visual communication designvictorian certificate of education 2013 visual communication design...
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STUDENT NUMBER Letter
Victorian Certificate of Education 2013
VISUAL COMMUNICATION DESIGNWritten examination
Wednesday 13 November 2013 Reading time: 3.00 pm to 3.15 pm (15 minutes) Writing time: 3.15 pm to 4.45 pm (1 hour 30 minutes)
QUESTION AND ANSWER BOOK
Structure of bookNumber of questions
Number of questions to be answered
Number of marks
8 8 90
• Studentsarepermittedtobringintotheexaminationroom:pens,leadandcolouredpencils,water-basedpensandmarkers,highlighters,erasers,sharpeners,rulers,setsquares,protractors,compasses,andcircleandellipsetemplates.
• StudentsareNOTpermittedtobringintotheexaminationroom:tee-squaresandboards,textureboards,blanksheetsofpaperand/orwhiteoutliquid/tape.
• Nocalculatorisallowedinthisexamination.
Materials supplied• Questionandanswerbookof19pages.• Resourcebookof12pages.
Instructions• Writeyourstudent numberinthespaceprovidedaboveonthispage.
• AllwrittenresponsesmustbeinEnglish.
At the end of the examination• Youmaykeeptheresourcebook.
Students are NOT permitted to bring mobile phones and/or any other unauthorised electronic devices into the examination room.
©VICTORIANCURRICULUMANDASSESSMENTAUTHORITY2013
2013VISCOMEXAM 2
Question 1 (3marks)Belowarethreethird-angleorthogonaldrawings.
Usingtheinformationthatthetwo-dimensionalviewsandthethree-dimensionalsketchprovide,addthemissingline(s)foreachdrawing.
1.
TOP VIEW
FRONT VIEW SIDE VIEW
2.
TOP VIEW
FRONT VIEW SIDE VIEW
3.
TOP VIEW
FRONT VIEW SIDE VIEW
InstructionsAnswerallquestionsinthespacesprovided.
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Question 2 (6marks)Drawthreedifferentfreehandsketchesintheboxesprovidedtodemonstrateyourunderstandingofthedesignprinciplethatisidentifiedundereachbox.
Use onlythetwoshapesnexttoeachboxtogenerateeachsketch.Youmaychangethescale,overlaporrepeattheshapes,andusecolourinyouranswers.
1.
asymmetricalbalance
2.
symmetricalbalance
3.
hierarchy
2013VISCOMEXAM 4
Question 3–continued
Question 3 (15marks)Refertopages3–6oftheresourcebookforlargerand/orcolouredversionsofthevisualcommunicationsthatarerelatedtoQuestion3.
Answerallquestionsreferringtothevisualcommunicationthatisidentified.
Figure 1
a. ReferringtoFigure1,discusstheeffectivenessoftheuseofshapeinthisillustration. 2marks
Due to copyright restriction,this material is not supplied.
5 2013VISCOMEXAM
Question 3 –continuedTURN OVER
Figure 2
b. ReferringtoFigure2,listtwospecificcharacteristicsofthepossibletargetaudience.
Explainwhichfeaturesinthevisualcommunicationleadyoutothisopinion. 4marks
characteristic 1
characteristic 2
explanation
2013VISCOMEXAM 6
Question 3 –continued
Figure 3
c. Tick(P)thecorrectbox.
ReferringtoFigure3,selectoneofthefollowingthatbestdescribesthebalancethatisusedinthisvisualcommunication.
balance–symmetrical
balance–asymmetrical
Explainhowdesignelementsand/orprincipleshavebeenusedtoachievebalanceinthisvisualcommunication. 3marks
Due to copyright restriction,this material is not supplied.
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Designer:LukeLucas
Figure 4
d. ReferringtoFigure4,explaina decisionthatthedesignermayhavemadewithregardtoonematerialandonemethodthatmayhavebeenusedinthedesignprocess. 6marks
material
explanation
method
explanation
2013VISCOMEXAM 8
Question 4 (7marks)
Figure 5
CreateacompositionintheboxbelowusingtheletterXinFigure5.
