visiongain iphone
DESCRIPTION
Visiongain iPhone conference presentationTRANSCRIPT
1
The iPhone for website owners
29th May 2008
Ray AndersonCEO
© 2008 Bango plc
www.bango.com
2
iPhone vs mPhone
• Connectivity
• Browsing
• Downloading
• Usage
• Predictions
• Suggestions
3
Mobile web is increasingly open …
All web enabled phones
On-portalCommercial relationship with each carrier
Direct-to-consumerPromote and engage
directly with the whole market
4
55
Hundreds ofmajor, global brands
Thousands ofmid-size, national brands
Millions ofniche, community brands
The “Long Tail”
Thousands of websites integrated
6
http://bango.com/live
7
Connectivity
Your website
Add value:Identity
PaymentsAgeVerify
8
Example of “added value”
By clicking on ‘Pay Now’ you agree to the purchase of Pimp My Ride tone from Pimp My Ride for £2.50.
Terms and ConditionsPimp My Ride
Operator Data Charges may apply
Pay NowCancel
Powered by Bango
Thank you for your paymentof £2.50.
Yes, I want free information sent to mymobile by businesspartners of Pimp My Ride (such as special Offers)
Yes, I want free updatesOn new products, Services and special Offers sent to my mobileby Pimp My Ride
Powered by Bango
Continue
9
Web browsing
• mPhone
XML (WAP2.0) browser. Sites given header to optimize.Vertical (one hand) navigationSome HTML browser (N95,etc.).You need to make a “mobile OK” site
• iPhone
HTML browser. Also browses XHTML(Safari uses same “webkit” base as used by Nokia)Desktop sites workYou can make a “smaller screen” site
Finger as pointing device and “zoomer” on iPhone.Keyboard and buttons on most other phones
10
Downloading
• mPhone
Easy (except Verizon) to download mediaMP3, videos, images, java applications, native appsConsolidation round standards
• iPhone
Effectively “closed” at present (browse only)Can’t downoad media items via web or bluetooth
11
Usage
• Is iPhone usage worth bothering about?
• Usage by who?
Mass market end users
Your website users
A new segment of end users
Venture capitalists and journalists
12
iPhone usage in perspective
One BillionInternet Sites
1,200million out of 3,050million mobile users connected to internet 2007
800M people with PC web access
1.2B peopleuse Mobile web
2.7m (0.2%)iPhone
13
Use of iPhone at Mobile sites
• Bango Information:
Across about 10,000 sites, mix of paid and free
iPhone now 0.03% 453rd most popular in March 08
• Admob Information
Across several thousand ad funded sites
iPhone now
14
iPhone with Flickr
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Where are iPhones used on web?
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Visibility to Web sites
• March traffic data from adtech
IE 5,6,7 76%Firefox/moz 21%All Safari 1.6% (incl. est 36M mac users + iPhone)Opera (Wii etc.) 1.0%
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Flow into market (ex JPN,KR)
• High end phones all around 5-20M a year- iPhone, N95, Viewty, HTC,Curve, Treo
Strong evidence that iPhone used more for web access
• Mid-market phones total around 400M a year- 8801, N82, etc etc
Surprisingly prevelant use on web
18
iPhone for Developers
• 100,000+ SDK downloaded so far (Apple, March 2008)
• 750,000 Android SDK downloads (Google Feb 08)
• 7,500,000 Registered Java Developers (JavaOne 2007)
iTunes store will be distribution channel(but presumably will open up in due course or be hacked)
Handango etc. charge similar 30%
(Sun originally assumed operators would be channels)
19
Predictions
• iPhone 3G & 3.5G – increased price (but masked by spread over 24mths)
• Slow opening up of iPhone(Apple likes control)
• 2009 for Nokia / Samsung / LG / Sony better web usability
• Others will be forced to choose direction:
More closed / vertical like Apple/AOL
More open / horizontal like PC/www
20
Suggestions
• If you are “market driven”…Measure before acting
• If you want to ride the hype wave:- have a few small changes or a few iPhone pages- get early into apple dev program
• Ride the “backlash” and “fear wave” from Nokia, Google, etc.
• Surf the wave – but don’t get wiped out – there are others…