visual identity - ktu · principles where in all visual communication except for the flag, medals,...
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VISUAL IDENTITY
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TABLE OFCONTENTS
Logo
The structure of the logo
The structure of the logo distances
The minimal sizes, minimal spaces of the logo
The colours of the logo
The backgrounds of the logo
The variations of the logo
The fonts of the logo
The fonts of the documents
Business card
Visual identity description
Blanks (2016–2017)
Invitation (2016–2017)
4–5
6
7–8
9–10
11
12–15
16–17
18
19
20
21
22
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Documents folder (2016–2017)
Notebooks (A4, A5) (2016–2017)
Poster template (2016–2017)
Information link template (2016–2017)
Job advertisement
Graphical/decorative pattern (2016–2017)
The pictures of visual identity elements
Souvenirs and merchandise
Presentation
Infographic colour palettes
Photography style
Marking buildings, rooms
Marking cars
Contacts
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25
26
27
28
29
30–33
34–35
36–37
38-39
40–41
42–43
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The logo of Kaunas University of Technology
WHAT
WHAT
modern design:visually sparing and
expressive at the same time
ideologically close to the periodic table, where
chemical elements interactas different members
in the University’s ecosystem
WHY
a unified and assiduous image increases the University’s recognition in the society
modernity and transparency which are at the basis of the University’s activities must be followed by the visual identity based on the same
principles
WHERE
in all visual communication except for the flag, medals, decorations, graduation diplomas, where the University’s coat of
arms is being used
from international com-munication to everyday
collaboration
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THE LOGO THE LOGOThe logo of Kaunas University of Technology
can be used in two versionsIn an international context, the English version of the logo or the icon is used
FULL LOGO ICON FULL LOGO FULL LOGO ICON ICON
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UNIVERSITY’S ABBREVIATION UNIVERSITY NAME
DATE OF ESTABLISHMENT
xk
k1/2 x
z z z z
x
x x
Structure The structure of the logo distances
THE LOGO THE LOGO
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x
y
z z z
yx
x x
The structure of the logo distances Minimal sizes and minimal spaces around the logo are determinedby the size of the letter “u” by proportionally enlarging/reducing the logo
THE LOGO THE LOGO
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10 mm 15 mm
C M Y K 0 / 0 / 0 / 1 0 0PANTONE PRO BALCK
C M Y K 0 / 0 / 0 / 0PANTONE WHITE
The contour of the logo can be only black or white
THE COLOURS OF THE LOGOThe minimal sizes, minimal spaces of the logo. Minimal size of the logo.
THE LOGO
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The logo is transparent and adaptable to the background. Taking into account the colour contrast, either the black or the white logo is used.
The preferred backgrounds are monochrome natural/texture surfaces
THE BACKGROUNDS OF THE LOGO
THE BACKGROUNDS OF THE LOGO
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The logo can be used on plain unnatural surfaces as well
THE BACKGROUNDS OF THE LOGO
The logo can be used on a picture only in the place where the background of the logo and its protection zone is monochromatic.
THE BACKGROUNDS OF THE LOGO
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apskaitoskatedra
department ofaccounting
institute ofenvironmentalengineering
department ofstrategic planningand quality
THE VARIATIONS OF THE LOGO
The logos of the departments are constructed on the base of the University’s logo, by using the name of the department instead
of the University’s name.
THE VARIATIONS OF THE LOGO
The logos of the departments are constructed on the base of the University’s logo, by using the name of the department instead
of the University’s name.
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GOOD HEADLINE PRO BOLD
GOOD HEADLINE PRO MEDIUM GOOD HEADLINE PRO MEDIUM
THE FONTS OF THE LOGO
The headline uses the PF Din Text Pro font family
FONTS
Kauno technologijos universitetas
Kauno technologijos universitetas
Kauno technologijos universitetas
Kauno technologijos universitetas
Kauno technologijos universitetas
Kauno technologijos universitetas
Kauno technologijos universitetas
Kauno technologijos universitetas
Kauno technologijos universitetas
Kauno technologijos universitetas
Kauno technologijos universitetas
Kauno technologijos universitetas
Kauno technologijos universitetas
Kauno technologijos universitetas
The main text uses the Arial fonts family
Kauno technologijos universitetas
Kauno technologijos universitetas
Kauno technologijos universitetas
Kauno technologijos universitetas
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Name SurnamePosition
K. Donelaičio g. 73 -120 kab.LT-44029 KaunasMob. tel. +370 xxx xx [email protected]
10 mm
16 mm
10 mm
10 mm
39 mm
PF Din Text Pro Regular 7ptPF Din Text Pro Bold 9pt
The format of the business card is 90 mm × 50 mmThe paper used for making the business cards:
TDF280B1 Tucard O Felt 280 gRives Sens. M. Ta 270 g
BUSINESS CARD VISUAL IDENTITY
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K a u n a s U n i v e r s i t y o f T e c h n o l o g y
INVITATION
115 mm 95 mm
kirtimo linija
lenkimo linija
K. Donelaičio g. 73, LT-44249 KaunasTel. : (837) 30 00 00 / 32 41 40faks. +370 37 324 144 el. p. [email protected]
Kauno technologijos universitetas
Įmonės kodas 111950581PVM mokėtojo kodas LT119505811
35 mm
39 mm
180 mm PF DinText Pro Regular 9pt
x x
PF DinText Pro Bold 9pt
BBlank format A4The paper used to make the blanks:
Munken Polar Rough 150g
BLANKS
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K a u n a s U n i v e r s i t y o f T e c h n o l o g yK a u n a s U n i v e r s i t y o f T e c h n o l o g y
DOCUMENTS FOLDER NOTEBOOKS
x x
Folder cover Inside the forlder
A 5 A 5
A 4
40 mm
320 mm
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Donec posuere mi luctus lectus hendrerit, ac tristique mauris.
