Visual Communication & Design UNIT 3

SEMESTER ONE

SAC ONE

•The Design Process

SAC TWO

•Visual Analysis

SAC THREE

•Professional Practise

Visual Communication & Design TEXT BOOK

www.myartnotes.com

VCAA WEB SITE – www.vcaa.vic.gov.au PRESENTATIONS

ASSESSOR COMMENTS

PAST EXAMS

The Leading Edge

AGIdeas & Top Designs

RESOURCES

OUTCOME ONE

On completion of this Unit the student should be able to apply the design process to produce a final visual

communication that satisfies a specific communication need

The Design Process

1 •The Design Brief

2 •Research

3 •Ideation

4 •Development

5 •Refinement

6 •FINAL PRESENTATION

Client information/background

Audience – whom the visual communication will be directed

Purpose of the visual communication

Context – location/ where will the visual communication be found/seen?

Constraints?

The Communication Need WEEK ONE – Draft Due Friday

DESIGN IDEAS

More ideas can be found on PAGE 269 of your textbook

Guitar Amplifier Point of purchase display for a music store, a poster or a magazine advertisement

Perfume Bottle and Packaging Final may include a magazine advertisement, a prototype of the packaging, tester cards or a poster.

Designer’s Desk Finals may be promotional material for the design, such as magazine advertisement or a postcard series advertising the availability of the desk.

Nightlight for domestic environment Final may depict the light itself and also display its packaging. The packaging could include visual explanatory material. Magazine advertisement.

Healthy lunch pack for school students Possible finals could be scale models of the packaging, promotional posters or a storyboard for an animated television advertisement.