Yourdesignmust
• useonlyblackandwhite
• haveasimilardistributionofbothfigureandground
• repeattheletterthatisshowninFigure5.
Youcanchangetheproportion,scale,orientationandtypefaceoftheX.
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CONTINUES OVER PAGE
2013VISCOMEXAM 10
Question 5 –continued
Question 5 (15marks)Figure6isadrawingofacastobject.Youarerequiredtodrawathird-angleorthogonaldrawingofthisobjectusingthegridthatisprovidedonpage11.ArrowAindicatesthefrontview.
Yourdrawingneedstoinclude
• ascaleof1:1
• threeviews
• allhiddenandcentrelines,labelsandthesymbol.
Yourdrawingmustadheretotheappropriatetechnicaldrawingconventions.
A
Figure 6
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CompleteyouranswertoQuestion 5 inthespacebelow.
= 10 mm
2013VISCOMEXAM 12
Question 6 (9marks)Figure7isalinedrawingofapairofheadphoneslyingonatable.Usingtone,rendertheheadphonestoenhancetheirform.Thearrowindicatesthedirectionofthelight.
Yourresponsemust
• usethelightsource,asindicatedbythearrow
• includeshadowsthatarecastontotheheadphonesandtheground
• usetexturetoindicatethesurfaceofdifferentmaterials.
Colourisoptional.
Thereferencematerialonpage7oftheresourcebookhasexamplesoftexturesthatyoumayuse.
Figure 7
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Question 7–continuedTURN OVER
Question 7 (15marks)
2011 St Kilda Film Festival StudioBraveisanaward-winningMelbourne-baseddesignstudiothathasbeenworkingwiththeCityofPortPhillipsince2008onthebrandingoftheStKildaFilmFestival.StudioBravehasbeenresponsibleforthefilmfestival’sdesignmaterial,whichmayincludeposters,programs,websites,advertising,tickets,e-communication,accreditationpasses,digitalpresentations,signageandT-shirts.
In2011,thefilmfestivalwasheldatTheAstorTheatreinStKilda.StudioBravetookitsinspirationfromthisiconic,historic,ArtDecocinemaandvintagefilmpostersfromvariouseras.
ThedesignerwasEliseLampe.
Refertotheimagesonpages8and9oftheresourcebooktoanswerallpartsofQuestion7.
a. IdentifyoneresourcethatStudioBravemayhaveusedasinspirationforgeneratingideas.Discussevidenceoftheapplicationofthisresourceinthevisualcommunications. 3marks
resource
discussion
b. IdentifyoneexampleofmediathatmayhavebeenusedbyStudioBrave.Selectonestageinthevisualcommunicationdesignprocesswherethismediamayhavebeenusedanddescribehowitwasused. 4marks
media
stage
description
2013VISCOMEXAM 14
Question 7–continued
Figure 8streetbanner
Figure 9website
c. Figures8and9showtwopresentationformatsfromtheStKildaFilmFestival2011campaign.
Whenworkingwiththetwodifferentpresentationformats,thedesignerwouldhaveneededtoconsiderarangeoffactors,includingscaleandproportion.
Discusstheimpactofscaleandproportiononthedesignofthesetwopresentationformats. 4marks
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d. TheCityofPortPhillipmayhavewantedtoincludetheservicesofadesignspecialistfromthefieldsofindustrialorenvironmentaldesign.
Selectoneofthesefields.Identifyonedesignerfromthisfieldanddescribetheirpossiblecontributiontothefilmfestival̓scampaign. 4marks
design field
designer
description
2013VISCOMEXAM 16
Question 8–continued
Question 8 (20marks)
Lighthouses of Australia Inc.LighthousesofAustraliaInc.isanon-profitorganisationthataimstocreateahigherprofileforAustralianlighthouseswithinAustraliaandoverseas,andtherebypreserve,protectandpromotetheirplacewithinourhistory.