Pellentesque vulputate purus quis arcu volutpat, eget luctus urna pretium.
Maecenas urna augue, pretium eget risus a, fringilla fringilla ligula.
Donec vel justo justo. Suspendisse eu scelerisque diam.
Sed dignissim, tortor eget luctus lobortis, neque dui ultricies est.
Vivamus venenatis 2017
„Quisque scelerisque purus“
2017 09 0318 val.Quisque vitae mi convallis, molestie ipsum nec.
Morbi dui sem hendrerit:
Vivamus semperid tempor necinsaer
2017 09 0110.00 val.
Maecenas sit amet volutpat neque. Quisque at rhoncus odio, vel aliquet mauris.
Nunc nisl est, euismod nec tellus ac, mollis placerat ligula. Pellentesque aliquet enim eu tortor facilisis posuere. Cras eleifend eleifend ex, nec imperdiet ante ultrices ac.
Informative notice
POSTER TEMPLATE
PF Din Text Pro Bold 18pt
PF Din Text Pro Light 12pt
PF Din Text Pro Medium 27pt
PF Din Text Pro Bold 60pt
PF Din Text Pro Bold 12pt
PF Din Text Pro Medium 27pt
PF Din Text Pro Bold 50pt PF Din Text Pro Bold 35pt
PF Din Text Pro Light 18pt
PF Din Text Pro Light 30pt
PF Din Text Pro Light 30pt
PF Din Text Pro Light 12pt
INFORMATION LINK TEMPLATE
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ELECTRONIC JOB ADVERTISEMENT GRAPHIC/DECORATIVE PATTERN
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THE PICTURES OF VISUAL IDENTITY ELEMENTS THE PICTURES OF VISUAL IDENTITY ELEMENTS
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THE PICTURES OF VISUAL IDENTITY ELEMENTS THE PICTURES OF VISUAL IDENTITY ELEMENTS
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SOUVENIRS AND MERCHANDISE SOUVENIRS AND MERCHANDISE
Logo must be placed in an obvious and clearly visible place. Depending on the object, the logo can be placed on the central part
of the souvenir, or on any of its corners.
For souvenirs, the icon of the logo is recommended.
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Title slide Content slide Diagram slide Content slide with a picture
PRESENTATION PRESENTATION
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Infographic colour palettes Infographic colour palettes
PRESENTATION PRESENTATION
STUDIES SCIENCE BUSINESSHARMONIOUS DEVELOPMENT/
ADMINISTRATION/ STUDENTS/
STRATEGIC INDICATORS/ STUDENTS DEPARTMENT/
MANAGEMENT LEISUREGREEN UNIVERSITY
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For illustration of publications and events fragment and associative photographs must be used.
Photograph by D.Subačiūtė Photograph by D.Subačiūtė Photograph by E.G. Photo Photograph by M.Tautkaus
PHOTOGRAPHY STYLE PHOTOGRAPHY STYLEFor illustration of publications and events one-colour filter
photographs from the university life must be used.
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MARKING MARKINGBuildings Name, room tables
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MARKINGCars
IMPORTANT: in order for the Kaunas Unviersity of Technology visual identity to be used consistently and systemically, all the cases for using the logo must be approved by the department of Marketing
and Communications of Kaunas University of Technology:
K. Donelaicio str. 73, 118A LT-44248 Kaunas
Phone (8 37) 300 [email protected]
KTU logo author Džiugas Valančauskas.KTU visual identity authors Evelina Baniulytė, Ona Bričkutė
*KTU visual style is a winner of “Good design 2014“ award.