vision & mission statement

Vision and Mission Statement

© Copyright 2013 Anupam Kumar 1

Vision & Mission Statement

Presented By:

Anupam Kumar

Reader,

School of Management Sciences,

Varanasi


Vision and Mission Statements

2© Copyright 2013 Anupam Kumar

Vision & Mission Statements

• Vision Statement:

– An aspirational description

– of what an organization would like to achieve or

accomplish

– in the mid-term or long-term future.

• Mission Statement:

– A written declaration of an organization’s core

purpose and focus that normally remains

unchanged over time.


Vision v/s Mission Statements

• A mission is something to be accomplished,

whereas

• vision is something to be pursued for

accomplishment.

• While:

– Mission is the cause

– Vision is the effect.


Mission Statement

• What is our business?

• Who is our customer?

• What is value to our

customer?

• What should our

business be?


Corporate Mission Statement

• The company’s specific mission or purpose is

usually clear when the company is founded.

• Over time the mission may change due to

– Changing market conditions

– Or the corporation makes changes.

– Adds new products and services




Purpose of Mission Statement

• It serves as filters to separate

– what is important

– to the organization

– from what is not.

• It clearly states which markets will be served

and how.

• It communicates a sense of intended direction

to the entire organization.


Vision Statement

• Vision statement describes

– What’s happening to the company and its competition?

– What they want to do about it?

– What should guide decision-making?


Strategy Formulation

Vision and

Mission

Goals &

Objectives

Strategy: Arena,

Vehicles,

Differentiators,

Economic Logic

Internal &

External

Strategic

Analysis

Implementation

Levers and

Strategic

Leadership


Oil & Natural Gas Corporation

Vision Statement:

• To be global leader in

integrated energy

business through

sustainable growth,

knowledge excellence

and exemplary

governance practices.

Mission Statement:

• World Class

• Strive for customer

delight through quality

products and services.

• Dominant Indian

Leadership

IBM

Mission Statement:

� At IBM, we strive to lead in the invention, development and

manufacture o f the industry’s most advanced information

technologies, including computer systems, software, storage

systems and microelectronics.

� We translate these advanced technologies into value for our

customers through our professional solutions, services and

consulting businesses worldwide.

Vision Statement:


� Solutions for a small planet.

Vision Statement

• People: Be a great place to work where people are inspired to

be the best they can be.

• Portfolio: Bring to the world a portfolio of quality

beverage brands that anticipate and satisfy people's desires

and needs.

• Partners: Nurture a winning network of customers and

suppliers, together we create mutual, enduring value.

• Planet: Be a responsible citizen that makes a difference by

helping build and support sustainable communities.

• Profit: Maximize long-term return to shareowners while being

mindful of our overall responsibilities.

• Productivity: Be a highly effective, lean and fast-moving

organization. © Copyright 2013 Anupam Kumar 12



Mission Statement

• To refresh the world...

• To inspire moments of optimism and

happiness...

• To create value and make a difference.


Pepsico

Mission Statement:

• Our mission is to be the world's

premier consumer products

company focused on convenient

foods and beverages.

• We seek to produce financial

rewards to investors as we

provide opportunities for growth

and enrichment to our

employees, our business partners

and the communities in which we

operate.

• And in everything we do, we

strive for honesty, fairness and

integrity.

Vision Statement:

• "PepsiCo's responsibility is to

continually improve all aspects of

the world in which we operate -

environment, social, economic -

creating a better tomorrow than

today."

• Our vision is put into action

through programs and a focus on

environmental stewardship,

activities to benefit society, and a

commitment to build shareholder

value by making PepsiCo a truly

sustainable company.


Bibliography

• Books:

– Burgelman, R.A., Christensen, C.M., and Wheelwright,

S.C., (2009), “Strategic Management of Technology and

Innovation”, Fourth Edition, New Delhi: Tata McGraw

Hill.

– Day, G.S., and Reibstein, D.J., (2006), “Wharton on

Dynamic Competitive Strategy,” New Delhi: Wiley India

(P) Ltd.

– Johnson, Scholes, and Whittington, (2008), “Exploring

Corporate Strategy: Text & Cases”, Seventh Edition, New

Delhi: Dorling Kindersley (I) Pvt. Ltd., licensee of Pearson

Education Ltd.

– Kazmi, A. (2008), “Strategic Management and Business

Policy,” Third Edition, New Delhi: Tata McGraw Hill

Publishing Company Ltd.

– Kishore, R.M.,(2010), “Strategic Management”, New

Delhi: Taxmann Publications.

– Porter, M.E.., (200), “Competitive Strategy,” New York:

Free Press.

– Rao, P.S., (2010), “Strategic Management”, New Delhi:

Himalaya Publishing House.

– Roy, D., (2010), “Discourses on Strategic Management”,

Second Edition, New Delhi: Asian Books.

• Websites:

– http://smallbusiness.chron.com/shortterm-

mediumterm-longterm-planning-business-60193.html

– http://www.diffen.com/difference/Goal_vs_Objective

– http://www.forbes.com/sites/danschawbel/2013/02/05/

a-g-lafley-develop-a-strategy-to-win-at-business/

• For images and clip arts:

– blog.pac-online.com

– www.taoofdjfuji.com

– walyou.com

– www.superironfoundry.com

– cgnpsolutions.com

– darrenhardy.success.com

– livedwell.blogspot.com

– www.pepsico.com

– analyticsindiamag.com

– www.ongcindia.com

– www.intelligentspeculator.net

– futuredimensionss.com

– kikkidu.com


For comments and further details,

Contact:

Anupam Kumar

Reader, SMS Varanasi

Email: [email protected]