The briefYourbriefistocreateaconceptforapostcardthatcanbeusedaspartoftheorganisation̓sawarenesscampaign.Thepostcardwillbeavailableforfreefromtouristinformationbooths,ateventsalongthecoastandinvariousshopsincoastaltowns.Thedesignmayalsoappearontheorganisation̓swebsite.
YouarerequiredtocreateadesignforthefrontofapostcardtopitchtoLighthousesofAustraliaInc.
Yourdesignmust
• includeimageryrelatedtoalighthouse(s)
• useshape,colourandtype
• includeonlythewords
– preserve– protect– promote
• showaneffectiveuseofthedesignprincipleoffigure-ground.
Thereferencematerialonpages10–12intheresourcebookistheresearchforthisdesignbrief.
Youshouldgenerateyourconceptsfromthisresearch.
a. Usingthespacesprovidedonpage17,generatetwodifferentconceptsforthepostcard.Producearangeofvisualisationdrawingsforeachconcept. 6marks
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Question 8 –continuedTURN OVER
Concept 1 (visualisation drawings)
Concept 2 (visualisation drawings)
2013VISCOMEXAM 18
Question 8–continued
b. Fromthetwoconceptsthatyouhavedrawnonpage17,choosetheconceptthatbestfulfilstherequirementsofthedesignbrief.Tick(P)oneoftheboxesbelowtoindicateyourchoice.
Evaluatetheeffectivenessofthisconceptinmeetingtherequirementsofthebrief. 2marks
concept1
concept2
evaluation
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END OF QUESTION AND ANSWER BOOK
c. Inthepostcardtemplatebelow,produceyourfinaldesignideaforthepostcard.Youmaychooseaportraitorlandscapeorientation.(Ifyouchooselandscape,youmayturnthepagearound.) 10marks
d. Explaintwowaysinwhichyourfinaldesignmeetstherequirementsofthebrief. 2marks
Victorian Certificate of Education 2013
VISUAL COMMUNICATION DESIGN
Written examination
Wednesday 13 November 2013 Reading time: 3.00 pm to 3.15 pm (15 minutes) Writing time: 3.15 pm to 4.45 pm (1 hour 30 minutes)
RESOURCE BOOK
Instructions• Aquestionandanswerbookisprovidedwiththisresourcebook.• Refertoinstructionsonthefrontcoverofthequestionandanswerbook.• Youmaykeepthisresourcebook.
Students are NOT permitted to bring mobile phones and/or any other unauthorised electronic devices into the examination room.
©VICTORIANCURRICULUMANDASSESSMENTAUTHORITY2013
2013VISCOMRESOURCEBOOK 2
ThIS pAGE IS BLANK
3 2013VISCOMRESOURCEBOOK
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Reference material for Question 3
Figure 1
illustration
Title:BobDylan
Client:MarkBaltyPublishing
Designer:NomaBar
Due to copyright restriction,this material is not supplied.
2013VISCOMRESOURCEBOOK 4
Figure 2
postcardforEckersley’sartandcraftcompetition
(competitionclosed15April2009)
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Figure 3
iTunesgiftcard
ApplePtyLtd
Due to copyright restriction,this material is not supplied.
2013VISCOMRESOURCEBOOK 6
Figure 4
brochureforthe2012PrintWeaveMakeexhibition
(presentedbyAustralianPrintWorkshop,AustralianTapestryWorkshop,Craft)
Designer:LukeLucas
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Reference material for Question 6
2013VISCOMRESOURCEBOOK 8
Reference material for Question 7
StKildaFilmFestival2011campaign
Studio:StudioBrave
Designer:EliseLampe
Client:CityofPortPhillip
poster
openingnightinvitation
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streetbanner
program
website
2013VISCOMRESOURCEBOOK 10
Reference material for Question 8
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2013VISCOMRESOURCEBOOK 12
END OF RESOURCE BOOK