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PortfolioYAN NiE | 05 . 2013

Visual Information Design

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portfolio Yan Nie

Ab

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t M

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Yan Nie

Journalisim and Meida Studies

University of South Florida, St Petersburg

nia_seven@hotmail.com

My name written in Chinese

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portfolio Yan Nie

My idea for this project was focusing on the long exist-

ing stereotypes for Africa-Americans in the United

States. I was trying to provide a fact that “black and

white can be together” at the beginning. have struggled with

what statement I should use for this ad. Eventually I realized that

for campaign advertisements, select a strong image that is able

to carry out the message is more important than anything else,

for this reason, I decided to keep it simple and clear instead.

01 Campaign advertisement

for Anti-Stereotyping of Africa-

Americans in the Media.”

Campaign Ad

Ad

vert

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ent

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02 Newsletter

Co

lor

Pro

file 03Charts

Ch

art

s &

Ta

ble

s

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04 Poster

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y

Use only type to design a poster for upcoming event.

My orginal idea for this project, as the poster on the left

has shown, was creating a smiling face by applying

texts in a circle, However, since it voliated the role of

typo only, I tried to think out of the circle, but keep the colorful-

ness and joyfulness at the same time, as what the poster on the

right side. Draft

Final Design

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portfolio Yan Nie

05 Mulit-page Spreads

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Although it may not show as much designs and may

even look boring, I have to admit this is one of the proj-

ects that I spent most time on. Different than the news-

letter, this project required much more advanced InDesign skills.

I struggled (and still struggle) with the layout, selection on type

font, size, as well as the spaces adjustment. As a beginner who

still in the process of discovering the InDesign program, it always

took me hours only to find one simpe function. But thanks for all

those times being wasted, I now have become more confident

in visual design.

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portfolio Yan Nie

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06 Branding Design

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Draft

Final Design

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Font

The showcard gothic

font often uses as a

certain leering em-

phasis of idea, it is also

providing eaders a cheer-

ful feeling.

Concept of Logo

Based on the com-pany’s name and its main focus, I embed-

ded a dollar sign inside a full moon, as well as using the shape of dollar sign to create a human face, indicates that the website is all about people.

Color

The color orange ra-diates warmth and happiness, combining

the physical energy and stimulation of red with the cheerfulness of yellow, represents the company’s main goal.

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portfolio Yan Nie

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Thank you