. Reach out to mentors and peers.

IT STARTS WITH LOCAL

Date: 6/3/2020Time: 14:00 - 18:00Location: CoLab, LYITCost: €10Booking: Go to https://bit.ly/2uDipMv (www.eventbrite.ie)

FRIDAY

6-3-2020

If you are planning to start a business, grow a business or promote your business and service, it all starts with local. Donegal Local Enterprise Office is the first point of contact for all to research your idea further and answer “The what do I do next?” question.

This year, for International Women’s Day, Donegal Women in Business Network have planned the “It Starts With Local” event to celebrate all the local businesses in our community that we use daily. Our four local female entrepreneurs, guest speakers, will share their inspirational stories and learning on how they have grown their business through local support, local services and their greater local community and networks.

In this workshop, you will discover how to:

1. Build connections to promote and grow your business2. Network with the Diaspora at home and abroad - extend local!3. Discover top tips and inspirational advice on how our guest speakers achieved their goals4. Have an opportunity to speak about your business or service

The event is followed by a celebratory evening meal at 5 pm in the CoLab canteen in celebration of International Women’s Day.

Leah Fairman Meg O’Gara Joanne Butler Pauline Sugrue

Join Donegal Women in Business Network in celebrating International Women’s Day during Local Enterprise Week!

CAN YOUR IDEA MAKE YOU MONEY?INNOVATION WORKSHOP FOR ASPIRING FEMALE ENTREPRENEURS

Date: 7/3/2020Time: 10:00 - 16:00Location: CoLab, LYITCapacity: 20Additional info: Lunch includedBooking: email aine.friel@lyit.ie

SATURDAY

7-3-2020

Have you got a business idea, or have you always wanted to run your own business but don’t know where to start? Join Ailish Irvine for a day of inspiration, idea generation and motivation as she guides aspiring female entrepreneurs through the steps needed to make your business idea a reality.

On this one day course you will discover:

1. What makes a good business idea?2. What stops people from progressing with their idea?3. What supports are out there.4. Examining the traits of Entrepreneurs?5. Ideation and Iteration. 6. Finding the confidence to explore entrepreneurship.

This day is ideal for any female entrepreneurs who want to either take their business to the next level or discover if running a business is for them. Regardless where you are on your business journey, this is a course not to be missed.

Ailish Irvine

Ailish Irvine is manager of Irvine Training. Based in Mayo, she works with Community & Enterprise organisations. A keen supporter of Women in Business, she has worked on the GROW (Growing Real Opportunities for Women) programme, GMIT Empower Programme and NUIG Launchpad incubator. She won the Vodafone World of Difference award for her work with migrants and refugees and is a member of Social Entrepreneurs Ireland Alumni. She is a mother of three and an avid GAA fan, table quiz fan and drama fan.

Business Quick Tip #33:Business Quick Tip #32: Obsess over customer needs. Constantly stay ahead of their desires. Focus on profit instead of revenue, be realistic.

LOCAL ENTERPRISE WEEK PARTNERS 2020

Focus on employee morale, they are your primary target audience.

LOCAL ENTERPRISE WEEK 2020.Be involved. Be inspired. Be visionary.

Business Quick Tip #34:

www.localenterprise.ie/donegal