visual identity...

V I S UA L I D E N T I T Y G U I D E L I N E S

THE LOGO & THE MARK

The Episcopal Diocese of Dallas’s logo is a reflection of the vision and history of the diocese.

The mark is made-up of and ornate “D“ superimposed with a cross. These combined elements make up a mark specifically tailored to the Dallas Diocese.

These colors were chosen to give the logo a fresh and approachable feel, while preserving the traditional nature of the Diocese.

The serif font, Bodoni Old Face BE, is used for “The Episcopal Diocese of Dallas” text in a sentence case.

PAG E 1

VISUAL IDENTITY GUIDELINES

2 Color Logo (Full Color)

1 Color Logo (Black) - Best used on white or lighter backgrounds

1 Color Logo (Reversed) - Best used on black or darker backgrounds

LOGO MISTAKES

Please do not vary from the logo design that has been provided. Spacing, color, placement, font, etc are important and should remain consistent as the logo is translated to different projects.

Please do not stretch the logo, stack the logo, vary the fonts or colors provided, or apply unnecessary effects.

Also any treatment that impedes the recognition or legibility of the logo should be avoided.

PAG E 3


THE EPISCOPAL DIOCESE OF DALLAS

LOGO APPLICATION

The logo can be used over a broad range of media. The logo should always be placed over an area where visibility is high.

In use over dark photos, the logo should be reversed out in white.

Over light photos, the logo should be used in its original color palette.

PAG E 4


Preferred Placement: Bad Placement:

TYPOGRAPHY

Bodoni Old Face BE and Trade Gothic Condensed No. 18 are the two typefaces that create The Diocese’s new visual identity. Together, these fonts compliment each other to support the logo and other branding elements.

Trade Gothic, a sans serif, provides enough visual contrast to be paired with Bodoni Old Face, a serif font. This font combination needs to be consistent with all web and print materials.

Remember to set any body copy with comfortable spacing between lines (leading) and paragraphs.

PAG E 5


a b c d e f g h i j k l m n o p q r s t u v w x y z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z





Bodoni Old Face BE

Bodoni Old Face BE Italic

Trade Gothic Condensed No. 18

HEADLINE STYLEBody Copy style ni eum numsandre faccum non vendigna feu facillam aut iliquat.

Sub-head styleUt ad erostie magna feu facipisis auguer in ex exer alis ad tem dolore elent ea adiam dolobore veniamcon vullan ullamcorero dolor sed tem dolor.

Bodoni Old Face BE | All caps | Kerning at 0 units/em

Trade Gothic Condensed No. 18 | Sentence Case | No Kerning

Bodoni Old Face BE Italic | Title Case | Kerning at 10 units/em

COLOR PALETTE

Pantone | PRINT APPLICATIONS For 1-color or 2-color printing jobs, the logo should be printed with PMS color swatches.

CMYK 4-Color Process | PRINT APPLICATIONS The logo can also be printed with the four ink process colors—cyan, magenta, yellow, and black .

RGB | WEB/SCREEN APPLICATIONS When the logo is used for digital applications or graphics, the colors will need to be converted to ratios of red, green, and blue.

HTML | WEB SAFE COLOR When the logo colors are used in web designer programming languages, they will need to be converted to Hexadecimal colors.

* These CMYK values are guidelines ONLY and should not be considered to provide an exact match. To ensure consistent results, always proof carefully against the PANTONE Color Standard.

PAG E 6


PANTONE

CMYK

RGB

HTML

425 U

C = 60

M = 55

Y = 55

K = 35

R = 87

G = 83

B = 82

C = 60

M = 20

Y = 0

K = 0

R = 93

G = 169

B = 221

298 U

# 5da9dd# 575352

visual identity...

Documents